How B2Btail Helped Pedoc Power Solutions Build Its SEO Knowledge

Melinda Marks, Director of Sales and Solutions at Pedoc Power Solutions, shares how B2Btail helped her team strengthen its understanding of SEO and connect with valuable manufacturing resources through IMEC and Cook County.

From Limited SEO Knowledge to a Clearer Path Forward

Pedoc Power Solutions had recently refreshed its website and understood that keywords were important. But like many small manufacturers, the team wasn’t sure what came next.

That started to change when Melinda Marks joined an SEO session led by Curt Anderson of B2Btail.

“I joined this session with Curt on SEO and learned a tremendous amount in, I think, a 45-minute time frame.”

Following the session, Melinda connected directly with Curt to continue the conversation.

At the time, funding opportunities were available through IMEC and Cook County to help small manufacturers build new skills and strengthen their digital capabilities.

One opportunity immediately caught Pedoc Power Solutions’ attention: an SEO Boost package.

Building SEO Knowledge with B2Btail

Before working with B2Btail, the Pedoc Power Solutions team had limited SEO experience.

“We knew what a keyword was. We knew we needed them.”

The company had already worked keywords into its recently refreshed website. However, the team needed a clearer strategy for putting SEO to work.

B2Btail helped provide that direction while connecting Pedoc Power Solutions with IMEC and the Cook County grant program.

For Melinda, the experience went beyond learning about SEO. It brought together education, resources, funding and hands-on guidance.

“The grant program overall was just a great experience. I’m absolutely grateful for IMEC and Cook County for making this happen for us, and for Curt and his team.”

Connecting Manufacturers with Resources for Growth

The experience demonstrates the value of combining the right education with the right manufacturing resources.

B2Btail’s Digital Game Plan helps manufacturers better understand their digital opportunities and develop practical strategies for reaching ideal customers online.

For Pedoc Power Solutions, the journey started with a 45-minute SEO session. It grew into a larger opportunity to build digital knowledge and take advantage of resources available through IMEC and Cook County.

Sometimes, the right conversation is all it takes to get the game started.