Purdue MEP Webinar – Marketing Madness: In-House? Agency? Coaching? Oh My!

Holly McCully Jobe  00:00

I’d like he’s all over it.

Curt Anderson  00:01

There we go. So I’ll come back and share. Okay. All right. Got people pouring in here. Thank you. Good morning. Hey, Diane, my friend. How are you happy Happy Thursday. Got Kevin. Jessica Christie’s connecting. We got more people coming in give it one here. It whatever everyone’s having a fantastic week. Holly, how’s your week going? Going? Good.

Holly McCully Jobe  00:41

Yeah, really great. I can’t complain. We have had a lot of sunshine for Pennsylvania in February. So there’s nothing to complain about there. How about yourself hurt

Curt Anderson  00:49

it is you know what actually ended cause my blind earlier today? I haven’t I had to close my blinds since I think October.

Holly McCully Jobe  00:56

I know that’s why on that feeling, or

Curt Anderson  01:00

is that something that so? Guys we’re at, I’ll be letting people in. So we’re at 1201. I want to be mindful of everybody’s time. We have a ton to cover. We have a fun program. Why don’t we kick things off? I’m just letting people in. Julie, my friend, you want to give a little Hello, little shout out from our friends at Purdue. Sir. Hello

Julie Warner  01:19

from Purdue MEP. Thanks to everyone for joining. If you don’t know much about the MEP centers, there’s one in every state but it was the one for the state of Indiana. I always say that we just help manufacturers become better, stronger, safer, faster, smarter. So whatever you need help with we have a solution somewhere in our pocket to help with so that’s that I’ll turn it back over to Curt and Holly. But thanks for everyone for joining.

Curt Anderson  01:47

Well, Julie, thank you so much. What an honor and privilege to be here with a Purdue University MEP. If you have not engaged with your Purdue MEP, we strongly encourage you, we invite you We welcome you to do so. Connect with Julie check out their website. If you’re coming to us from outside of outside of I was looking at Diane I was gonna say Pennsylvania for coming outside of Indiana. Check with your local MEP. So Diane, she’s been attacked by the way. So Julie, our friends from you know, our friends at the Trade Adjustment center, right? So let’s go here, guys, if you if we were in person alley, we’d be high fiving. We’d be handshaking we’d be doing all sorts of right handing out business cards. I encourage you I invite you guys drop your LinkedIn in the chat box or your website or whatever social media that you guys use. This is a great opportunity to connect with other folks and engage with each other. So Curt, you let’s get that chat box on fire today. So drop any information there that you’d like to website, LinkedIn, so on and so forth. And again, if we were in person, boy, we would be asking all sorts of fun questions. So I encourage you invite you welcome you don’t be on the shy side today. Holly and I are here to have a really fun time great program. We brought in a powerhouse so let’s get this party started again. I’m so bringing in people. Guys, I want to introduce my dear friend, my man my respect my admiration for Holly is off the charts. And so she is just a fierce marketer for manufacturers. Our relationship goes way back, Holly Happy Thursday, aka Happy Friday Eve to you my friend. How are you today?

Holly McCully Jobe  03:20

I’m so great. Happy Friday Eve to you as well. Well,

Curt Anderson  03:24

hey, you know I’m gonna since you’re so modest, you know and I talk to your mom so I’m gonna give a little short throw a little plug at you so Alright, so guys, Holly a dear friend and just just fierce advocate for US manufacturing. Cheap works with a company called protocol ad aka we call it P ad for short. And just we’ve worked on numerous projects, numerous clients over the years, we have two separate companies. And again, just my respect, admiration for Holly off the charts, just fun, friendly, passionate and just really a high level of digital marketing expert for manufacturers. And that’s a great thing is like sometimes a manufacturer might engage with a marketing firm. They’re working with maybe restaurants or retail or health care. And you at protocol ad exclusively focused on manufacturers. And plus we’re going to talk about your mom’s favorite book. Holly. Give us a little background on Holly, how did you get into digital marketing for manufacturers?

Holly McCully Jobe  04:17

Yes, so I went to St. Bonaventure university I have a degree in professional and creative writing. So when I was still in college, my now business partner Donnie chemic, reached out looking for interns to support some of the content writing, and I was lucky enough to be chosen. And I worked under our full time content writers at the time producing content for manufacturers and at first I didn’t really understand it, everything was going over my head but then over time producing that content watching leads come in watching businesses grow especially like small local manufacturing companies seeing you know, what we were doing translate to actual business was just straight up addictive. I was obsessed with it and I’ve done obsessed with it and continue to be obsessed with it. So that’s how I’ve spent my entire professional life is working with manufacturers on their marketing and on helping them grow their business. Well,

Curt Anderson  05:10

I love it and what was the inspiration? But if you want to just share with folks about your new book, it’s super exciting. Just what tell us about the book? What was the inspiration for this wonderful book?

Holly McCully Jobe  05:20

Yeah, that’s actually super aligned with our topic today. Because in working in the agency worlds, when we talk to potential clients, existing clients about their experiences with digital marketing, especially in the manufacturing space, there’s a lot of bamboozling, there’s a lot of hoodwinking. There’s a lot of jargony terms that don’t make a whole lot of sense, and unethical practices. So what I wanted to do was write a guide to inbound marketing specifically for manufacturers, where they do not have to partner with PhD, they may never need an agency ever. And I am confident that reading this book, you could produce the kind of work that we’re producing with clients and the kind of results without ever needing us, I just really wanted to, for there to be a resource on the market that gave people an actual how to guide instead of just theory and blowing smoke and that kind of thing. So that was kind of the impetus behind it, just making sure we could get actual valuable resources in the hands of manufacturers who are doing marketing. Well,

Curt Anderson  06:18

I love that. So thank you for sharing that. And I want to welcome a few friends I came in so Madison, Laura, I see a savannah joined Amanda. Thank you guys, happy Thursday, aka Happy Friday Eve to you. Just join us play. I encourage you invite you welcome you drop your LinkedIn, drop your website, let us know who you are, where you’re coming from great opportunity to connect with other folks here. I know Mark drops his mark is with arrowhead plastic engineering. So Mark, thank you for taking time out of your busy schedule. I know how busy you guys are, we never take that for granted. So thank you for joining us here. Let’s talk a little bit about protocol at so tell us a little bit about the firm. And then we’re gonna dive into this wonderful topic today. Holly?

Holly McCully Jobe  06:57

Yeah, so we focused like Curt mentioned on doing marketing for manufacturers, we have over 30 manufacturing clients on retainer. And they are incredible. That’s, you know, what we focus on. And protocol. It started in 2002, as a website development company, and then the founders realized, well, sure, we’re building these wonderful websites, but nobody is getting to them. Like we need ways to promote these websites and take the next step. So this protocol it as a marketing agency was born. So we are ancient in terms of agency years, really ahead of the curve on inbound marketing. And at the heart of inbound marketing, if you’re not familiar, it’s all about producing valuable content that creates valuable experiences for your customers and prospective customers, to help them out and to essentially just give away as much as you can, in the hopes of attracting people and converting them to being a customer of yours. So that is what we focus on.

