Art Thomas from the Purdue MEP

“Listen, I got excited when we started working with you, Curt, was, I love the fact that you came in where they work. It’s not like, “Oh, we’re gonna sell you this grand plan for the next 12 years, you pay us $2,000 a month.” And then guess what? We disappear.

No, there because the challenge really small companies is, “I need to know exactly what to do right now, what can I do to get my ranking, or to improve my traffic or to get me on the next page?” And I love the fact that you came in with very doable solutions. Like, they weren’t like, Oh, my goodness, you know, I gotta do this pie in the sky. No, it was very practical things. And the fact that you came in and said, “Look, this is where you’re at right now.”

And this is you got a measurement, right? That’s the other thing. If you can’t measure something, then you really need to decide, is it worth doing? Right? If I can’t measure it? Is it worth doing? I’m not saying it’s not. Because there are things in life that you can’t measure. But you really need to be careful. If you’re stepping over that threshold, and you can’t measure success, then you probably need to back up and take a really strong look at it. So with continuous improvement, whatever it may be, whether it’s automation or content online, how am I gonna measure success? What does success look like? And you start off with that, I love that. I mean, I’m not gonna give your you know, like, but I know, one of the books you wrote was how to stop being the best kept secret, right? Well, one of the things you’re talking about in the initial interviews that we’ve had with companies, is you’re asking them, What does your best what does your Prime customer look like? Like? And really, and I’ll tell you, a lot of small business owners, they don’t even know who that is because and not not because they’re dumb because they’re not. I mean, these people are way smarter than me. They have way more guts than I do. But they don’t have time to stop sometimes and even think about what the best customer is. ”