Stop Losing Sales at Checkout
What if your website is attracting the right customers—but you’re losing sales right before they buy?
Meet Christopher Richards, Principal Product Lead at UX Brite, specializing in B2B SaaS, user experience, AI, and intelligent automation.
Join Curt Anderson and Damon Pistulka for an exciting conversation with Christopher about eliminating friction, improving the customer experience, and turning more website visitors into paying customers!
Discover how businesses can:
– Identify why customers abandon checkout
– Remove friction from the buying process
– Improve user experience to boost conversions
– Leverage AI and automation to drive sales
– Turn more website traffic into revenue
Christopher shares insights from over 10 years of building and optimizing digital products, helping businesses bridge the gap between technology and customer success.
Get ready to discover how small improvements in your checkout experience can create big opportunities for growth!
Get your FREE Digital Game Plan and put your strengths to work.
If you found this information valuable, check out some of our other blogs.
Learn more about AI Digital Marketing Strategies.
B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions
You Have Only One Chance to Make an Outstanding First Webpression
Stop Being the Best Kept Secret: Manufacturing eCommerce Strategies
Follow B2Btail on YouTube, Reddit, and LinkedIn.
Curt on LinkedIn
Damon on LinkedIn
Transcription
Curt Anderson 00:00
Hey Damon, welcome to Stop Being the Best Kept Secret. How are you, brother?
Damon Pistulka 00:04
I’m doing great, Curt, and ready to roll.
Curt Anderson 00:06
Man, this is a great session we got today, man. If I hope if if you’re catching this live, you need to be sitting down for this one. Get the seatbelt in because we got Christopher Richards in the house. Christopher, how are you, man?
Chris Richards 00:19
I’m doing fantastic. Thanks for having me, guys. Really appreciate it. Goodness, thank
Curt Anderson 00:23
you know, thank you, because I know how busy you are. So you know the the amazing thing is, you know, great entrepreneur, dude. You started like right out of the gate. So a question that I want to kick things off with, okay? And you’re coming to us live from the Windy City, great city of Chicago. Please share with the folks when you were a little guy growing up, Christopher. When you were a little guy growing up, who was your hero? Oh
Chris Richards 00:45
man! Who did you look
Curt Anderson 00:49
up to? Who showered you with just unconditional love? Thought you were the greatest thing on the planet. Who was your hero when you were a little guy?
Chris Richards 00:55
Well, so I will say one of so as an entrepreneur, it actually runs in my family, so actually one of my biggest heroes is my dad. Nice. He ran an HVAC and heating company here in Chicago for 25 plus years.
Curt Anderson 01:09
Very cool. So
Chris Richards 01:10
as a young kid, I would go with him to meetings. We would go do working projects together during the summer, and I really got to understand how to conduct business? How to really build relationships with people? And like in terms of you know what inspired me to go into my own entrepreneur pursuits, it is him, 100%. And so yeah, when it comes to my dad, always being a community member, pouring into other entrepreneurs, helping them build their businesses, and you know just being a great guy, right? And so he’s worked with tons of different churches, different you know community centers, and you know works with people. And so that was my hero right there. That is and Christopher, what’s
Curt Anderson 01:56
Dad’s name?
Chris Richards 01:57
Dad is also named Christopher. Is he Christopher?
Curt Anderson 02:00
Are you are you junior?
Chris Richards 02:01
Not officially. Okay. The only difference is I got a middle name. He doesn’t. Got it.
Curt Anderson 02:06
Got it. Okay. So hey, big shout out to uh, we’ll we’ll say big Christopher and like I know you’re a big dude too. So but uh, you know, big shout out to Dad. And just what an inspired. Thank you for sharing that. What an inspiring story. What a great mentor, a guide, a Sherpa, kind of like led the way. I’m sure like he probably had you you know going around on Saturday mornings and stuff. You know going around on all sorts of good stuff. So all right, and there’s Apple didn’t fall far from the tree. You’ve got that entrepreneurial bug. Now after college, you’ve got a really fascinating tech background. We’re going to get into you’re the CEO founder extraordinaire at UX Bright. We’re going to dive into your product. You have a nice little. We’re going to go through like a quick little presentation demo, if we’ll call it that, right?