Curt Anderson  07:57

Well, I love that. And a great thing is we’ve had a longtime relationship. I you know what, you know, I go back aways I remember when you guys had three employees, and so that it’s just been wonderful for myself to watch you guys grow, you’re up to 17 strong. And it’s just wonderful. And we’ve done all sorts of lives here we were going to be talking about doing live streaming as a possible content strategy for you as a manufacturer, we do a ton of live tons of live streams here we we were at on site together to manufacture over here on the left. And so you know, a great way, one of our tag lines are running running jokes is like, hey, how do we stop being the best kept secret? I don’t know if anybody wants to raise their hand is everybody anybody out there claim themselves as the best kept secret. And so the goal is, you know, kind of that tagline. Closed mouths don’t get fed, right? And so what we want to do is help you guys stop being the best kept secret. So Holly, let’s dive right in. Let’s get into the meat. How were the talk about today’s agenda? What are we going to be talking about?

Holly McCully Jobe  08:51

Yeah, so generally, I would say that there are four main options of doing your marketing. And that would be keeping it in house, having a partnership with somebody for coaching or training, having a partnership with somebody for delivery and a hybrid of all the above. So we’re going to talk about all of those different options, some of the core considerations that go into that, as well as some warning, red flag type of things with partnerships as well as where to start. If you’re like, I’m not quite sure where I fit. I’m not sure where my starting line is we’ll talk about the best way to audit that. And then also, towards the end, Curt and I are going to give a little bit of a sneak peek into what those relationships in our opinion should look like if you’re working with a partner the types of things that are being accomplished the ways that we work together because sometimes if you’ve never worked with an agency or worked with a partner, it’s unclear what that even means or what that gets you or what that looks like. So we want to aim at demystifying that a little bit as well.

Curt Anderson  09:52

Perfect. All right, lots of juicy meat on the bone there Right. Recovering today, Holly so let’s dive in guys. And so what we’re going to be talking about it As you know, again, we’ve got a few friends that just joined us here. So Paul, happy Thursday to you, Kevin just joined. I just let in. Well said I just let it hey, my buddy Alan is here today. So Alan, happy Thursday, happy Friday, Eve. Patricia, I believe you’re with another MEP out of state. So thank you for joining us today, guys. So again, if you’re just joining us, let us know where you’re coming from Savannah dropped a note in there. Thank you, Savannah. She’s got her LinkedIn, Kevin is with secure ra manufacturer of chemical storage buildings and cabinets. So again, guys great opportunity to connect and engage. Ironically, Holly, we did a webinar about a year ago, and a couple of manufacturers came on. And I found out that they actually connected and started networking and started doing business together. So again, oh, cool. Yeah, it’s a great opportunity to connect with each other, what we’re gonna do is we’re going to dive into, you know, if you’re a solo marketer, if you’re the owner of the company, and you’re like, you know, hey, we’ve we’ve got to stop being the best kept secret, we want to explore some different strategies, but man, we’re not looking to break the bank. Holly, let’s dive in. Let’s share with folks what are some options that they have?

Holly McCully Jobe  11:02

Yeah, absolutely. So like we talked about earlier, these are kind of the four main choices and the way that I’m differentiating these here in house marketing being one or more people from your team, operating exclusively internally on all marketing activities. So that could be digital print, trade, show, radio, whatever type of marketing, you’re keeping that all in house, and not working with any external partners. And then we have agency coaching, which would be your in house marketing team is accomplishing all of the activities with support and strategy from an outside partner. So they might be helping you with how to write valuable content in a way that is SEO friendly, helping coach your team on areas that they might not be experts in, so that they can make sure that they’re getting the most impact out of their actions. Full agency delivery, which would be an outside partner is strategizing and delivering all aspects of your marketing, with support from your team for knowledge transfer. So of course, if you’re working with an outside partner, they’re going to need a little bit of help from you just in knowing the ins and outs of your business. So that would be what we would consider like a full agency delivery, and then a hybrid option. So your internal team is working with an outside partner for coaching or training and maybe some delivery while also delivering some aspects of the strategy as well. So those are kind of the four areas that people tend to look to when they’re like, Okay, we have marketing, we either like or don’t like what’s happening, we want to pursue other options. Generally, these are the four categories that someone would be considering.

Curt Anderson  12:29

Oh, perfect. All right, let’s take it to the next step. All right. So let’s go here. And you’ve got like little acronyms here for each of these little and so they might be memorable for everybody. And so let’s let’s dive into what you’ve got going on here.

Holly McCully Jobe  12:42

Yeah, so for in house marketing, that would be DIY. So you’re doing it yourself. You are completely learning, seeking out resources, investing in tools, and just totally going gangbusters on your own marketing. And then for coaching, in the end for coaching, you have doing it with you. So you’re partnering with somebody to help you along the way, but you are not completely handing over the keys that would also fall in the hybrid approach, you would be working together on something and then do it for you. So that would be fully to see delivery. And the reason why Kurt, you love these acronyms so much I love these acronyms so much is because I think it gives a clearer picture and evokes that kind of response on whether you want support, you don’t want support, or just how you feel about your marketing. Do you want to be doing it with someone? Do you want it to be done for you? Or do you want to do it by yourself? And that’s essentially where these boil down. Yeah,

Curt Anderson  13:36

I love that. And we’re gonna dive in a little deeper, we’re gonna dig into each one. So again, guys, you know, for taking notes at home. Let’s think about the DIY that do it yourself. Okay. And boy, it’s the way marketing is changing on a daily basis. And we’re gonna dig into that deeper, it gets daunting, right? And that’s where it’s nice with what Holly’s describing with the coaching or in hybrid? Do it with you, you know, can you get that trusted advisor like the folks here at the Purdue MEP again, if you’re coming to us from another state, we have a friend here from the Florida MEP MEPs are just a great, incredible resource for all manufacturers throughout the our wonderful country. And so then the last option is like hey, you know what, we just can’t do it on our own. We need to hire a digital marketing firm. But what the goal is like with Purdue and like these webinars that we put on these workshops, we call them jam sessions, how we want to educate you, so at least you’re a much more educated consumer, going into those agencies. Let’s go we got one more slide here. Holly, what are we talking about here? Yeah,

