How Can You Get Soulmates (aka Ideal Buyers) to Say, “You Had Me at Hello”?
The topic for today, how can we get soulmates (aka Ideal Buyers) to say, “You Had Me at Hello”? Odds are that you are familiar with the line, “You Had Me at Hello”. In 1996, there was a classic romantic comedy called “Jerry Maguire”. There’s a famous scene where main characters, Renee Zellweger and Tom […]
Does Your Team Feel Part of a Worthy Cause…That Creates Misty-Eyed Moments
Does Your Team Feel Part of a Worthy Cause? Another question to consider… Does your team get misty-eyed when they see their completed work? What am I referring to? So glad you asked. Please allow me to share a quick story… I once had an experience that hit me like a ton of bricks. Years […]
What is Your Mission? Because Your Why is Your What
“Your Why is Your What.” When I heard those words from a mentor, the game definitely changed. This evolved into the next question. What is your mission? If not, let’s dig in. What is it exactly that you do? What problem do you solve? Do you make or distribute a product? Provide a service? To […]
Guess What People Love to Talk About?…Themselves
Answer: Themselves. Question: Guess What People Love to Talk About? In a previous post, we discovered every person’s favorite word on the planet: Their name. We also uncovered that everyone has a favorite radio station: WIIFM (What’s in it for ME). With all of this in mind, guess what subject people love talking about? You […]
Working Really Hard, But on the Wrong Things. How Depressing!
Working Really Hard, But on the Wrong Things. How Depressing! Well, I spend my time Working Really Hard on being super positive. On a quest to be half-full at all times. So, why I am being Mr. Negative today? In the spirit of continuous improvement and striving to get better every day, let’s explore Working […]
Always Be Listening, Learning and Helping
Always be listening, learning and helping. In 2010, I had sold my eCommerce business and needed to figure out what I want to do when I grew up. This was just shortly after the stock market crashed and the Great Recession had begun. I decided to help aspiring entrepreneurs with buying a business. For full […]
How Would You Feel if Your Competitor Watched You…All Day?
Here is an interesting question to ponder: If our competitor was standing right next to you all day, looking over your shoulder, how would they respond? Would your competitor be nervous? Shaking in their shoes? Completely overwhelmed? Intimidated? Would they be taking notes furiously to gather information, techniques, and strategies on how to better their […]
My Embarrassing Story of “Push Yourself VS Pace Yourself”
Well, here is my embarrassing story about rather to “Push Yourself vs Pace Yourself”. I had the privilege of being one of the worst rugby players to ever play the game. Honestly. I joined the Ohio State Rugby team in 1987 and played through 1990. Steve Finkel, a 2017 U.S. Rugby Hall of Fame Inductee […]
SEO for Manufacturers: Foundations, Strategy & Implementation
SEO for Manufacturers: Foundations, Strategy & Implementation Table of Contents Why SEO Is a Game-Changer for Manufacturers Building Your SEO Foundation Keyword Strategy: Target with Precision On-Page SEO: Make Every Page Work…
Are You Familiar with “The Goal: A Process of Ongoing Improvement”?
What on earth took me so long to read “The Goal” by Eliyahu M. Goldratt and Jeff Cox? The first edition came out in 1984. Several years ago a close friend, Max Krug, introduced me to the book “The Goal” as well as the Theory of Constraints. Consequently, Max is a Theory of Constraints (TOC) expert and consultant. Max preaches […]
The Complete Guide to Website Design for Manufacturers: Make a Great First Webpression
Chapter 1: Understanding Your Soulmate (Your Ideal Customer) Speaking Your Soulmate’s Love Language Hey there, manufacturers! Welcome to the “The Complete Guide to Website Design for Manufacturers: Make a Great First Webpression.” Are you ready for something that can be a tough pill to swallow? Get ready, because there’s something important to consider as we […]
3 Step Approach To Scaling eCommerce for Manufacturers
Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn’t need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it’s now time to roll up your sleeves and get started. Yet, where do you start? For example, how do you make a […]