Speaker 1 02:48
Right.
Curt Anderson 02:48
And but before we get there, share share your story about when you got out of college, what you did. This is really impressive, Damon.
Chris Richards 02:54
Yeah. So actually, my my start got I got started at Illinois State University. I knew I knew in my bones that I wanted to be an entrepreneur, but I didn’t really know how to how to do that. I met one of my early co-founders there at Illinois State University, and I went for manufacturing engineering. So for me, it was understanding how products work, how to build, grow it at scale. Those things really intrigued me, and ran ran into my co-founder there after doing a student government campaign, and we were like, “Hey, do you want to build build some technology technology company?” And our main focus was originally at the time we wanted to do augmented reality glasses for for e-commerce, and so what we realized, though, is interviewing tons of different VPs of e-commerce was like, “Hey, Chris, it would be great to put our 3d image into you know some glasses and see how the couch looks in the room.” But it’s like we are still struggling with images. So this was about 2015. We realized that oh, we need to help automate product photography. So that was my first business. Very simple. We built some technology. We built a robotics machine that basically you put a product on the turntable like this, you know, battery pack. It spin around, and we capture all of the images through an automated system, and so we one of our very first customers was. If you ever heard of Rural King, they’re like out of they’re like the like a farm and fleet out of Central Illinois. They did about $2 billion a year in sales online, and we were we were their first customers. They sent us a shipment of products, and we had a warehouse in Central Illinois, and you know we ended up, you know, doing our first job, and you know we got our first invoice at $20,000. So it was like, all right, all right, we got it. We know that we’re onto something. So man, way before the age of AI, trying to automate product photography, it was super difficult. We. The the short end we went from three fledging co-founders we had about 25 employees we started doing VC VC fundraising you know took it all the way from our angel to our Series A and then that’s when I eventually I had had my exit and one of the one of the big things that we did was and that led to our acquisition was basically creating machine learning. We were doing very early machine learning model for how to remove the background out of e-commerce images. So we were working with a company here in Chicago called Snap 36. Some people may know them from years ago, but they used to be Targets like photo, photo, photo studio, and so they they had a big the big capture at scale already, but they editing had to outsource it to all types of different people. Yeah, so we actually brought in this new machine learning model. We got it to like a 99% accuracy rate on getting a white background on these images, and everything kind of blew up from there. So very early on, working with e-commerce owners, product owners, you know, trying to achieve value at scale was something that you know was really important to me. And then yeah, we sold that business right around the beginning of 2020, and then the end of the world happens. Right, it’s like fuck. What am I gonna do now? And when things when dust kind of settled a little bit, I actually moved back to Chicago from Central Illinois, and that’s where I started UX Bright. You know, I I recognize that as a black man on the south side of Chicago, having a successful tech exit, weren’t very many people that looked like me. But there were there were tons of people that had a vision, wanted to build something, but probably just didn’t know where. So that’s where we started off. We started off as a product agency, helping people build their websites, apps, and and different platforms, and it eventually evolved into our own platform, which we’ll we’ll go through a little bit today.
Chris Richards 07:07
But basically, we took all the manual agency process that we were doing before and turned that into a conversion rate optimization tool. So for a lot of e-commerce people, it’s like, hey, great! I’ve got you know AI product images and all these other elements that help me accelerate, but I still don’t know what’s effective to help me sell or increase my conversion rates. Yeah, and so that was the next big problem that we went after, and that’s what led me me here today. So, yeah,
Curt Anderson 07:38
you are so Damon, like so wise beyond his years, man. It’s just like I he I could listen to him for hours, and just like Christopher, you’re just such an inspiration. And Damon, what what stood out to you?