Holly McCully Jobe  14:34

and I really, something I’d like to put forth in this session is the idea that these solutions are not fixed and are not permanent. So you might be DIY in right now. And you might reach out to someone for support through coaching and want to work with somebody for a set amount of time on something specific and then you want to do it yourself again, or maybe you have super aggressive growth goals and you want to invest in an agency really doing all lot of that for you, and that might not be permanent. So the really important thing, as we move forth and talk about all of this is, this should evolve. It’s extremely agile isn’t either or it’s, and it’s how all of these things work together and then talking through some of the considerations that might determine whether you fall into one bucket or another or when it might be time to switch buckets. But there certainly is no one silver bullet, there is no one solution that works for everybody. The best companies are doing some type of assessments and evaluations and reporting to figure out which bucket they need to be in for any given time slot. And they should always be doing those assessments to figure out where further support is or isn’t needed, where they can grow their own skills, or if they’re just killing it on their own. So I just really want to say there is no one right way, if anyone’s telling you, you have to work with an agency to be successful. They’re lying, if anyone is saying you should never work with an agency, because they’re not they can’t be trusted, or they’re trying to pull a fast one on you. That also isn’t a whole truth. So we’re gonna kind of untangle all of that today,

Curt Anderson  15:59

we’re gonna demystify a bunch. So let’s dive in, what are some main considerations for folks to consider?

Holly McCully Jobe  16:06

Yep, so these are the ones that I would say are the things that are probably on your mind when you’re considering your marketing, your investment, that kind of thing. So capacity, that’s how much time and energy you have to dedicate to your marketing activities, your growth needs. So how aggressively your goals are? Do you need to double revenue in a year, that’s a pretty aggressive growth need, right? essential skill sets, so do the people on your team and the people that you’re partnering with have the comprehensive knowledge and understanding that they need to in the core areas that will make you successful, like Kurt mentioned, something that we love and hate about Google is their constant algorithm changing and updates, also starting to develop a love hate relationship with AI for the same reasons, so making sure that you know, all of the essential skills and competencies are covered essential tools. So again, thanks to Google, we don’t get a beautiful manual that tells us exactly what to do as it pertains to digital marketing. So it’s really important that we have these, you know, third party tools that help us interpret things like keyword rank, all of that fun, slash boring SEO stuff. You want to make sure you’re able to invest in and have access to the tools that are necessary to be successful. And then of course, budget. And like I mentioned before, all of these are subject to change, which can make these considerations a little bit more complicated. I also just have to know Kurt, do you watch shits Creek?

Curt Anderson  17:32

Well, funny story. I’m familiar with it. My wife and my wife and I’ve watched a couple episodes. So I’m familiar with the show. So yes,

Holly McCully Jobe  17:39

okay. I was hoping I’d have at least if no one else in the audience is a fan. At least I’ve got you.

Curt Anderson  17:46

drop a note in the chat box. If you’re a fan of the show, just just a piece Holly, but Hollywood, let’s go there.

Holly McCully Jobe  17:53

Let’s do it. Drop your favorite character, maybe your favorite moments, something in the chat that we can all laugh about. This up a little.

Curt Anderson  18:01

everybody that watches that show just absolutely loves it. So let’s dive in. We’re gonna break down each bucket guy. So again, if you’re the entrepreneur, you’re the owner of the company, President CEO, and you’re just like, You know what, we need to do something, you know, and it’s not always just customers, and maybe you’re attracting a new team, maybe a new branding, or you know, whatever your situation might be. So we’re what we’re going to dive into. And we had some friends that joined us, just join us a daddy’s here today. So guys, if you Hey, Julie Warner says she loves it. So that is cool. Alexis is awesome. So, guys, if you if you’re just joining us, we’re here at the Purdue MEP. I’ve got my dear friend, my bestie Holly giovane and just marketing expert, we’re gonna be diving in some fun stuff here. drop a note in the chat box. Let us know who you are, where you’re coming from your LinkedIn great opportunity to connect with each other. We’re talking about DIY, okay, I’m going to try to do it myself. But boy, there’s a lot of moving parts. I need to be a LinkedIn expert, video expert, AI expert, SEO Google logarithms are changing like everything’s, it’s hard to be a jack of all trades, master of none. Is that how it goes? Holly? Yeah, well, let’s go through some of the essential key points here. Absolutely.

Holly McCully Jobe  19:08

So the first one being capacity. So of course, if you’re doing all of your marketing yourself that inherently takes the most time and capacity from your team. This isn’t necessarily a bad thing. If you have enough people to accomplish all of the tasks needed, then certainly that’s okay that your marketing team is spending their time and energy doing marketing, where I tend to find capacity with companies who are doing it themselves is their marketing person ends up also being a salesperson and ends up maybe dabbling a little bit in HR and all of a sudden they’re also designing the badges that you know someone is wearing while they tour from the high school like all of these different areas where marketers are pulled into so with capacity, I would say if you are really engaging in DIY marketing efforts for 2024 The really important thing as a marketer is to advocate for yourself and Your time for the activities that have the most impact. So really protecting your time and saying, Hey, we’re going to need somebody else to, you know, tackle these things that are not necessarily marketing related, because it’s really important that if we want to see these results, I dig in my heels here. So that’s just a note on capacity growth needs. So depending on the team size, capacity can be a limiter. And to your growth, if you have a lot of things that need done, and maybe you are a solo marketer, you might not be able to produce resources at the rate that is needed to see some results. essential skill sets, again, if not all key skills and best practices are understood that can hinder growth. But what’s really important here that I want to hit on is that what your internal marketing team has, that a third party never could, is the in depth knowledge of your product, your business, there are certainly ways were in a good partnership, that knowledge can be fostered and can grow among both teams. So it feels like your partner is an extension of your team. But inherently starting out your team is the best asset that you have to talk about your brand to talk about your guidelines and your standards and to adhere to that. So I don’t want this to read as a poopoo. You know, you might not have an SEO expert on your team. But what you most certainly have is a product and services expert. And that is above all else. Again, essential tools, we talked about that a little bit. So making sure that as the internal marketer, you’re able to invest, you have the appropriate budget to invest in the tools that are needed, or aware of the tools that are needed, and that kind of thing. And then sometimes, from a budget perspective, keeping it in house can be the most cost effective. But again, it depends, it’s important to think about sometimes the true cost. And if you are paying, you know one person, a salary to do marketing, but they can only really be an expert in one area, sometimes it makes sense to you know, either reallocate that person salary to an external team, or add a little bit of budget to it so that you’re able to get the help of experts in multiple areas. So that’s kind of some things to keep in mind when it comes to DIY, or anything there any questions from anybody that comes up? So we’re speaking super broadly, right? Because there’s so many different things that go into it. So if you have any questions, or want me to unpack any of these further, please just pop it in the chat. And we can we can make this super collaborative. Yeah,

