Tag Archive for: B2BeCommerce

Get on the Offensive to Escalate Your eCommerce Strategy

Today, we are going to discuss: “Get Offensive” to escalate your eCommerce strategy. 

Not the same type of offensive as your Uncle Charlie at a cookout. 

As well as the drunk co-worker at the annual Christmas office party (hopefully we’re not talking about you). 

Rather, this “Get Offensive” refers to you aggressively letting the world know you offer amazing products and solutions.

Remember, “This ain’t no party!” (My shout out to the Talking Heads). 

Our 3 prong approach to Scaling Your Proprietary Process with eCommerce includes:

  1. Make a great 1st Impression (aka Webpression)
  2. Dominate Search 
  3. Get Offensive

So this post addresses the 3rd step with the Scaling eCommerce Strategy at B2Btail: Get Offensive. 

Start connecting with companies that NEED your product who unfortunately at the moment simply do not know that you exist. 

We are eliminating the “Best Kept Secret Syndrome” as well as the “Job Shop Blues” with eCommerce. 

So, let’s tie everything together. 

You now have a website that makes an incredible Webpression (aka: a fantastic first impression). 

In addition, your team is also working diligently to Dominate Search. 

Well, the time has arrived to go on the offensive with these new tools. 

Keep in mind, an explosive offense hits home runs, makes plenty of baskets, puts the puck in the net, and scores lots of touchdowns.

Therefore, we need to do the same. 

Related Article: You Have Only One Chance to Make an Outstanding First Webpression

Get Offensive 

Get Offensive

Parlay your “Dominate Search” strategies to escalate your “Get Offensive” attack. 

With a narrowed focus for your business, eCommerce plays the perfect partner for you to go out and start seeking new customers. 

Above all, let’s think about any and every industry imaginable that needs your expertise and solutions. 

In particular, companies facing a serious void where your area of expertise perfectly fills the gap. 

On your quest to Scale Your Proprietary Process, landing on the radar on buyers of your products plays a critical role.

How?

Connecting, engaging as well as delivering value offers a winning hand to both parties. 

For example, a number of “Get Offensive” strategies include:

  • Send out product samples 
  • Share blog posts 
  • Email out a white paper that you created
  • Connect with buyers on LinkedIn 
  • Follow dream customers (aka “Soulmates”) on social media platforms 
  • In addition, engage with these dream clients social media posts 
  • Put out How to Videos of your products and proprietary processes 
  • Also share videos of your machinery and equipment 

As a result, the expert who commits themselves to solve problems builds trust as well as realizes huge dividends.  

Related Article: Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

Offensive Teammates 

Part of your Get Offensive approach includes analyzing companies ranking for your keywords. 

As you recall from our Dominate Search strategy, your keywords represent your proprietary processes and core capabilities. 

This is a fantastic opportunity to team up with these “competitors” and potentially turn them into customers. 

For example, when you conduct a search for your products, do any online companies or brick and mortar companies appear? 

Partnering with online retailers supports your cause on both fronts of our Dominate Search strategy as well as Get Offensive. 

These particular companies certainly play their part with Dominating Search.

As you go on the offensive by partnering with these companies, your business tremendously benefits by possessing real estate on Google search results as well as on these websites. 

The goal is when a buyer conducts a search for your product, they find your product regardless of which website they land on. 

This strategy supports the opportunity to Dominate Search simply by listing products on as many valuable partner sites as possible. 

Below includes a number of companies that are prime targets to team up with on your quest to Get Offensive and also Dominate Search. 

Online Marketplaces (the 800 LB Gorillas) 

First, let’s Get Offensive with the 800 LB eCommerce Gorillas:

These companies need no introduction, yet offer incredible opportunities for your business. 

Placing your products on these online marketplaces brings instant credibility as well as millions of shoppers. 

In addition, these companies potentially already bid on your keywords which provides you with another avenue for customers to find you quickly.  

Auto Retailers 

In the case that you manufacture parts or components for the auto industry, plenty of amazing options exist for you to pursue. 

Below includes a list of national auto parts retailers: 

Also, start exploring all of the thousands of car dealerships, auto repair shops, and mechanics who would greatly benefit by connecting with you. 

Electronics Suppliers 

Manufacturers of electrical parts, products or components also participate in a vast market that includes a host of companies to partner with on your Get Offensive quest. 

Prominent players in electronics include: 

Industrial Suppliers 

Do you manufacture industrial parts? 

Hopefully, you’re licking your chops at the enormous number of industrial suppliers that offer great potential as well. 

Of course, the 800 LB Gorillas here include Home Depot and Lowe’s. 

However, PLENTY of other options play on this field. 

Ocean of Opportunity 

This list simply represents just a tiny sampling of the wealth of opportunities available to you.

