"We prided ourselves as being the "Best Kept Secret" for decades. However, the internet changed everything. Now what?" Unfortunately, I kept hearing this comment over and over from manufacturers. Especially from custom manufacturers.  Many…

Randy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…

Another exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, "Manufacturer Direct!" So, what crosses your mind when you hear "Manufacturer Direct"?  Huge savings by skipping the middle…

Today, we are going to discuss: "Get Offensive" to escalate your eCommerce strategy.  Not the same type of offensive as your Uncle Charlie at a cookout.  As well as the drunk co-worker at the annual Christmas office party (hopefully we're…

Go Deep with Your Keyword Strategy.  For example, let's pretend that we sold shoes. However, we only sell one type. Pink Nike running shoes with purple shoelaces. If we tried targeting or marketing our company for simply the keyword "shoes",…