Curt Anderson  22:25

we welcome is perfect. If you don’t want, how you know how sensitive I am, it hurts my feelings. If there are questions. I’m just kidding, Diane, you know, I’m just kidding. So but if you guys have questions, we would love to get those addressed. And I think a couple of great things to think about from a DIY standpoint, if you’re that solo marketer, or a small company, or whatever it might be, you know, it is difficult keeping up with all these changes. I was just at the industrial marketing conference two weeks ago, and I walked out of there just like really stunned of like, how much I don’t know, you know, so it’s, it’s a lot to cover. So maybe like exploit your strengths, your superpowers, great cliche these days, and then align with folks, you know, come to these webinars at Purdue, or, you know, other other places that you can get this information, you know, outsource, you know, if you have like a little task, outsource those, let’s keep the party rolling, that we just covered the DI why I want to dive into the d w why I love this portion that you’re going to cover how they do it with you. What on earth does do it with you mean? Yeah,

Holly McCully Jobe  23:25

so actually, when I was putting together this presentation and outlining it initially, in the abstract, I had called this agency coaching. But I think this could actually be a category that’s even wider than that. And just coaching and training in general, because there may be training opportunities that don’t necessarily mean partnering with a marketing agency that can still help your marketing goals. So like Kurt said, maybe that’s attending a conference, maybe that’s partnering with your local MEP and making sure that they’re getting resources in your hands, whatever that looks like. The path isn’t necessarily always an agency, though that would probably be one of the more common ones that people might consider. So of course, with coaching, it requires less of your internal teams time, kind of. So if your team is being coached on how to do something, of course, they’re still going to have to take the time to learn and then also to do the thing where it does help save time is you’re not necessarily hunting and pecking to find all of the knowledge that might be needed to learn about something. So when Google has a new algorithm update, you don’t have to scour 50 bajillion resources, you’re on Reddit with the SEO is trying to figure out exactly what’s happening. If you have a dedicated coach or trainer who can help you they can synthesize all of that for you and teach you how to do it. So that’s really where a lot of the time saving comes in with coaching, the growth need. So where coaching and training can help with your growth is by holding your team accountable, and making sure that they’re focused on the most effective tactics. So what we talked about earlier, sometimes when it’s DIY, if you’re a solo marketer, it’s it’s very difficult to advocate for your own time spent doing things that have high impact. So if you have a coach there who’s you know, developing a report card helping you stay accountable, you know that you’re really focusing that time on what’s needed for that growth. In terms of essential skill sets, if you’re working with a coach or a trainer, you can cover those skills gaps that your team might not have inherently so kind of that Teach a man to fish philosophy, essential tools. So the in house team will need to advocate for the budget and resources needed again. But rather than potentially being bamboozled or falling into some tools that are a little bit spammy, and not quite worth the price tag, working with a coach or a trainer, they’ll be able to tell you what tools they work with that are actually worth it, as well as free tools. And then budget, this can offer a really nice medium ground between, you know, full agency delivery, and just doing it by yourself, because you’re helping arm your internal team with the strengths of that partner. And that just you know, helps make everything a little bit more effective.

Curt Anderson  26:01

Well, I love it. So again, guys, so we just covered we covered do do it with you that was DWI. Previously was do it your DIY, do it yourself. Let’s dive into if you are considering hiring an agency, maybe you’re getting into E commerce, maybe you’re looking for SEO, maybe you’re getting into video, whatever that area area might be. Holly, let’s dive in. What are some considerations, folks? What are some really important points that folks should be you know, when they go when they’re gonna align with them with a firm? And that’s it’s a partnership, there’s a lot of trust that needs to take place. Let’s dive into what are some concerns considerations here?

Holly McCully Jobe  26:38

Yeah, so from a capacity perspective, it does still require time from your team. But you know that it’s organized and focused helping the experts get the knowledge that they need to talk appropriately for your company. So generally just using us, for example, because I know us best. The way that we work with our clients is our points of contact, help get notes from engineers help get the resources that our content writers need to really become subject matter experts, as well as review some of the materials. Since when we first started out with a client, we might not be an expert in powdered metal or spectroscopy or whatever, really in depth process. So it still does require time from your team. But they’re not actually spending the time sitting down doing the thing. They’re just reviewing and helping. And that time tends to diminish. Over time, as the agency becomes more of an expert in what you do speak your language a little bit more, you have to put in less time helping them learn your subject matter because they’re becoming strengths all on their own. We were speaking with Weber now who Kerr talked about earlier, the last time we were on site. And our context there. Lila mentioned how funny it is that sometimes the content writers surprise her with things about the subject matter that she just hadn’t thought of before just through research and things, um, growth needs. So generally working with an agency is the fastest path to growth goals, because an agency will have multiple specialists in multiple different categories that can help move all of the needles necessary without having their time fragmented over a couple of different places. So of course, if you’re a one person or a two person, internal team, there’s a limiter there on how fast you can grow based on how fast you can produce with an agency, you’re investing in their time to do all of that as fast as possible. Your essential skill sets are covered, your tools are covered completely, and you don’t have to do an additional investing there. And as well as budget, working with an agency can be the most costly, but again, that kind of defects on or depends on how much capacity you need to meet your growth goals, as well as depends on how you want to look at that. So another thing I like to think about when it comes to cost is the idea of tech debt. But I like to apply that to marketing as well. When marketers go in and just hit the ground running do a lot try and produce stuff, but they don’t necessarily have an expert eye on it, and they mess things up then maybe when they do bring in a partner or when they audit efforts down the line you now have to spend that extra time walking back what you’ve done, because it doesn’t meet that best practices. So it’s also important to know that no matter which one of these paths you’re taking, you’re confident that you’re setting a super strong foundation so that you’re not starting already behind the ball. So that’s something that is important to consider from a budget perspective as well.

Curt Anderson  29:24

Well excellent. Okay lots of so again DIY do it yourself do it with you. We just covered do it for you. So again, guys, think about you know, partnering with an agency they become part of the family right Hey, speaking of family that I see Leah Leah you there I see Paul. Paul look like he was in the car now. I ordered a pizza for everybody. Could you see if Paul could pick that up for us? Getting should not have his video on in the car. I’m just tea. So hey, Paul from out there. Grab a pizza for us, would you because everybody’s getting little hunger. I’m just teasing. So Happy Thursday, Delia. Alright, let’s dive in. Let’s keep the party going. Olin hybrid Holly, we’re doing a do it yourself, do it with you. We just covered do it for you, we’re really going to partner align with that firm. What is a hybrid? Do It With You look like?