Most likely, your mind is swirling with ideas, industries as well as potential customers that need your solutions, NOW. 

There is truly a huge ocean completely full of options waiting for you. 

However, fish typically fail to jump out of the water on the hook or right into the net. 

It takes effort. Tremendous effort. 

Yet, it is up to you to throw the first cast. 

Your “Get Offensive” strategy with eCommerce helps land plenty of fish and you never know, you might even land a whale or two. 

Wrapping It Up 

Thank you for reading this post. 

Hopefully, you found this helpful. 

For additional helpful information as you begin your eCommerce journey, please click on the links below: 

 

 

 

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Falconer Electronics Wins “Innovative Manufacturer of the Year”

We have extremely exciting news to share with you. Our beloved client, Falconer Electronics earned the award for the innovative manufacturer of the year for 2020 at Buffalo Business First.

Due to its excellence and consistent quality, Falconer Electronics was recognized as a true example of quality and excellence. 

Additionally, Buffalo Business First acknowledged the commitment to superior customer service as well as demonstrating a deep commitment to advancing technology to maintain a competitive edge.

To view the Buffalo Business First 2020 Manufacturing Awards, please click this link:

https://www.bizjournals.com/buffalo/event/164913/2020/new-date-manufacturing-awards-2020/video

The Mission at Buffalo Business First

First, who is Buffalo Business First? 

Buffalo Business First delivers the latest breaking business news in Buffalo updated throughout the day.

“We help our readers make money and grow their careers by providing breaking news, in-depth analysis and advice-driven features with a strong local focus on Buffalo. We also run a variety of awards programs, networking events and educational seminars throughout the year.”

Check out Buffalo Business First by clicking here. 

Related Article: Converting Your Proprietary Process into an eCommerce Opportunity

Falconer Electronics = Innovative Manufacturer of the Year

Buffalo Business First Falconer Electronics

Founded in 1985 by Roger Hall, the founder and President of Falconer Electronics regards his team as the reason behind such a huge accomplishment. “We are truly blessed with an amazing team of individuals who care deeply about delivering quality products that are Made in America. An unwavering commitment to satisfying our customers also speaks volumes to our 35 years of success.” 

Falconer Electronics received the Manufacturing Innovation Award this year due to its dedication to creativity, innovation, and dedication.  Falconer Electronics, a manufacturer of ground straps, commercial power strips as well as wire harness assemblies experienced robust sales growth over the past few years. 

In addition, Falconer Electronics has instituted an aggressive digital marketing and eCommerce strategy.

To provide a snapshot of the powerful impact of eCommerce and digital marketing, website traffic increased by 1500% from November 2017 through May 2020. 

This includes expanding its eCommerce product line as well as teaming up with online marketplaces such as Amazon, Digi-Key, Walmart and Zoro.

Falconer Electronics has also invested heavily to expand the Surface Mount Technology (SMT) department. A majority of circuit board production has unfortunately found its way to foreign competitors. 

However, Falconer Electronics continues to proudly grow its production of circuit boards right here in Western New York.

Bottom line: The future at Falconer Electronics looks extremely bright.

Wrapping It Up 

Thank you for reading this post. 

Lastly, for additional information to help you on your eCommerce journey, please click links below: 

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Congressman Reed Tours B2Btail Client, Falconer Electronics

Congressman Reed toured our client, Falconer Electronics on August 25, 2020. The entire Falconer Electronics team was blown away by the Congressman’s genuine interest and care for not only the company but also each staff member as individuals. 

Check out the press release here: “Humble Beginnings: Reed Visits Falconer Electronics“

Congressman Reed Tours Falconer Electronics

FALCONER NY— Have you ever borrowed something from you neighbor’s garage?

Well if you have, Roger Hall can one-up you on that. Hall just didn’t borrow something from his neighbor’s garage, he started a business in it.

Hall started Falconer Electronics in 1985 and 35 years later the company has grown from its humble beginnings in a garage to a manufacturing facility located at 421 Everett St., Falconer.

On Tuesday, U.S. Rep. Tom Reed, R-Corning, toured Falconer Electronics. The company that produces heavy duty ground straps, wire harnesses, commercial grade power strips, and printed circuit boards. Hall said the company has 25 employees.

“We like to make things, so we make stuff here,” Hall said.

Hall said following the COVID-19 outbreak in March, the manufacturing facility had to shutdown for a few days, but was up and running again shortly after because they were deemed an essential business because they produce microelectronics. He said the employees went back to work socially distancing themselves and wearing mask even before the state released guidelines on how to restart production.

“We just did the common sense things,” he said.

Hall said he is seeing signs of the economy picking back up. He also shared Falconer Electronics will keep moving forward because of a dedicated staff.

