


Let’s Get as Lazy as Possible…to Get as Efficient as Possible
BookDo you like to be lazy?
Before you answer, stick with me for a quick funny story...
Nearly 100 years ago, I owned an eCommerce business.
Well it feels like it was nearly 100 years ago.
Anyway.
What a thrilling experience!
As…

Warning: You are Entering the “Courageously Uncomfortable” Zone
BookLadies and gentlemen, please allow me to introduce you to a new term: "Courageously Uncomfortable"
Well, it was new to me anyway.
Maybe you found it new as well.
Anyway, this wonderful phrase and slice of inspiration comes from my dear…

Pull Your Finger Out of a Glass of Water and What Happens?
BookLet's try a test. Grab a glass. Fill it up with water.
Then place your finger in the glass of water.
Now pull your finger out.
What happens?
Not much.
Hardly anything really.
A slight ripple.
Then shortly afterwards, literally…

Walk Up to the Line of Scrimmage & Reveal the Play
BookWALK UP TO THE LINE OF SCRIMMAGE & REVEAL THE PLAY
Nearly 100 years ago (or close to it) I had the honor and privilege of playing high school football for a coaching legend, Coach Wally Huckno.
Coach Huckno's accolades include:
3…

What If the “WHAT IF” Syndrome Kicks in?
BookA question to consider, What if the What If Syndrome kicks in?
It's tough to making a path when facing multiple options. Especially with those big life decisions. The "WHAT IF" Syndrome kicks in.
What is the "WHAT IF" Syndrome?
So glad…

Ladies & Gentlemen, It’s All About the Right Knee Guys & Gals
BookHave you heard the one about the "Right Knee Guy"?
Neither had I.
Well, please allow me to introduce you to the "Right Knee Guy".
Now being located in New York, the term "Guy" is interchangeable and gender neutral (Ex: "how you Guys…

KISS = Keep It Super Simple Because Customers are Simply…Not as Smart as You
BookKISS = Keep it Super Simple
Can we discuss a little secret?
Just between us.
Especially since we are now BFFs.
Well...here it goes...
Customers are simply...
...not that smart.
That's right. I said it.
However, please keep…

Let’s Build a Thriving Referral Network with Your Soulmate 100
BookNow that you have a deep understanding of your Soulmate (Your Ideal Buyer), let's take the next step and identify your Soulmate 100.
Wait, what on earth is the Soulmate 100?
So glad you asked.
Let me explain the Soulmate 100.
You deeply…

Make it as Easy as Humanly Possible to do Business with You
BookMake it as Easy as Humanly Possible to do Business with You.
The less confusing the better.
Especially since you know your product, service or solution better than anyone.
On your journey, you developed a skill, talent or trade that people…
Let’s See If the System Is Right for You
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.
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