Imago Manufacturing Builds Visibility and Business Connections with B2Btail

The B2Btail Digital Game Plan helped Imago Manufacturing transform its digital presence from occasional social media activity into a focused strategy for telling its story, demonstrating expertise, and building meaningful business relationships.

By optimizing CEO Ryan Bankel’s LinkedIn presence, intentionally expanding his professional network, and creating a disciplined approach to authentic content, Imago began reaching far beyond its existing audience. Ryan’s positioning around lights-out manufacturing even helped lead to an invitation to appear on the MakingChips Lights Out podcast — the kind of organic opportunity Ryan says “you just can’t pay for.”

That momentum continued across Imago’s digital channels. Videos that once received only a handful of views began generating thousands and tens of thousands of views, with Imago’s most popular video surpassing 80,000 views. More importantly, customers began noticing the story Imago was telling online, creating conversations and connections that could benefit the business.

“It’s that kind of organic traction that you just can’t pay for. Because of that discipline and commitment to authenticity about telling the story of our actual brand and who we are, we’ve been able to grow all of our social media platforms. This is a great way for us to tell our story and make connections that can benefit the business.”

— Ryan Bankel, CEO, Imago Manufacturing

About Imago Manufacturing

Imago Manufacturing is a precision CNC machining company specializing in highly automated production, including lights-out manufacturing. Led by CEO Ryan Bankel, Imago combines advanced manufacturing technology, automation, process improvement, and a commitment to quality to deliver precision-machined components while continually finding new ways to differentiate itself in the manufacturing industry.