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Most Marketing Plans Get Buried in a Folder. Yours Won't.

Think of it as a personal trainer for your marketing. You get a clear strategic plan, one-on-one coaching every week, and a coach in your corner to keep you on track. Your team does the workouts, builds real marketing muscle, and keeps it going for years.

Not an Agency. A Digital Game Plan That Works.

Your coaches don't do the work for you. They guide your team through the Digital Game Plan, so you build a marketing system and habits that keep running long after the program ends, with support every week.

Clear Direction

A strategic plan your whole team understands, so every hour spent on marketing pulls in the same direction.

Weekly Habits

A simple process that turns your team's expertise into content, week after week, without starting from scratch.

One Home for Your Plan

Strategy, buyers, keywords and content plans live in one place, so anyone on your team can keep the momentum going.

Skills You Keep

Your team learns how it all works, so the skills stay with you, no matter what.

Set It Up. Measure It. Keep It Running.

Your team builds the foundation and the weekly process, with one-on-one coaching every step of the way.

Set Up the Digital Game Plan Foundation

  • Tracking so you can see where visitors come from and what they search for
  • Google Business Profile done right
  • A website review that shows how ready your site is to be found
  • Coaching on every step

Your Team Does the Reps

  • Get the topic and the questions
  • Record what you know in your own words
  • Turn it into blog and social posts with the Digital Game Plan tools
  • Polish, add images and publish

See What's Working

  • A monthly performance report
  • What buyers searched and what changed
  • The website fixes that move the numbers
  • A clear next direction

Empowering the People Doing the Marketing

You Run the Marketing

Solo marketer or small team doing the work of three or four? Get a plan built on your buyers' real questions, the tools to run it, and a coach beside you every week.

You Run the Business, and the Marketing

Owner doing the marketing yourself? You know your business best. Turn that know-how into content buyers find, without becoming a full-time marketer.

Digital Game Plan Coaching

$1,500

per month Start Your Plan

Built for the people doing the marketing. You get the plan, the tools and a coach. Your team does the work and keeps the skills.

  • A clear strategic direction for sales growth. Your 10-stage Digital Game Plan, built with you.
  • Get found by the right buyers in Google and AI search, using the exact keywords and questions they use.
  • Laser focus on your best customers, the markets worth chasing and the ones to say no to.
  • A coach in your corner. Weekly one-on-one sessions, plus email support.
  • Weekly office hours. A live Zoom where coaching clients drop in with questions between sessions.
  • See what's working. Coaching to set up Google Analytics, Search Console, Tag Manager and your Google Business Profile.
  • A monthly performance report on what changed and what to do next.
  • A website performance review, with clear recommendations on what to fix first.
  • Your expertise, turned into content. The Digital Game Plan tools help your team turn what it knows into blog and social posts.
  • Channel coaching for LinkedIn, YouTube and Google Business Profile.
  • AI readiness. Learn to put AI to work in your marketing and save hours every week.
  • A weekly process your team owns, so marketing keeps moving when things get busy.
  • You own it all. Your content, data and Digital Game Plan stay with you.

Hear What Manufacturers Like You Are Saying About the Digital Game Plan

Owners, marketers and sales leaders, in their own words.

One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.'

Carl Stroud, Sales Manager, Niagara Specialty Metals · Watch the video

Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects.

Ryan Bankel, CEO, Imago Manufacturing · Watch the video

I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.

Matthew Pittelkau, Marketing Director, Se-Kure Controls · Watch the video

You checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.

Bob Shabala, President & CEO, Niagara Specialty Metals · Watch the video

Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles.

Becky O'Connor, Truco Machine · Watch the video

This was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.

Yukie Huebner, Co-owner, DOCKSTAR LLC · Watch the video

Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.

Jeffrey Marshall, CFO, Niagara Specialty Metals · Watch the video

We knew we needed to get out there and market ourselves online, but we didn't know how.

Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions · Watch the video

The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed.

Dave Hanitz, Business Development Manager, Insyte Consulting · Watch the video

Which Program Fits You Best?