Holly McCully Jobe  30:11

Yeah. So hybrid do it with you is you know what your team is really good at what they’re excelling at maybe your in house team, it makes the most sense for them to hang on to social media, because they’re able to get images right from the floor, they’re able to post those quickly, it just doesn’t make sense to outsource that to an agency in your specific case. But you know that your team is not the strongest in content writing or in graphic design. So you want somebody to help you just execute those things all of the time. But you also want to learn how to make your team stronger. In for example, maybe website design, you want to be able to edit your website yourself. So you want to work with a coach to strengthen those areas in certain places. So this one is incredibly variable. And having a hybrid option is the most agile of all of the above, because you’re able to keep things in house that make the most sense for your team, outsource things that just don’t make sense to even grow your team skill sets and then grow your team. Where makes sense. So the reason why I wanted to include this here and wanted to touch on it is, like I mentioned earlier, don’t let anybody tell you that one way is the way to do it. And the only way to be successful, since we went through all of those different considerations. If you’re looking at these and you’re like none of these quite feel right to me, or I can’t really see our company doing it all 100% of the way, there’s definitely a world where you can piece together what feels best for you and really make a custom marketing program that is inherent to who you are and feels true to your values and executing what’s reasonable. So the number one consideration, though, is trust. So I said to Kurt, one of the things I really wanted to hold time for in our session here today was to talk about the things that I have seen, that was so dramatic the things that I’ve seen, but the things that we’ve encountered in working with our manufacturing partners, from other agencies and things like that, that just are a little shady. So if you’re considering coaching or agencies or things like that, there’s just a couple of things to be aware of. So the first one is, you should always know where your money is going. It should be very clear what you’re investing in what they are doing and what the output is. This should be reported to you in frequent reports at times that are agreed on whether that’s quarterly, monthly, bi weekly, whatever that looks like. And the people running your marketing should be able to tell you, here’s what happened, the good, the bad, the ugly, here’s what we’re going to do about it. Here’s how we’re going to make strategic shifts, there should never be any confusion into like, Yeah, our agency does SEO, but I don’t really know what they do. And whenever I hear that, I’m just like, oh my gosh, like, no. So just make sure that when you’re partnering with somebody, it should feel like they have the trust of an internal team member just because they’re not sitting in the cubicle next to you. It should still feel like you trust them with your business’s money and results. Kurt, do you have any horror stories or things? Yeah.

Curt Anderson  33:11

You know what, and it goes, you know, like, hey, though, my mom thinks I’m for everybody. I’m not, you know, and I’m sure like, you know, maybe I’ve worked with folks for like, you know, Hey, Curtis didn’t take me down the right path. My intentions are always sincere. So I don’t know, it was if anybody you know, I had I had a client a couple years ago came through an MVP. And, and it was they were spending $50,000 a year on Pay Per Click ads. And when we did an audit of their keywords, there was not one key word that was relevant to their company $50,000 A year and select for our MVP friends, you know, you’re always striving for impact, like that was impact. We helped them get that out of the out of that contract. So, Holly, let’s keep the party rolling. But guys, if you’re taking notes at home takeaway, okay, what Holly just said is so, man, if you have one golden nugget, that was it right there. If it doesn’t make sense, s e n s e to you, I encourage you like it probably doesn’t make sense. CNTs right. I love that line right there. That doesn’t make sense to you. It probably doesn’t make sense. Try to understand and like, you know, whoever you’re working with, let them explain it to you like, hey, explain it to me. I kid around. I’m like, don’t explain it to me, like I’m five year old explained it to me like I’m a 55 year old. Right. So we’ve got a lot more to cover, Holly. So we’ve got to keep cooking. Where are some? What are some considerations recommendations for starting this party? And I think Donnie had a great question. Where would you get the most bang for your buck? So Danny, thank you for the question. I thought maybe we would tie that in with this slide here.

Holly McCully Jobe  34:36

Yeah, absolutely. So if you are a DIY er and you’re like, Holly, this is great. Maybe I’d like to ladder up to agency partnerships down the line, but either I know we don’t have the budget. I know who I’m working with. As opposed to that we’ve been burned in the past. We’re still a little sensitive. The first thing that I would say is start by seeking resources. So there’s a ton of virtual courses out there. HubSpot has really really really, really awesome a free account. Atomy that teaches you all of the ins and outs of what you need. SEMrush has some tutorials, Google themselves has different tutorials and things. So the first thing to do, I would say, if you’re attending this and you’re like, God, I’m fired up about my marketing, but I don’t know that I’m necessarily in a position to make change. The first place to start is just with education. And with learning. What is next this i This is going to sound like a shameless plug for my book, and I guess it kind of is, but I would recommend, like I swear to God, I put my heart and soul into that in terms of exactly how to do inbound marketing step by step, just like how we train our team, that might be a really good place to start in terms of just reading through that seeing maybe areas where you can grow. And then my next recommendation would be if you’re like, Okay, I’ve been doing it myself. I’ve explored all these resources. I don’t really think there’s much else I can do. exploring some of the Do It With You options. And me keys have great options. Kurt, would you mind speaking a little bit to some of the SEO boost? Things that you do with manufacturers?

Curt Anderson  36:00

Yeah, you know, what is my I’ve got a couple examples that will dive in real quick. And so how about if are you qualified, move forward? Let’s move forward here. Okay. So what are we talking about? Here? You’ve got a little quiz. Yeah,

Holly McCully Jobe  36:12

so also, Donnie, who’s with us today, developed a quiz. It’s just protocol at.com/coaching. It lives on our coaching page. But it is a quiz for anybody to assess where their starting mark is for marketing. So it will help you determine your areas of focus. So if you are a DIY, there’s some questions in there that’ll help you determine if you’re producing enough if you’re producing the right kind of things and where to go next. And that’s just a good place to start channel, channeling what you want to do. And if you do want to work with a provider, that also will give you kind of a punch list of like, Hey, we’re a little weak in this area. Are you able to help coach my team on this? Or are you able to work with me to support our execution of this? So just like a good barometer for where you’re at currently with your marketing? Yeah,

Curt Anderson  36:59

I love that. So let’s Alright, let’s talk about a little collaboration. I see. I know Lisa chimed in, but I don’t I don’t see her I just see her ceiling. But so Lisa is the seals. So you know, as you mentioned, like that collaboration that do it with you. And so, guys, here’s another tagline that we love to preach and share with our manufacturers, is instead of out spending your competition on advertising, Pay Per Click ads, marketing firms, all these other things, what we really love to encourage what we preach, and what we try to practice is how do you out teach the competition? How do you teach the competition and that’s exactly what you guys do at your firm Holly at protocol ad. And that’s what we’re doing here at Purdue or any of the MVPs they’re all day, you know, many of the MEPs are parked at a university, a college their academic based. And so what we’re trying to do is how do we help educate those manufacturers out there, and then in the same regard, take that as a marketing strategy. Instead of being like salesy. Being an educator, you know, not everybody knows how to bend metal or make a circuit board or 3d print or plastic injection molding or whatever service that you provide. So boy, like make that person feel like they’re the smartest person in the room. By providing that information. We, through the Purdue MEP, we had a great program with a company called Steel City Steel’s leases here somewhere. And so what all sudden they started, we had a really great program for them, kind of taught them how to fish as you’d like to say, Holly. And so now like they’re cranking out all sorts of blog posts and great juicy topics that it’s going to resonate with, either that that engineer or somebody procurement or that purchaser. Here’s another example. Speaking of lunch, I don’t know I think Lea, I don’t know if Paul is going to pick up that pizza or not. But here’s a company and great State of Indiana they do Teresa. And so if you guys are a little hungry, you might want to turn away because we got three so here, but this is a company, one of the oldest companies that are Mexican owned, founded in 1925. In what we love to do is we encourage our manufacturers put out that learning center, you know, like maybe you call it your blogs, maybe resources we’d like to use that line Learning Center because what we’re doing is we’re trying to teach and educate those ideal clients. And so what we did this a gentleman this is through the Purdue MEP. This is the proud owner Edward became a good buddy of ours in what we did is we just interviewed Edward you know the reality of adverts sitting down like knocking down a blog post that he’s a president of a busy company. He is there’s no way on God’s green earth that he’s gonna sit down write a blog post, but what we were able to do is like hey, we could interview him he’s a subject matter expert we grab that interview and we create wonderful content through video through blogging and also now social posts so Holly that’s like a great example of like how that dude that hybrid do it with you can work let’s keep it rolling here. What what Yeah, Curt is going on with this slide.

