How Would You Feel if Your Competitor Watched You…All Day?

Here is an interesting question to ponder: If our competitor was standing right next to you all day, looking over your shoulder, how would they respond?

Would your competitor be nervous? Shaking in their shoes? Completely overwhelmed?

Intimidated?

Would they be taking notes furiously to gather information, techniques, and strategies on how to better their business?

Would they consider throwing in the towel and closing their doors knowing they could never compete with you?

On the other hand, would they experience the complete opposite?

Would they be relieved? Laughing at your processes?

Would they walk away ecstatic knowing they do not need to worry about you?

It is certainly an interesting concept and little bit scary to imagine that a competitor was truly peeking over our shoulder. 

Especially with every customer interaction. 

Well, guess what?

They do. 

They definitely have access to our every move and decision. 

How? 

With your Webpression. 

What is a Webpression? 

So glad you asked…

Webpression is defined as “The judgment one makes when viewing a website for the first time”.

All a competitor needs to do is check out your online presence. 

You only have one chance to make a Great 1st Webpression. 

Poor website and your competitor is letting out a huge sigh of relief. 

No social media, no LinkedIn, no videos, no instructions, no online educational strategy for customers, all equates a making a poor 1st webpression. 

Bad webpression = happy competitor. 

As you strive to make a positive impact on new customers and prospects as well as new hires, making a great 1st Webpression plays an absolute critical role to your success. 

Check out this extremely helpful Jam Session on “How to Make a Great 1st Webpression”: 

Creating Unhappy Competitors with a Great 1st Webpression 

You have a fantastic story to share. The trials and tribulations.

Your company website needs to tell that story.

Let’s think about how you browse or shop other websites as a consumer or for your business.

What important traits on a website do you look for?

You look for websites that resonate trust.

Display their expertise.

What red flags pop up that instantly turn you off or encourage you to abandon that site quickly?

The Weary Traveler 

As a traveler or tourist, trying a new restaurant for the first time can be risky.

Especially if you have hungry and tired travelers with you.

Checking out customer online reviews typically plays a significant role with your decision. 

Social proof.

When eating at a local restaurant, particularly a mom & pop, many customers enjoy reading the company history on the menu.

It personalizes the eating establishment where you are about to break bread.

Reading about how the owners plunged into entrepreneurship for the first time. Started their restaurant on a whim. Took a big entrepreneurial  leap of faith.

It’s great to learn how grandma and grandpa started the business decades prior during difficult financial times.

Only to have the business to flourish for years with the third generation now running the show.

Either way, does this make the food taste better?

Not really. 

Yet, it helps establish a connection.

You imagine the founder’s dream coming to life.

All of the blood, sweat and tears that allowed this venture off the runway. Just so you could enjoy the upcoming meal at that moment.

You feel connected and part of their journey. 

Are your customers any different?

People don’t do business with businesses. People do business with people.

Let your potential customers in on your history. Your background.

Make that emotional connection.

Demonstrate your expertise.

Show the problems that you solve.

Reveal your commitment and dedication to your customers success.

Let’s Stop Being the Best Kept Secret.

Company Information 

Clearly Communicate

Clearly communicate to this new potential customer who just landed on your website for the first time that they have an incredible opportunity in front of them.

Let them know that they WILL be a better business by teaming up with you. 

Pretend you are at a trade show or on the phone. Sitting next to a prospect on a plane.

What company information would you share?

What critical pieces about your business does a prospect need to make a buying decision?

About Us 

What do you do?

Describe the problem that you solve.

If you were single and looking on a dating site, would you contact a prospect with little to no information about themselves.

Probably not. 

You certainly have certain criteria, priorities and interests.

Share your superpowers and let this new visitor in on the secret that you deliver powerful solutions to their challenges. 

Company History

How did this party get started?

Similar to the restaurant example, tell your story.

Did grandma or grandpa start the company? 

Are you the founder?

Share how you took that leap of faith to start this exciting new venture.

Establishing a connection and start building trust immediately. 

Contact Us

Make it as easy as possible for a potential customer to contact you.

Unless you are Amazon and find it unnecessary to list contact information, post your phone number and relevant emails.

By the way, a crucial component for your website, make it mobile friendly!

Meet the Team Page

Who are the key employees at your company?

Once again as a quick reminder, people do business with people. 

Shine a bright light on the AMAZING team that you put together. 

Social Media Buttons 

What social media platforms are you using? Where do your customers hang out?

At this stage, you are focusing on making your company as accessible as possible.

Wrapping it Up 

Thanks for Stopping By

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