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Think of it as a personal trainer for your marketing. You get a clear strategic plan, one-on-one coaching every week, and a coach in your corner to keep you on track. Your team does the workouts, builds real marketing muscle, and keeps it going for years.
Your coaches don't do the work for you. They guide your team through the Digital Game Plan, so you build a marketing system and habits that keep running long after the program ends, with support every week.
A strategic plan your whole team understands, so every hour spent on marketing pulls in the same direction.
A simple process that turns your team's expertise into content, week after week, without starting from scratch.
Strategy, buyers, keywords and content plans live in one place, so anyone on your team can keep the momentum going.
Your team learns how it all works, so the skills stay with you, no matter what.
Your team builds the foundation and the weekly process, with one-on-one coaching every step of the way.
Solo marketer or small team doing the work of three or four? Get a plan built on your buyers' real questions, the tools to run it, and a coach beside you every week.
Owner doing the marketing yourself? You know your business best. Turn that know-how into content buyers find, without becoming a full-time marketer.
Digital Game Plan Coaching
$1,500
per month Start Your PlanBuilt for the people doing the marketing. You get the plan, the tools and a coach. Your team does the work and keeps the skills.
Owners, marketers and sales leaders, in their own words.
One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.'
Carl Stroud, Sales Manager, Niagara Specialty Metals · Watch the video
Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects.
Ryan Bankel, CEO, Imago Manufacturing · Watch the video
I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.
Matthew Pittelkau, Marketing Director, Se-Kure Controls · Watch the video
You checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.
Bob Shabala, President & CEO, Niagara Specialty Metals · Watch the video
Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles.
Becky O'Connor, Truco Machine · Watch the video
This was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.
Yukie Huebner, Co-owner, DOCKSTAR LLC · Watch the video
Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.
Jeffrey Marshall, CFO, Niagara Specialty Metals · Watch the video
We knew we needed to get out there and market ourselves online, but we didn't know how.
Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions · Watch the video
The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed.
Dave Hanitz, Business Development Manager, Insyte Consulting · Watch the video
Two programs, two ways to grow. With Digital Game Plan Coaching, you get the plan and a coach, and your team does the workouts. With the Accelerator, we do the heavy lifting while your team learns the moves.
![]() | Digital Game Plan Coaching $1,500/month Work with a coach You are here | Digital Game Plan Accelerator $3,000/month for 90 days The heavy lifting done for you |
|---|---|---|
| Strategy and Coaching | ||
| Your 10-stage Digital Game Plan | ✓Built with you | ✓Built with you |
| Weekly one-on-one sessions | ✓ | ✓ |
| Weekly office hours and email support | ✓ | ✓ |
| Digital Game Plan software | ✓Included | ✓Upgraded, with advanced AI content tools |
| Visibility and Measurement | ||
| Google Analytics, Search Console and Tag Manager | ✓Coaching to set them up | ✓Set up for you |
| Google Business Profile | ✓Coaching to set up and post | ✓Set up and posted for you |
| Monthly performance report | ✓What changed and what to do next | ✓Baseline, competitor view, reviewed with you |
| Website performance review and optimization | ✓Clear recommendations on what to fix first | ✓Review, optimization and help making your site easy to change |
| Channels and AI Readiness | ||
| LinkedIn, YouTube and Google Business Profile coaching | ✓ | ✓ |
| AI readiness: put AI to work in your marketing | ✓Coaching | ✓Hands-on setup and coaching |
| Content Production | ||
| Your expertise turned into blog and social posts | ✓Your team creates them with the Digital Game Plan tools | ✓Produced for you |
| Hosted video interviews with your experts | – | ✓ |
| Blog writing and editing | – | ✓ |
| Video editing | – | ✓ |
| Short video clips for social | – | ✓ |
| Social post production | – | ✓ |
| Publishing to LinkedIn and Google Business Profile | – | ✓ |
| Ownership | ||
| Your content, data and Digital Game Plan stay yours | ✓ | ✓ |
Doing nothing is the most expensive choice you can make.
Manufacturers kicking off their marketing with a solo marketer or an owner who does the marketing. If you'd rather have content produced for you, look at the Digital Game Plan Accelerator.
Weekly one-on-one sessions focused on your next steps, weekly office hours you can drop into with questions, and email support in between.
Plan on a few hours a week. Your team records what it knows, finishes and publishes the content, and joins a weekly session. Like working with a trainer, the results come from the reps.
Yes. If you've never been through a strategic planning process, the Digital Game Plan is a great way to get your feet wet. If it's been a few years, it's the perfect refresh. Either way, it helps you step back and work on your business instead of in it.
Like you. 100% of your content comes from your own subject matter experts. AI helps curate it, and everything gets a final human edit.
Yes. Your keywords and buyer questions are built for both Google and AI search, and every piece of content answers a real question your buyers ask.
Learning to put AI to work in your marketing and your business: better prompts, the right tools and simple workflows that save your team hours every week. Coaching shows you how. The Accelerator also helps set it up.
A weekly live Zoom, just for clients, where you can bring questions between your one-on-one sessions. Come when you need it, skip it when you don't.
No. You get up and running, and your team learns to keep it going. Stay as long as it's helping, and keep everything when you're done.
You keep everything. Your content, your data and your Digital Game Plan are yours.
See how coaching can help your team put the Digital Game Plan to work, or start on your own with the free Digital Game Plan.