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Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process. Especially since going through the RFQ process is a huge expense to your company. With no guarantee that you will land the bid. URGH! However, scaling your proprietary process with a predetermined product […]
As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As you explore and consider Manufacturing eCommerce Strategies, defining your menu […]
FIREMAN AND BABYSITTER, Really?!?! First, welcome to my most embarrassing post. I am terribly humiliated to even share this article. As the story goes, 100 years ago (well not quite that long ago but it sure feels like it), I used to describe managing my business with the following description: I was a “fireman and […]
Are you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop. Well, most custom manufacturers find great difficulty conquering the “Job Shop Challenge”. What exactly is this particular “Job Shop Challenge” that I am referring to? So glad you asked. First, let’s take a look at the incredible business that you built […]
In this episode, we explore how to build a marketing plan for manufacturers with Kirsten Austin through the lens of her industry experience.
Scale Your Proprietary Process! How? With eCommerce. Let’s discuss further. eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let’s take a look at your business. For years, possibly your business’s entire existence, as a custom manufacturer you have made parts or products for other […]
The topic today: negotiating with your heart. Hmmm….. Is it wise to negotiate with your heart? In particular, when it comes to selling your business. As a gambler it is said to never bet with your heart. For example, you shouldn’t bet on your favorite team. For two reasons. If they lose, you’re bummed out […]
The Breakup. Does that word bring you back to your high school years? You know, the dreaded heartbreak. Generally, no one feels good after a bad breakup. Especially for the person who is being broken up with. As you know, gossip flows like wildfire with teenagers. “Did you hear so-and-so broke up?” “Really, who dumped […]
Market Your Manufacturing Facility Like a Five Star Resort. Well, that’s certainly an interesting concept. Many manufacturers found themselves in manufacturing due to the fact that their passion for creating and producing incredible products led them down this path. The machinery, equipment, the burning desire to solve problems. However, plenty of manufacturers did not enter […]
Learn how to create a complete marketing strategy using the Digital Game Plan, a Free Marketing Plan Generator.
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.