Damon Pistulka 07:50
Well, and the thing is, it’s cool, Christopher. You started, you solved a very, and I’m not saying it’s easy problem to solve, but a basic problem that every e-commerce company had at that time, right? The the photographs they were horrible to try to get done. Oh
Speaker 1 08:07
man! Nobody
Damon Pistulka 08:07
liked it because that meant you’re going to set up a room, you’re going to have to have a photographer come in, you’re going to all this all this work, and you automated that process. So as long as it fit in your booth or whatever the the piece of equipment you had, it was done, and that’s such a huge thing because if someone does a good job, and you could have somebody internally doing those. Now I’ve got you know 27 pictures or 50 pictures to to choose from on my post or my listing because that is this still to this day is hard for a lot of people.
Curt Anderson 08:43
Yeah, yeah,
Damon Pistulka 08:44
yeah,
Curt Anderson 08:45
yeah.
Damon Pistulka 08:45
That’s cool.
Curt Anderson 08:46
Yeah, especially
Damon Pistulka 08:47
at scale because, like you said, you’re working with someone that’s $2 billion in sales. They have, just say I’ve got 10,000 SKUs, not 100,000 SKUs. But if I got 10,000 SKUs, that means I have to have good pictures for each one of those. That’s right. That’s not just one. I need like, like you said, 20, 3050 pictures. Maybe a video on each one of those. That really starts to take up the time.
Chris Richards 09:10
Yeah, and we were finding these big companies. They were sending all of their products overseas to the Philippines to try these product studios manual,
Damon Pistulka 09:18
just manually do it.
Chris Richards 09:19
And what we also found is the the people shooting them they hated the process too. It was day in day out, just like click click click. There’s no automation in that process, and yeah, so we aimed to solve both ends of that that that that issue. So yeah,
Damon Pistulka 09:38
so cool because that that’s a it was a fundamental problem you found and were able to develop a solution for it.
Curt Anderson 09:45
Yeah, and man, and I could ask you a million questions here, Chris. Yeah. So you know what’s fascinating? Your dad, you know, HVAC, you know, entrepreneur. You go all in on tech, which is really fascinating and just a great, great direction for you. Such a young age, you know, like you know, some people have to get their feet wet. Oh, I worked for this company, and I didn’t, you know, I had this entrepreneurial spirit, and I didn’t big that big corporation. Like, dude, you’re like an entrepreneur right off the get, you know, right from the get go. When you sold the company and you slid into, what was that transition like? A lot of people sell a company and they kind of flounder or they don’t transition. No, it sounds like. Did you know exactly? Like I know what my next chapter is going to be. Like what?
Chris Richards 10:26
No, I I didn’t actually. It was very 2020 was very uncertain period. And but you know I I believe very much in this concept of life by design. Nice. Yeah yeah. It’s like there’s a way to get to what you want in life, and you know, also be happy with it. And for me, I understood that right after one of the big things that I really cared about right after COVID was that helping other founders, getting them access to capital, and sharing my experience. That was that was the biggest thing that I think was the biggest driver. So when I I actually I really just stumbled on I just stumbled onto just talking with other founders and understanding their issues, and then and naturally turned into consulting. And so you know we we went from one project we did an auditing app for a government agency, and then from there, just kept building, building more and more, and working directly in the businesses that gave me that gave me fulfillment and purpose. Because I think that’s one of the main things, especially in a service business. I I believe in servant leadership, and so when you serve others, you’re serving yourself, and my father was a big proponent of that too. You know, I would watch him almost slave over different contracts and work with people, but knowing at the end of that result, though, people are happy. They send you the check, and boom, you know, doors open in ways that you wouldn’t imagine. So I took that same kind of philosophy and said, “Okay, what do I want to do next?” I knew I wanted to help other founders build their platforms, and I just did just that. And now, and then, you know, with the advent of AI kind of coming coming about, it also forced us to re-strategize. I’m like, “All right, what do we actually? What do we actually want this to become? And so that’s where we switch from just purely agency development services into actually a platform plus services to help supplement. So
