courageously uncomfortable

Warning: You are Entering the “Courageously Uncomfortable” Zone

Ladies and gentlemen, please allow me to introduce you to a new term: "Courageously Uncomfortable"  Well, it was new to me anyway.  Maybe you found it new as well. Anyway, this wonderful phrase and slice of inspiration comes from my dear…

Pull Your Finger Out of a Glass of Water and What Happens?

Let's try a test. Grab a glass. Fill it up with water.  Then place your finger in the glass of water.  Now pull your finger out.  What happens?  Not much.  Hardly anything really.  A slight ripple.  Then shortly afterwards, literally…
Line of Scrimmage

Walk Up to the Line of Scrimmage & Reveal the Play  

WALK UP TO THE LINE OF SCRIMMAGE & REVEAL THE PLAY Nearly 100 years ago (or close to it) I had the honor and privilege of playing high school football for a coaching legend, Coach Wally Huckno.  Coach Huckno's accolades include:  3…
What if Syndrome

What If the “WHAT IF” Syndrome Kicks in?

A question to consider, What if the What If Syndrome kicks in?  It's tough to making a path when facing multiple options. Especially with those big life decisions. The "WHAT IF" Syndrome kicks in. What is the "WHAT IF" Syndrome?  So glad…
Right Knee Guy

Ladies & Gentlemen, It’s All About the Right Knee Guys & Gals

Have you heard the one about the "Right Knee Guy"?  Neither had I.  Well, please allow me to introduce you to the "Right Knee Guy".   Now being located in New York, the term "Guy" is interchangeable and gender neutral (Ex: "how you Guys…
KISS

KISS = Keep It Super Simple Because Customers are Simply…Not as Smart as You

KISS = Keep it Super Simple  Can we discuss a little secret?  Just between us.  Especially since we are now BFFs.  Well...here it goes... Customers are simply... ...not that smart.  That's right. I said it. However, please keep…
Earth Anchor

Let’s Build a Thriving Referral Network with Your Soulmate 100 

Now that you have a deep understanding of your Soulmate (Your Ideal Buyer), let's take the next step and identify your Soulmate 100.  Wait, what on earth is the Soulmate 100?  So glad you asked.  Let me explain the Soulmate 100. You deeply…
Easy

Make it as Easy as Humanly Possible to do Business with You

Make it as Easy as Humanly Possible to do Business with You. The less confusing the better.  Especially since you know your product, service or solution better than anyone.  On your journey, you developed a skill, talent or trade that people…
Right Language

Are You Speaking the RIGHT Language to the RIGHT Customer?

Once you niche down, yes, niche down til it hurts so good, now you can speak the right language to the right buyer.  For example, once going through the buyer persona exercise with a client, they spent an exhaustive amount of time describing…
Zarfing

Are You Zarfing Your Customers?

The question of the day: Are you Zarfing your customers? Wait, what on earth is "Zarfing"? So glad you asked!  Let's start here... Does the morning kick-start with your favorite coffee? Ah! Your morning cup of Joe.  When you go through…
courageously uncomfortable

Warning: You are Entering the “Courageously Uncomfortable” Zone

Ladies and gentlemen, please allow me to introduce you to a new term: "Courageously Uncomfortable"  Well, it was new to me anyway.  Maybe you found it new as well. Anyway, this wonderful phrase and slice of inspiration comes from my dear…

Pull Your Finger Out of a Glass of Water and What Happens?

Let's try a test. Grab a glass. Fill it up with water.  Then place your finger in the glass of water.  Now pull your finger out.  What happens?  Not much.  Hardly anything really.  A slight ripple.  Then shortly afterwards, literally…
Line of Scrimmage

Walk Up to the Line of Scrimmage & Reveal the Play  

WALK UP TO THE LINE OF SCRIMMAGE & REVEAL THE PLAY Nearly 100 years ago (or close to it) I had the honor and privilege of playing high school football for a coaching legend, Coach Wally Huckno.  Coach Huckno's accolades include:  3…
What if Syndrome

What If the “WHAT IF” Syndrome Kicks in?

A question to consider, What if the What If Syndrome kicks in?  It's tough to making a path when facing multiple options. Especially with those big life decisions. The "WHAT IF" Syndrome kicks in. What is the "WHAT IF" Syndrome?  So glad…
Right Knee Guy

Ladies & Gentlemen, It’s All About the Right Knee Guys & Gals

Have you heard the one about the "Right Knee Guy"?  Neither had I.  Well, please allow me to introduce you to the "Right Knee Guy".   Now being located in New York, the term "Guy" is interchangeable and gender neutral (Ex: "how you Guys…
KISS

KISS = Keep It Super Simple Because Customers are Simply…Not as Smart as You

KISS = Keep it Super Simple  Can we discuss a little secret?  Just between us.  Especially since we are now BFFs.  Well...here it goes... Customers are simply... ...not that smart.  That's right. I said it. However, please keep…
Earth Anchor

Let’s Build a Thriving Referral Network with Your Soulmate 100 

Now that you have a deep understanding of your Soulmate (Your Ideal Buyer), let's take the next step and identify your Soulmate 100.  Wait, what on earth is the Soulmate 100?  So glad you asked.  Let me explain the Soulmate 100. You deeply…
Easy

Make it as Easy as Humanly Possible to do Business with You

Make it as Easy as Humanly Possible to do Business with You. The less confusing the better.  Especially since you know your product, service or solution better than anyone.  On your journey, you developed a skill, talent or trade that people…
Right Language

Are You Speaking the RIGHT Language to the RIGHT Customer?

Once you niche down, yes, niche down til it hurts so good, now you can speak the right language to the right buyer.  For example, once going through the buyer persona exercise with a client, they spent an exhaustive amount of time describing…
Zarfing

Are You Zarfing Your Customers?

The question of the day: Are you Zarfing your customers? Wait, what on earth is "Zarfing"? So glad you asked!  Let's start here... Does the morning kick-start with your favorite coffee? Ah! Your morning cup of Joe.  When you go through…