Holly McCully Jobe  39:48

I did this made me laugh. So I had to include this gift here. But um, so I’m going to show some examples of what strategy driven digital marketing does and my huge caveat here is that these are examples from clients that we work with either for hybrid coaching for code, true coaching for delivery. But the number one thing to remember is that dedicating time to your marketing is what yielded these results. It’s not P ad, it’s not having an agency. It’s having the time, the resources, the tools, and the capacity to dedicate to doing these types of things, is when we see results like this. So the point of me showing this to you is so you know, get fired up about your marketing and 2024, whether that’s seeking more resources for yourself partnering with somebody having somebody do it for you. These are the type of results I want to see every manufacturer have and how they get there is dedication, to excelling in digital marketing. And like Kurt said, that’s through content and through I’m going to stop now because I could talk about, you know, the ins and outs of inbound marketing literally all day long. But so these are examples from clients of ours who, you know, are writing blogs or doing that educational content. And they’re seeing, you know, a 300% lead growth, the slide earlier showed over 1,000% growth in website traffic. So again, this is not because of us, per se, but because of dedication and our clients choosing to invest in us which yielded these results. But that’s the path that worked best for them. So it’s important to find the path that works best for you. So that your charts look like this. If your charts don’t look like this, it’s time to audit and assess and see how to tweak your marketing and the way that you’re practicing it just to make sure that it looks good. So Kurt, I think we can sneak on to

Curt Anderson  41:37

him, I want to recap a couple of things that you covered right there. You know, you’re talking about that word trust, right? It’s trust with the, with the direction, it’s trust with a commitment, right? It’s trust, Google is now trusting you. So you have to be putting out good quality content to see a chart that looks like this, in my favorite word that you mentioned was consistency, right? It’s just getting out there and just being consistent. It’s like going to the gym or, you know, whatever it might be. So let’s keep the party rolling. What are we looking at here on this slide?

Holly McCully Jobe  42:09

I see. We just got a question. Just super quickly, Curt from Diane. And I believe it was I saw it flashed really quickly. That said, what were the four categories. So capacity, growth need essential skill sets, essential tools, budget, and then the big one, which is trust. And I know these are kind of wordy, but I wanted, um, Kurt will make sure that you guys get these slides if you want them at the end. And then you’ll have all of this here to compare to put in a little chart for yourself. So those are the five main ones. And then of course, the sixth one being trust. So sorry, didn’t mean to derail us just wanted to make sure that

Curt Anderson  42:43

was no, great. Diane, thank you. That was That was perfect. And Julie, what we’ll do is Julie will be sending out an email from Purdue should be sending out an email, we’ll have the replay for you guys. Probably, if it doesn’t go out tomorrow, probably Monday, I don’t know I’m putting pressure on Julie. And we’ve got to get our team to get the recording and everything. So alright, let’s cover this slide here.

Holly McCully Jobe  43:04

And then these are just examples of impact of dedicated digital marketing activities on your actual pipeline. So having, you know, millions of dollars come in that you can attribute to digital sources. And the reason why I share this again, is because if you’re contributing your own capacity or investing in the capacity of a partner, you should be seeing tangible results from that it shouldn’t just be a, I think it’s working, you should be able to see charts like this, you should be able to see the results like this. And that’s why I show it to you to show you it’s possible. And it doesn’t matter where you’re investing. But if you are investing, you want to make sure that you’re seeing that ROI come in. And the bottom one is just from paid ads.

Curt Anderson  43:44

That okay, I’m Holly, what’s that number, say? 13? million?

Holly McCully Jobe  43:49

Yeah, yep. 13 million. That’s organic. So Curt, what you were talking about earlier with the learning center. Again, I know we’re not here today to talk about Inbound Marketing and best practices. And there’s tons of resources and stuff. But I just really want to hit on that because those are from organic search, which means that somebody put in a term that was related to what our client does. So maybe it is like best stainless steel for marine applications or something like that. And our client came up first, someone landed there and became a client because of an organic resource that comes from trusted content from a learning center, like hurt talked about from SEO, all of that kind of stuff. So that’s really important. And that’s what I mean to making sure that your internal team is empowered to protect that time to produce resources like that, because that is really where the results are, especially for manufacturers.

Curt Anderson  44:37

I love it. So alright, let’s dive into this company here.

Holly McCully Jobe  44:40

This is the last thing I wanted to talk about. And I just wanted to show an example of a partnership and what we believe kind of, you know, a healthy partnership can look like the types of activities we do again, because if you’ve never worked with an agency, it’s kind of like well, what does an agency actually do? What does a partnership actually look like? So their website is linked in here for or if anyone wants to explore and just kind of see what a website of someone who’s been doing inbound marketing looks like. So they’ve got the resources, that kind of thing. And then the next slide Kirk, if you don’t mind, is just like a peek inside of what a typical month might look like for them to see success. So that’s new blog, resource production, old blog, re optimization, social media sharing, email marketing, automation content, like premium content, work, ad design, tradeshow support, videography, comprehensive reporting paid ads. And I threw this in here, because I think this is a really important example of how you if you’re partnering with somebody, they should feel like an extension of your internal team. LeBron app came to us a couple years ago, and our graphic designer may have a has a great relationship with them. And they said, Hey, we’re sponsoring a hockey team. And we need to design jerseys with a logo, like I know, it’s not really what you guys do. But can you do that for us? And we were like, that sounds like so much fun. Absolutely. So you should have the confidence and the trust in the relationship with whoever you’re working with, with your partner to feel like you can ask those types of questions and do those kinds of things. Because at the end of the day, they are a member of your team. And that’s how it should always feel.