Curt Anderson 12:33
absolutely brilliant! I love how you took your dad your your dad’s dedication to like customer satisfaction, you know, customer success, and you apply to these businesses. You’re working as a consultant, so you’re getting in a front row seat. And man, just absolutely brilliant. Let’s dive into UX Bright. So you have a little, you know, I’m gonna if you don’t mind, Christopher, I’m gonna pull it up on the screen here. Okay, fantastic. So let’s go here, and all right, let’s take a little, let’s take a little journey together, and let’s learn more about this powerful tool. And before we dive in, the folks, please connect with Chris around LinkedIn. You’ll thank us later. He’s doing an amazing job. I think you have a podcast. Check out his website. But let’s let’s dive in here, Chris. Yes,
Chris Richards 13:14
absolutely. So, as as I kind of mentioned earlier, so we’ve been in so UX Price been in business for actually we just passed our six year anniversary. Congratulations! Happy anniversary! Literally, thank you. It’s literally started right at the end of 2020. But you know, since then I’ve worked with over 200 different customers since then. And one of the main the main the main things is we started to notice a pattern. Right. So after all of the all the clients we kept working with, it was like, all right, you help me launch this, but I still can’t solve the distribution problem. And try marketers trying to understand data in the context of their business was starting to be get get lost. You know, we we saw the go to market stack completely blow up. You know, you used to go from a set of maybe three or four or five tools to now. Now every marketing company’s got at least 20 of them. Yeah. So, so you have this big tool stack that’s going on. There’s a lot of data without you know context, and then we still don’t know what’s going on. You know, with your store. You know how to increase conversion rates, and so I I equivalent I equate it to as a physical business owner. If I have 100 people walking into my store and 50 of them walk back out, I want to know why, right? And and the same concept kind of applies to what we’re doing with our UX Bright platform. Is we want to see this the session recordings to see where people are dropping off in the checkout flow, and then being able to quickly optimize to make that fix, whatever it is, right? And so that’s where we’ve kept noticing, and that’s where we we spent a lot of our time. So people running ads right now. Who are like, man, I’m not getting the conversion rates I need, or you know, it’s not turning into the ROI I hoped. There’s more than likely something going on with your offer, something with the landing page, something with the you know messaging that is off, and you know, providing more tools to help you figure out what that was was was really my biggest focus, and so I actually have a quick example. This is a real company. I obscured their name just for the sake of protecting their identity. But this is company called Quick Clean. They actually own a. It’s a family legacy business. They’ve been in in in business for about 30 years. The owners want to move on. They’re like ready to exit. I’m like, I’m at retirement age. I’m ready to go. But in order for them to exit, they have to reach certain performance milestones. You know, X amount revenue or growth, whatever that is. And the marketing team is the one who’s tasked with building out all those these online sales funnels. And their marketing team only consisted of two people, so it was like, how do we how do we bridge this gap between what needs to be done and then the execution aspects? And so, I was working very closely with them to help them implement the system and additional services to help fulfill some of that capacity. And you know, it’s a big it’s a big job, right? Like two marketers trying to run retail, wholesale, and online channels. Yeah, and then you have all these like marketing stacks. You know, if you’re not like tech specific or tech expertise, like that, that could be you hindrance. So that’s the biggest thing. We have all these separate systems. Conversions stay stuck at one to 2%. The ad spend is still climbing, but you know the two marketers can’t really put a finger on like exactly what’s happening and where. And so that’s where we saw the biggest problem. One of our biggest customers and was like, okay, how can we consolidate and condense this into something that’s easy for the marketers to understand and for management because when I walk into a CEO meeting, I should be able to know what’s my attribution on the marketing that I just completed, right? And be able to have a clear understanding of that impact to revenue.