Two programs, two ways to grow. With Digital Game Plan Coaching, you get the plan and a coach, and your team does the workouts. With the Accelerator, we do the heavy lifting while your team learns the moves.

Digital Game Plan Coaching
$1,500/month
Work with a coach
You are here
Digital Game Plan Accelerator
$3,000/month for 90 days
The heavy lifting done for you
Strategy and Coaching
Your 10-stage Digital Game Plan✓Built with you✓Built with you
Weekly one-on-one sessions✓✓
Weekly office hours and email support✓✓
Digital Game Plan software✓Included✓Upgraded, with advanced AI content tools
Visibility and Measurement
Google Analytics, Search Console and Tag Manager✓Coaching to set them up✓Set up for you
Google Business Profile✓Coaching to set up and post✓Set up and posted for you
Monthly performance report✓What changed and what to do next✓Baseline, competitor view, reviewed with you
Website performance review and optimization✓Clear recommendations on what to fix first✓Review, optimization and help making your site easy to change
Channels and AI Readiness
LinkedIn, YouTube and Google Business Profile coaching✓✓
AI readiness: put AI to work in your marketing✓Coaching✓Hands-on setup and coaching
Content Production
Your expertise turned into blog and social posts✓Your team creates them with the Digital Game Plan tools✓Produced for you
Hosted video interviews with your experts–✓
Blog writing and editing–✓
Video editing–✓
Short video clips for social–✓
Social post production–✓
Publishing to LinkedIn and Google Business Profile–✓
Ownership
Your content, data and Digital Game Plan stay yours✓✓

Where Will You Be a Year From Now?

Doing nothing is the most expensive choice you can make.

If Nothing Changes

  • Buyers keep finding your competitors first, even when your work is better
  • Referrals keep drying up, with nothing to replace them
  • Sales growth stays on the someday list while you put out fires
  • Good deals go to companies that just look bigger online
  • A year from now, you're having this same conversation

With Coaching

  • A digital presence that shows the world who you really are
  • A coach and a bench of experts in your corner, so you're never figuring it out alone
  • A monthly report that shows what's moving
  • A team that knows exactly what to do next
  • More at-bats with the buyers you want

Your Questions, Answered

Who is Digital Game Plan Coaching for?

Manufacturers kicking off their marketing with a solo marketer or an owner who does the marketing. If you'd rather have content produced for you, look at the Digital Game Plan Accelerator.

What's included in the coaching?

Weekly one-on-one sessions focused on your next steps, weekly office hours you can drop into with questions, and email support in between.

How much of our time does it take?

Plan on a few hours a week. Your team records what it knows, finishes and publishes the content, and joins a weekly session. Like working with a trainer, the results come from the reps.

We've never done strategic planning. Is this for us?

Yes. If you've never been through a strategic planning process, the Digital Game Plan is a great way to get your feet wet. If it's been a few years, it's the perfect refresh. Either way, it helps you step back and work on your business instead of in it.

Will the content sound like us, or like AI?

Like you. 100% of your content comes from your own subject matter experts. AI helps curate it, and everything gets a final human edit.

Will this help us show up in AI search like ChatGPT?

Yes. Your keywords and buyer questions are built for both Google and AI search, and every piece of content answers a real question your buyers ask.

What does AI readiness mean?

Learning to put AI to work in your marketing and your business: better prompts, the right tools and simple workflows that save your team hours every week. Coaching shows you how. The Accelerator also helps set it up.

What are office hours?

A weekly live Zoom, just for clients, where you can bring questions between your one-on-one sessions. Come when you need it, skip it when you don't.

Is this an agency retainer?

No. You get up and running, and your team learns to keep it going. Stay as long as it's helping, and keep everything when you're done.

What happens if we stop?

You keep everything. Your content, your data and your Digital Game Plan are yours.

Stop Being the Best-Kept Secret

See how coaching can help your team put the Digital Game Plan to work, or start on your own with the free Digital Game Plan.