Curt Anderson  46:10

Another great takeaway, you should be able to ask, can you make the hockey jersey right, that’s a great tip. There’s, there’s a lot here on the list, I would I would I love to do is like, especially for our solo marketers. We’re like, you know, it’s like, Oh, my goodness, I’ve got you know, I’ve got to do the eat, I’ve got to do all the things right, I got to do the email, I got to do the LinkedIn, I’ve got to do this. I got to, you know, how I’d love to share with folks out there again, you know, like, how do we reduce the overwhelm? And like, you’ll pick those one or two things that you know that you’re great at that you know, that needle that you know that your ideal clients are hanging out at? Holly any suggestions that you have for folks of like, you know, again, I think Donnie had a great question. You had a slide earlier about like getting started, you know, we’re not here, rubber naps started slow and steady. And now they’ve just grown and blossomed. What would be a great takeaway for folks like, where would you really want to get started?

Holly McCully Jobe  46:59

Yep. So if I was a manufacturing company looking to get started with marketing, and I was at absolute square one, what I would do first is to go to my sales team. And I would ask them, What are the questions that you get repeatedly in the sales process that you are answering for people? This is important for a couple of reasons. The first one being if prospects that are in the sales process are asking it, that’s what people on Google are typing in, in searching, you can forget about keywords, you know, don’t tell my SEO team members that I just said that, but I mean it because the number one thing Google cares about is meeting intention in need. So if you are answering questions and producing content, start with the sales team, see what those questions are and produce educational content around that. From there, you have this treasure trove of resources. And now that’s your basis for the rest of your campaigns. You’re sharing links to those resources via email, you’re sharing them via social media, you’re doing a webinar about that topic, maybe that like the core of the content, not only is it beginning to work in search and get you that you know, millions and millions of dollars of results Sunday, but it’s also going to give you those resources to share with the sales team so that they can share with prospects and potentially improve close rate, as well as again, that way, you don’t have to just sit there in front of a screen and be like, What am I going to post on LinkedIn today, you have a helpful resource that you can pull excerpts from pull a chart from. So really starting there. And that is without any tools, you need to have to have a website, but without any additional tools. That is a strong place to start. And I promise it’ll help. Of course, you can get into all the fine tuned nests of how to optimize that and see success faster with SEO and things like that. But I promise that just doing that alone will get you further along.

Curt Anderson  48:43

Yeah, great advice. Love it. And I hopefully I’m pronouncing this correctly, merrily. So hey, we got a comment here. So guys, thank you for joining us today. We deeply appreciate it. We’re gonna start winding down. You know, big theme is trust, right? Content and trust. And we think about I don’t care what we’re selling like my, um, see my dear friend, Diane, at tack or friends at Purdue myself, Holly, you guys, you know, you’re manufacturing plastic parts, you’re manufacturing circuit boards, whatever you’re manufacturing, we’re really selling one thing one thing only. It’s trust, right? It’s do I trust you? Can you help me today? And what you want to do I have a little another touch. How have you seen the theme of like the taglines what we’d love to preach and teach to the manufacturers on top of like, hey, let’s I’ll teach the competition. How do you help that ideal buyer make a buying decision on a Friday night at midnight without having to wait for you to open up your doors on Monday morning, you know, 70% now of the buying decision, I might be higher is done online before somebody picks up the phone drops you an email, they are looking at you they’re checking you out, they’re stalking you, you know, if I’m, if I’m an engineer, I’m a buyer and like my jobs on the line, and I’m looking for a new supplier boy, what am I looking for trust, right? And the more that you can resonate that trust with this content strategy He is the more that you’re gonna you know, you’re just gonna hit those home runs. Holly, let’s take it home guys again. We’re gonna stick around for a few minutes. Please, please drop any questions that you have. We’d love to. Go ahead, Holly.

Holly McCully Jobe  50:10

I did see a question in the chat from Alan. I missed it earlier. So I’m sorry, Alan. The question is, is having multiple funnels open? Oh,

Curt Anderson  50:19

my buddy, Alan. Sorry, Alan. That’s my fault. Yep. Okay, so Alan’s dropped a question is having multiple funnels open? Is having multiple funnels open? Or a more focused approach better? Holly, what do you think of that?

Holly McCully Jobe  50:33

I’m gonna tackle this based on what I think this question means. But Alan, if I’m not interpreting it in the right lens, please just add some clarification in the chat. And I will try again, what I think this means is have it like, is it better to just have an agency do everything? Have yourself do everything? Or is it helpful to have multiple avenues open? Again, I think that’s what Allen’s asking so if so I would say it largely depends on what the impact is. So there is not one right way, it seems like it would be easier to just have, you know, let’s say an agency do absolutely everything for you. But there might be situations. Again, if you’re in an incredibly visual market, if you know that that’s really important to you. And it’s important that you have that high touch interaction on social media with really valuable visual content at an instant, it might make sense to have an internal marketing person capture all of that content and share it. So it really kind of depends on what works for you, and what impact you’re seeing. If you are going in one direction right now and putting all of your eggs in one basket. And it doesn’t feel like you’re seeing those charts that are going up into the right like I shared, it might be time to look into other channels where you could get support, depending on the budget capacity and growth needs. I hope that answered Alan, if not again, please let me know. And I’ll take another crack at it. Yeah.

Curt Anderson  51:52

And Alan, if you want, please feel free take yourself off mute. If you wanted to chime in or if you want it perfect. Can you that question? And we would love that. As we’re doing that. I just want to give a little shout out we we do webinars every month at Purdue here in Boise we’d love Oh, Alan, perfect answer late. Let’s give a little round Plaza Holly for the perfect. Thanks, Alan. I’m happy to help. But let’s do this. If you have any questions whatsoever, again, we’ve covered a lot right DIY to yourself for your solo marketers out there, boy, you know, I’m a solopreneur. So I my own solo marketer, it’s daunting, how you have a wonderful team of 17. And that’s a great thing is like, that’s why I lean so heavily on a firm like you because I can’t do it all. It’s just unrealistic. Not possible. You guys have such a wide, deep bench of other subject matter experts. And that’s if you’re a solo marketer out there, boy, I encourage you, you don’t need to be overwhelmed. You don’t need to feel like you’re tackling this alone, can connect with your local MEP, come to these workshops come to webinars get as much free information. But sometimes you need to take it to that next level. Hey, we’ve got another question. Great. What about outreach as an MEP to manufacturers? Is there anything in particular you feel works best for outreach? Boy? That’s a great question. I haven’t connect with your MVP. So I have merely we I think, and you’re I believe you’re with Florida make. So hey, we need to have a chat. So I just met I just started chatting with Fernando at Florida makes recently. But you know, for the MEPs. I’m going to I’m going to how I’m going to chime in and I’m dying to hear your answer. So I do a ton of work with different MEPs different states. And what’s my preach, I’ll teach the competition. We love doing these webinars like this. I do a live stream show dianyan on my livestream show. So I do a live stream show holla you’ve been a wonderful guest. And we do that twice a week. And so again, like just putting that information that information out what one thing that we do on our live stream show and this is for everybody here today. Okay. Live Stream, why I’m a manufacturer, why would I do a live stream? Man, we’re starting to have our some of our manufacturers, we’re starting to coach them on doing live streams, we actually have the Alaska MEP is now putting out a live stream on average, twice a month, every other week. I think they’re going live today maybe. And they’re doing two things. They bring on a subject matter expert one day of the month, they bring on one of their clients the second day of the month. And I’ll tell you on a live stream, it is a great way to get testimonials. What does a testimonial do? Social proof trust, right? All the above. So how do you how would you any thoughts that you have that you want to chime in?