Chris Richards 17:18
So that was the the biggest problem stack that we wanted to make sure that we solved, and as I mentioned earlier, these are the main problems, right? If I don’t have no view of the customers, in their case they had three different different systems. You know that was that that was huge to try to solve. The other thing was the the drop off, like no idea where people are falling off. Are they falling off in logistics, or you know, right at the beginning of the top of the funnel? That’s important to do too. And then the other thing is like, okay, we know we created a campaign, we got to back a baseline of data, but we we don’t know what’s the next effective step, and so that’s where you know we’re focusing a lot of our solutions. So our main solution is with UX Bright, one platform for your entire marketing stack. So people can folks can connect the CRM, email, ads, any of the normal tool stacks that you would expect in a marketing team. We can connect that together into this one go-to-market center. So you have customer intelligence, the execution, and some automation elements with that. And signing up is pretty simple. So most people, you can add our UX Bright web tracker. You just drop it into your website. You don’t need a developer necessarily, but it works with just about every web platform you can think of. So if you’re e-commerce, Shopify, WooCommerce, we’re even working with Magento sites as well too now. And then you know regular websites if it’s custom coded, you know HTML or React, you know this can be dropped in and activated right away. So once you add the tracker, you’re able to really get. Let me ask you guys: Have you guys used Google Analytics before?
Curt Anderson 19:11
Say that again.
Chris Richards 19:13
You guys have used Google Analytics before. Yeah. Yeah. Well. Yeah.
Curt Anderson 19:16
Once or twice. That’s why I don’t have any hair left, Christopher. Is because I’ve been using Google Analytics for the past 20 years. You know,
Chris Richards 19:23
yeah, spot on. Yeah, so for like a normal business owner, unnecessarily complex, right? Like, what are what are like really the metrics that are driving? Yeah, yeah, you know, the the business. So you know, our tracker basically condenses all of those like extra layers of technical knowledge into just like what do I need to be put in front of me? Conversion rate, web visitors, bounce rate. There’s more elements, obviously, that you know you can look underneath the hood on. But like, just keeping that in front of the business owner and the marketing. But so once people add their web tracker, they connect the CRM and the rest of their marketing stack, and they can just. Start start to kind of see how the data comes in, especially when it comes to ads. Right, we can see, oh, okay, this ad set that you just put on Facebook not performing as well, and then here’s the evidence to back it up. Right, like okay, here’s five sessions where they scrolled halfway through the page, and then they decided they wanted to leave. So you know, in terms of connections, we support over 50 different integrations up to this point. So from ActiveCampaign, Mailchimp, you know, people can connect all their Shopify stores, CRMs, HubSpot, Salesforce. We have a pretty pretty wide integration ability, and so that is um that’s the main concept. It’s like all right, let me pull all of this into an action center, and on this next piece, we actually give you AI power of recommendations on what’s going across your entire stack, so you can figure out all right email campaign open rates versus, you know, how many people filled out the form. We can kind of see where the correlation happens, and then it also helps you identify who your high intent buyers are. So companies can add in different elements to identify a buyer user or tracker and connect that with who’s in the CRM, so we can actually identify who’s in the C. If you have someone in your CRM already, they’re visiting the website. We can actually connect who that person is, and then for for you and your marketing or your sales team, you could then say, “Hey, this is a really high intent buyer. They’ve been on the website, been researching a couple times, but maybe they just didn’t go through with a purchase for whatever reason, so that that kind of helps that that helps the marketing team give better leads to sales because oftentimes I would notice the marketing team and the sales team are pointing a gun at each other. Yeah, the sales is like, hey, these these marketing leads sucked, and then marketing is like, no, we built our funnel. It’s it’s it’s supposed to be proper, yeah. So you know it it gets rid of the ambiguity in that in that particular stack. And then there are some elements of you know AI campaign copilot where we can help them spin up campaigns relatively quickly, and then A/B test with different pages and see how kind of how like one set of copy looks versus another. So those are a lot of the main elements. And so yeah, we close the loop on execution and ROI. We fix the last mile marketing and attribution, and then you get this go to market orchestration across the whole stack. So everyone is is become the marketers become happy. They can show impact. They can relay that back to the C suite. C suite’s happy. All right, we’ll we’ll approve more budgets, right, from the marketing perspective. So, I think in a nutshell, that’s yeah.
