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“Niche Down Til it Hurts…So Good” As the famous saying goes, the riches are in the niches. Now if you pronounce niche as NEESH, then we can simply proclaim the “Niches are in the REESHES”. Sheesh! Either way, you get the point. When you laser focus on your core customer and ideal buyer, you create […]
Louis’ Lunch Established 1895 in New Haven, CT If you have ever visited Yale University in New Haven, Connecticut, hopefully you stopped by Louis’ Lunch. Louis’ Lunch is a landmark that also serves as a perfect example of a business that practices “Niche Down til it Hurts So Good”. Since 1895, Louis’ Lunch in New […]