Holly McCully Jobe  54:27

Yeah, and this may or may not be relevant. But then the phrase outreach hit me and so I think I took that very literally, but one of the things too, is looking into what we would call Account Based Marketing. So that is outreach to specific accounts or specific types of people. And that usually has a hybrid approach between traditional marketing methods, digital marketing methods, but again, at the core of that is resources. So maybe you’re identifying those accounts, those people that you really want to speak to and you’re developing templates That speaks directly to their pain points why they would want to work with an MEP and making sure that you’re hitting them with resources. So again, they’re HubSpot has a lot of really great resources, the protocol, any website has resources on ABM, or Account Based Marketing. Some of those best practices might be really helpful in this case. And like Curt said, that resource that offering it doesn’t just have to be a blog. It could be a webinar, it could be a live stream, but actually reaching them some of the tactics under that model might be helpful. Yeah,

Curt Anderson  55:28

I love that. And back to like, I had a couple examples that I showed earlier from clients that we had through the Purdue MEP. And so what we did here, and I think this ties in exactly with the answer, Marilee I hope I’m pronouncing that correctly, is, you know, your internal subject matter experts, right, like here at Purdue, I think Purdue has 4550 employees, the and so we interview we just as a matter of fact, we just interviewed our buddy arc Thomas, who was a great business advisor, Resource Manager at the Purdue MEP. We just interviewed him on our live show two weeks ago, three weeks ago. And I found out I’ve been buddies with him for years, I found out all sorts of amazing things about him that I didn’t know. So like, it made him that emotional connection. Even my friendship, even my respect and admiration for art just went even went deeper. Then he dug into like his expertise. Mary, Mary Ali, thank you for great Ali Ali. I love that’s a beautiful, beautiful name. And, you know, so take if you’re a manufacturer, get your internal experts, your engineers, like my friend, Edward here, okay, back here at Steel City seals, this is Mike, Mike’s been working at Steel City Steel’s I think for 2627 years or something like that. Doesn’t look like he’s been working there, that long, young looking guy, but he’s an expert in steel. And so what Lisa’s started doing is she interviews mike on all sorts of different topics. And now with the intention is how can we come up on Google? When that engineer that purchase person in purchasing when they have a question, now they can land on their website? And the answer is right there. So again, what’s it comes down to trust, right? So let’s start winding down. I want to give a shout out we have another amazing, incredible program coming up guys, if you want to grab your little foam there, snap that QR code, my dear friend, my partner in crime, Wesleyan and i She is a powerhouse speaker just like Holly, we’re going to be doing a fun jam session here at Purdue on March 21. I’m strongly encouraged and join us for that. And lastly, I encourage you invite you guys to connect with a Purdue MEP or like our friends from Florida MEP, whatever, whatever state that you’re in, connect with your MEP. And hey, why we’re hanging out here, guys. I first off, I want to thank you. I want to thank each and every one of you for taking time. I know how busy your schedules are. We’re competing for your time. We never take that for granted. So thank you. But hey, let’s give a big round of applause for Holly for absolutely crushing it today, Holly, man, you brought the heat I knew this was going to be no one’s gonna be that good. I’m going to stick around for a couple more minutes. I just want to be respectful of people need to pop off. So I wanted to give a big thank you. We wish you massive success. Holly, you want to give one more shout out you’ve got your book, protocol, AD, anything else that you want to give as we close things out? I

Holly McCully Jobe  58:10

just want to say good luck to everybody in your 2024 marketing. If you ever have any questions and just like want a quick response, please feel free to connect with me on LinkedIn. I’m happy to help anytime. Like I said it’s addicting watching manufacturing companies grow. So if I can help be a small small part of that for you just don’t hesitate to reach out to me. And thank you guys, everyone at the MEP and Curt for including me, this was a lot of fun.

Curt Anderson  58:33

You just gave me chills get you in before you guys wrap up just like each and every single one of you. You know, like, hey, you know, we go through our daily routine of life, you know, our lives, whatever. But each and every single one of you that are in manufacturing, man, I just get chills thinking about it. Like just you know, we’re the greatest country in the planet. And we’re you guys are making awesome parts here. You’re creating jobs. These are family, like it’s not just a job. It’s like you’re providing for a family. You know, like Little League dance lessons, high school graduation. It’s just it’s so admirable what everybody does here. So I salute you guys. I applaud you. And let’s give a round of applause for Julie at the Purdue MEP for throwing the party what a hoax that she did right. Thank you for hosting us again guys. We’ll stick around for I dropped I dropped my my LinkedIn Holly’s LinkedIn is early early in the chat. I have Holly’s book by her man, I encourage you to buy her book. We’d love for you to buy her book. Connect with us on LinkedIn if you have any questions, but we’ll stick around for a couple more minutes. Do that you want to close this out with now

Julie Warner  59:33

just thanks to you and Holly. This is great. I love it. Tons of new information for us and just all of the resources and different ways we can partner. And like you said the agility of it of how you can just switch back and forth to what you need and when you need it kind of thing. So I appreciate it so much. This was wonderful. Thank you guys.

Curt Anderson  59:50

Man. We always have a blast. So any last I don’t want to hold up everybody but any last questions before we before we close out. Diane, thank you for Join us. Thank you for your comments. Thank you, Lisa. Thank you for everybody that joined us. Thank you for our friends at the Florida MEP. How cool is that? Julie right we get our friends from even though they you know, they’re showing off their hot weather. You know, we’re

Holly McCully Jobe  1:00:12

rubbing our noses a little bit, but we started out by bragging about a little bit of sun.

Curt Anderson  1:00:19

Minerals, Florida had to show up. So Well, guys, thank you. We wish you an amazing rest of your day. Have a great week. We’ll get the recording out to you, Julia have that to you, if not tomorrow by Monday. And God bless everybody. Thank you. Thank you, Holly. That was awesome.

Holly McCully Jobe  1:00:34

Thank you. Thanks, everybody.

Julie Warner  1:00:36

Thank you. Bye, guys. See ya.