Curt Anderson 22:56
And and Chris, and and you know we’re gonna have to have you back on, and we’ll we’ll go through a demo because I one of the most powerful things is is if you want to share like you actually you record the user yeah I know like just go just share with folks see
Chris Richards 23:11
do I have that on here or not I
Curt Anderson 23:14
know it’s on your it’s on your I’ve got your website here if you want me to pull up that one yeah
Damon Pistulka 23:18
because that’s that’s huge I mean like when you’re you’re talking about earlier, you kind of glossed over it because, but it’s really important to understand what people are clicking on, where they’re moving, and and especially when you’re taking them to a spot where you want them to go to a next next action, whether they’re doing it or not.
Chris Richards 23:38
Right. This is a kind of very simple example. I one of the things we’re working on is new product video demo videos. But yeah, we basically can view. I think I got some more screenshots I can show you as well. Let me scroll down. Yeah. But yeah, we basically we look at the entire app. Yeah, this is like a recording here. You can press play. You can go back and forth and kind of see how people are using the app.
Damon Pistulka 24:04
Yeah.
Chris Richards 24:04
Let me go to the features page. It probably might be a better. Yeah. Here we go. Here we go. Session recording. So in the session recording, you can get an AI summary. So there is an AI summary element for each session that we can be like, all right, what are the conversion friction points. What what actually worked well? Yeah, and then we can actually see the timeline of events of like what happened during that session.
Curt Anderson 24:27
Yeah,
Chris Richards 24:28
you know, session recording has been around for a long time, but now now we’re actually starting to put context behind it, right?
Damon Pistulka 24:36
Yeah,
Chris Richards 24:37
and and and then and then being able to test this fix really quickly, so that’s kind of the next piece that we’re working on for this platform. Is like, at some point we have this like big library of session recordings and you know fixes that you need to make. Yeah, how can we quickly create like a landing page redesign for? Yeah. That you could hand off to your team and basically be like, “All right, here you guys go,” because we recognize our flow wasn’t working properly.
Damon Pistulka 25:08
Yeah,
Chris Richards 25:09
yeah. And you know, people can track all types of conversion goals. You know, whether it’s making a prop, making a purchase, contact form. Even though we are kind of e-commerce focused, this this would work well for a B 2b site as well too, and because those because because the other thing with B 2b is there is a significant amount of research that goes into before I think it says 70% of most B 2b buyers are doing research prior to, and so for us you can add this onto your B 2b website as well, and be like, “All right, are people going to my blog? Are people, you know, reading, you know, only part of my features page and then leaving?”
Damon Pistulka 25:51
Yeah,
Chris Richards 25:51
right. So, you know, it doesn’t. It’s not just strictly for e commerce. It could work with other businesses, but you’re making
Curt Anderson 25:59
you’re making a great point,
Damon Pistulka 26:01
yeah,
Curt Anderson 26:01
Damon. We see this all the time. Where you know, you know, we’ve had a lot of guests on. Where you know, folks come on. You know, it’s an RFQ situation, or if it’s a big ticket item. And like you’re saying, like, gee, we’re you know, we’re we’re getting a lot of traffic, but we’re just like nobody’s clicking that little RFQ or whatever the call to action. And sometimes it’s like you change one word, you change a color, you change a button, and like you empower your clients. Like it’s so valuable because you’re you’re empowering them with that information, right?
