Customer

How Well Do You Understand Your Customer’s Customer? 

How well do you understand your customer's customer?  The deeper you understand the needs, frustrations, challenges and goals of your customer's customer helps take that relationship to an entirely new level.   Here's something to think…
Themselves

Guess What People Love to Talk About?…Themselves

Answer: Themselves.  Question: Guess What People Love to Talk About? In a previous post, we discovered every person's favorite word on the planet: Their name.  We also uncovered that everyone has a favorite radio station: WIIFM (What's…
Had me at Hello

How Can You Get Soulmates (aka Ideal Buyers) to Say, “You Had Me at Hello”?

The topic for today, how can we get soulmates (aka Ideal Buyers) to say, "You Had Me at Hello"?  Odds are that you are familiar with the line, "You Had Me at Hello".  In 1996, there was a classic romantic comedy called "Jerry Maguire". There's…
Worthy Cause

Does Your Team Feel Part of a Worthy Cause…That Creates Misty-Eyed Moments

Does Your Team Feel Part of a Worthy Cause? Another question to consider... Does your team get misty-eyed when they see their completed work?  What am I referring to?  So glad you asked. Please allow me to share a quick story... I once…
Your Why

What is Your Mission? Because Your Why is Your What

"Your Why is Your What." When I heard those words from a mentor, the game definitely changed.  This evolved into the next question.  What is your mission?  If not, let's dig in.  What is it exactly that you do? What problem do you…
NASA

Are You Familiar with the John F. Kennedy NASA Janitor Story? 

Are you familiar with the John F. Kennedy NASA Janitor Story?  Please forgive me if you already know this gem. However, it is SO GOOD, it still great to revisit.  Well, let's go here first.  As an entrepreneur, do you find yourself so…
Push Yourself

My Embarrassing Story of “Push Yourself VS Pace Yourself”

Well, here is my embarrassing story about rather to "Push Yourself vs Pace Yourself".  I had the privilege of being one of the worst rugby players to ever play the game. Honestly.  I joined the Ohio State Rugby team in 1987 and played through…
competitor

How Would You Feel if Your Competitor Watched You…All Day?

Here is an interesting question to ponder: If our competitor was standing right next to you all day, looking over your shoulder, how would they respond? Would your competitor be nervous? Shaking in their shoes? Completely overwhelmed? Intimidated?…
Working hard

Working Really Hard, But on the Wrong Things. How Depressing!

Working Really Hard, But on the Wrong Things. How Depressing! Well, I spend my time Working Really Hard on being super positive. On a quest to be half-full at all times.  So, why I am being Mr. Negative today?  In the spirit of continuous…
Going Live in Buffalo at Annual MEP Conference

Going Live in Buffalo at Annual MEP Conference

Discussing US manufacturing at the 2023 Annual MEP Conference in Buffalo.
Customer

How Well Do You Understand Your Customer’s Customer? 

How well do you understand your customer's customer?  The deeper you understand the needs, frustrations, challenges and goals of your customer's customer helps take that relationship to an entirely new level.   Here's something to think…
Themselves

Guess What People Love to Talk About?…Themselves

Answer: Themselves.  Question: Guess What People Love to Talk About? In a previous post, we discovered every person's favorite word on the planet: Their name.  We also uncovered that everyone has a favorite radio station: WIIFM (What's…
Had me at Hello

How Can You Get Soulmates (aka Ideal Buyers) to Say, “You Had Me at Hello”?

The topic for today, how can we get soulmates (aka Ideal Buyers) to say, "You Had Me at Hello"?  Odds are that you are familiar with the line, "You Had Me at Hello".  In 1996, there was a classic romantic comedy called "Jerry Maguire". There's…
Worthy Cause

Does Your Team Feel Part of a Worthy Cause…That Creates Misty-Eyed Moments

Does Your Team Feel Part of a Worthy Cause? Another question to consider... Does your team get misty-eyed when they see their completed work?  What am I referring to?  So glad you asked. Please allow me to share a quick story... I once…
Your Why

What is Your Mission? Because Your Why is Your What

"Your Why is Your What." When I heard those words from a mentor, the game definitely changed.  This evolved into the next question.  What is your mission?  If not, let's dig in.  What is it exactly that you do? What problem do you…
NASA

Are You Familiar with the John F. Kennedy NASA Janitor Story? 

Are you familiar with the John F. Kennedy NASA Janitor Story?  Please forgive me if you already know this gem. However, it is SO GOOD, it still great to revisit.  Well, let's go here first.  As an entrepreneur, do you find yourself so…
Push Yourself

My Embarrassing Story of “Push Yourself VS Pace Yourself”

Well, here is my embarrassing story about rather to "Push Yourself vs Pace Yourself".  I had the privilege of being one of the worst rugby players to ever play the game. Honestly.  I joined the Ohio State Rugby team in 1987 and played through…
competitor

How Would You Feel if Your Competitor Watched You…All Day?

Here is an interesting question to ponder: If our competitor was standing right next to you all day, looking over your shoulder, how would they respond? Would your competitor be nervous? Shaking in their shoes? Completely overwhelmed? Intimidated?…
Working hard

Working Really Hard, But on the Wrong Things. How Depressing!

Working Really Hard, But on the Wrong Things. How Depressing! Well, I spend my time Working Really Hard on being super positive. On a quest to be half-full at all times.  So, why I am being Mr. Negative today?  In the spirit of continuous…
Going Live in Buffalo at Annual MEP Conference

Going Live in Buffalo at Annual MEP Conference

Discussing US manufacturing at the 2023 Annual MEP Conference in Buffalo.