“It’s just going to take a little time,” he said.

Related Article: Falconer Electronics Wins “Innovative Manufacturer of the Year”

Dedicated Staff at Falconer Electronics 

Curt Anderson, Falconer Electronics eCommerce consultant, said the company’s dedicated staff drives the success. Especially since several employees having 10 to 20 years of service.

“The employees never missed a beat,” Anderson said about Falconer Electronic workers going back to work once they received the green light from the state.

Anderson presented Reed with a book he wrote titled “Stop Being The Best Kept Secret,” which is about e-commerce strategies he has implemented at Falconer Electronics to find a new customer base. Anderson also told Reed that Falconer Electronics received the Buffalo Business First Manufacturing Innovation Award this year. Due to the marketing plan developed with the assistance of the Small Business Development Center at Jamestown Community College, Falconer Electronics’ website traffic increased by 1,000% from November 2017 through January 2019.

Congressman Reed said he wanted to tour the manufacturer because he wanted to show people in New York’s 23rd Congressional District that business and production is still happening during the pandemic.

Wrapping It Up

Thank you for reading this post.

We wish you massive success on your eCommerce journey.

For additional information, please check out these helpful articles:

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Buffalo SBA eCommerce Webinar Featuring Falconer Electronics

The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the eCommerce Boot Camp for Small Business. 

This exciting webinar on eCommerce Strategies takes place on September 15 at 10:00 EST which features a case study with Falconer Electronics. 

Click here to learn more about the Buffalo SBA 

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

Click here to register for the eCommerce Boot Camp for Small Business 

Buffalo SBA eCommerce Workshop

 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the  eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

Podcasts 

The Buffalo SBA Delivers Powerful Results 

The Buffalo District Office’s operating area includes the 14 Westernmost counties of New York State. The District Office located in the state’s second most populous City of Buffalo, also has a full service Branch in the state’s third most populous City of Rochester. The two offices are well located so as to provide maximum assistance to the industrial cities as well as surrounding suburban communities and the rural counties of the District.

The Buffalo headquarters area includes the industrial centers of Buffalo, Niagara Falls, Jamestown, North Tonawanda, Lockport, Olean, as well as Batavia as well as the eight (8) Westernmost counties comprising the Niagara Frontier and the western part of the Southern Tier. The Rochester Branch serves the Rochester industrial area plus six (6) adjacent counties comprising the Genesee Valley as well as the Finger Lakes Region.

The Buffalo District is also a microcosm of the United States economy with a diverse but declining industrial base including heavy manufacturing and growing “hightech”, retail, wholesale, and service sectors, a substantial dairy and agricultural industry plus large tourism attractions. Buffalo also serves as a major “Gateway to Canada”. The District employs a modern system of highways, airports, and rail systems connecting hundreds of small towns as well as rural communities with larger cities. Numerous private colleges and universities also compliment a large statewide university system.

Wrapping It Up 

Lastly, thanks for reading this post. Hopefully, you found this helpful. 

For additional information to assist you with your eCommerce journey, please click links below: 

 

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OHIO MEP (CIFT) Teams Up with B2Btail for eCommerce Workshop

The Ohio MEP (CIFT) teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics. 

CIFT, the Center for Innovative Food Technology is part of the vibrant Ohio MEP system. MEPs, Manufacturing Extension Partnerships, serve U.S. manufacturers as an incredibly valuable resource and trusted guide. 

The Ohio MEP supports this valuable industry by providing the products, services, as well as assistance that are dedicated to the productivity, growth, and global competitiveness of Ohio manufacturers.  Ohio’s exports alone now exceed $48 billion a year and are continuing to grow.  Ranked third in the nation, Ohio leads all Midwest states in manufacturing. 

CIFT offers this eCommerce program on December 2nd at 1:00 EST.

Please click here to register: Manufacturing eCommerce Strategies Webinar

Manufacturing eCommerce Strategies with CIFT 

CIFT - B2Btail Webinar

 

 

Sense of Urgency for Manufacturers 

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

In addition, the program features B2B Experts such as…

CIFT = Center for Innovative Food Technology 

Since 1995, CIFT, The Center for Innovative Food Technology has provided a unique blend of business solutions, innovation as well as technical expertise. In particular to the food processing, agricultural and manufacturing sectors.  These services are designed to enhance the economic performance of the industries as well as create new jobs.

CIFT has worked with hundreds of food companies, equipment suppliers, service providers, university researchers, governmental agencies, legislators, general manufacturers as well as many more.  As a result, many new technologies have emerged, industry best practices have been established, and novel business approaches have been discovered.  Through an industry-driven methodology, businesses have benefited throughout Ohio as well as beyond. 

Wrapping It Up 

Finally, thank you for reading out post. 

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

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