Chris Richards 26:31
Yeah, 100%. So yeah, our biggest thing that we were going to solve is okay. The why and what do I need to change? And and now the second part of our roadmap that we’re building out is all right. What are some of the execution tools that you could use? So we’re you know some of the things that we got in the pipeline that we’re working on now is I’m sure you guys might be familiar with MCP servers as part of a yeah they have it now where you can do a Webflow which is like a big website creator, they have their own MCP. WordPress now has an MCP server, and basically, we could take that information from the tracker and send that directly to the MCP for these web builders, and basically say, “Hey, create a new version of this page based off of the information that our tracker is able to create it.” Right, and so now you don’t need to wait a million years for your dev team to get around to doing it. We can have this. I’m calling it a. It’s kind of a newer term: conversion rate optimization and automation. Right, the and automation part is the piece that we’re actively working on, but we at least have the first half of that figured out. Damon,
Curt Anderson 27:45
what are your thoughts?
Damon Pistulka 27:46
Well, you learn so much from your session recordings, right? Because you don’t see that in your normal Google Analytics. It just said that someone went to this page, right? And that’s cool because you you know, okay, somebody at least went to that page. But when you watch these things and see where they stop on the page and where they bounce, or how far they go down the page, what they click on specifically, when you you know you didn’t intend for them to click on an image that doesn’t go anywhere, they stay there for five more seconds, they’re gone. You learn so much from that, and then, like you said, if if I have a 1000 of those, now I can use AI and and build across the board where are people leaving the most? How could we adjust that? And then at the other piece where you say the and automation, that’s really cool because you can spin up a new page and say 30 minutes, make sure it’s working right, put it back in place and see what happens.
Chris Richards 28:42
That’s right. Yeah, we want to close that gap for how a new change to to website deployment and and condense that as as much as possible. Yeah, very
Damon Pistulka 28:52
cool.
Chris Richards 28:53
Google. I’ll I’ll mention this. Google just came out with a patent, and I’m finding a way around it. They just came out with a patent for dynamic landing pages, so they they understand this concept very quickly, and you know we’re we’re positioning ourselves to also take advantage of that piece too. Gosh,
Curt Anderson 29:10
well, I’ll tell you this is absolutely awesome. I know we’re coming into time, yeah, and I love on your website your checkout is leaking revenue, man. It’s like you got a leaky bucket, and Christopher is going to come in. He’s going to plug those leaks for you. So it’s uh, I I tell you, Christopher, this is such a dynamic. You said dynamic. This is such a dynamic tool that you’ve created. Kudos to you, your team. Thank you.
Chris Richards 29:32
Appreciate it. Again, I strongly
Curt Anderson 29:34
encourage everybody out there connect with Christopher on LinkedIn. You want to check out his website. Book a demo. So, Christopher, what’s for folks out there? Like, man, dude, you piqued my curiosity. You had me at hello. I’m ready to make a like. What’s a good first step for somebody to reach out to you?
Chris Richards 29:51
Yeah, 100%. So, I’ll just put it on here. Email if you want to email me directly. It’s Chris at uxbright.com. Really simple, straightforward. You could also visit our website. We have a free trial, and there’s a free tier as well. You just want to get started, add your tracker in the first five minutes, and just really see what’s going on. There is a there are some booking links on the website as well too to schedule an official session. And yeah, we wanna we wanna sit down with you and do some onboarding, or help you at least identify what what you might need to be doing to fix fix the leaky bucket, right? Yeah. And then 111 final plug, and I can share this with you guys to put in the post too. Is we’re actually doing e-commerce cohort right now for the for quarter four going into the new year, and basically the main idea with the cohort, we want to bring on 20 different e-commerce business owners, and we want to help them increase their conversion rates by two to 3x based on using this tool. So if you’re someone who’s like, all right, I really need to get my site together, and I’m sales on ads and and all of that. Come talk to me.
Curt Anderson 31:06
Absolutely, that’s huge.
Damon Pistulka 31:07
That’s huge because we used to always talk about that in the e-commerce businesses when we’re working with them. Is like if you can increase your conversion rate, I don’t spend any more on ads, but I get more customers.
Chris Richards 31:18
Yeah, that’s just
Damon Pistulka 31:19
that’s just money maker right there.
Curt Anderson 31:21
Yeah, knowledge is just so much power. So yeah, all right, guys, we’re gonna wind down and be mindful of Christopher’s time. He’s man, he’s like he he’s got more. He’s there’s a lot of leaky buckets out there that he needs to get plugged up. So we got to get let him go. But what we did is I dropped his email in the chat box there. I dropped his website. Connect with Christopher on LinkedIn. Drop him an email. Drop him a note. Check out the website. Go through it thoroughly. You are going to be blown away with this powerful tool, Christopher. I have one more question for you, my friend. You mentioned you had a wonderful mentor, man. I just I love to meet your dad. Sounds like just an incredible guy, and you are such. I mean, just a rising star, dude. Just you, just you, you just you’ve got like the it factor, man. You just really appreciate that. You really do. Share with folks out there what’s the best business advice that you’ve received or that you’d like to share with folks out there. What’s the best business advice that you have for us today? You
Chris Richards 32:13
know, I I would I would say that listening is your superpower?
Curt Anderson 32:21
Ooh, drop the. You know, you you had a couple drop the mics moments today. So we we are big on drop the mic moments, Christopher. And I didn’t want to interrupt you, but man, I I am interrupting. I apologize, but I encourage if you’re just coming in now, Damon. Right, they’ve got to go back and catch this whole thing. You’ve had multiple drop the mics, but say that again for us. Listening,
Chris Richards 32:42
listening is your ultimate superpower.
Curt Anderson 32:44
Listening is your ultimate superpower. And and share where did that come from, and and just enlighten us.
Chris Richards 32:50
Well, it it really came back from my original startup experience. My everyone when we build a product, we have an assumption that in in the market that we’re we’re going act active actively to pursue, but if you, I’ve worked with founders now who not ever talk to the ideal customer that they’re selling to. So I’m like, wait a minute, you’ve built this platform and everything, you vibe coded it out, and but you didn’t speak to the real people that you want to sell to. Yeah. So, so what I would encourage a lot of people is the yeah the work on the speed of listening because what you have in your mind vision is great but we need to map that to reality and so for me that’s that is exactly what happened in my first startup if I didn’t go talk to VPs of finance or e-commerce I wouldn’t have understood that oh we’re not worried about augmented reality right now we’re still stuck on 2d images. Like that was that was like monumental mind shift. And so this what we built with UX Brite is a listening tool, and you know many different ways that you know you need to go about user discovery interviews. Like there’s so much to it, and if you aren’t listening to customers, then you lose. That’s just that’s just the fact of
Curt Anderson 34:06
And and you know put your put the money where your mouth is. You landed a $2 billion customer listening to the market. You sold your business.
Damon Pistulka 34:14
There you go. Successful
Curt Anderson 34:15
exit. And so again, like success leaves clues. And you mentioned that multiple. This was a masterclass. You mentioned that multiple times by listening to the customer, I saw this. By listening to the customer, we did X. You know, so speaking of X, UX Bright is the company. Connect with Christopher on LinkedIn. Check out his website. Get a demo, Christopher. Thank you. Thank you so much. I like Damon. I know it’s hard, but I actually feel smarter, you know. I’m not like I do. That’s great. As dumb as I am, I feel much smarter today. Thanks to our friend Christopher. I’m gonna send do a send off. Thank you everybody for joining us today. We appreciate you. How about Damon? I’ll be a big round of applause for Christopher as we close out. Appreciate y’all. Yeah, big round of applause. Christopher, hang out with us for one second. We wish everybody an amazing. Amazing! A wonderful rest of your day, rest your week. We’ll catch you next time with another wonderful guest. God bless you. Have a great day. Thanks, everyone. Bye.