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Ladies and gentlemen, please allow me to introduce you to a new term: “Courageously Uncomfortable” Well, it was new to me anyway. Maybe you found it new as well. Anyway, this wonderful phrase and slice of inspiration comes from my dear friend April Schmidt. April Schmidt is woman of high integrity as well as a […]
Do you suffer from the dreaded “Entrepreneurial Curse”? You’re most likely thinking…”Wait, what is this “Entrepreneurial Curse” you speak of”? So glad you asked. The “Entrepreneurial Curse” goes as such… Trying to be EVERYTHING TO EVERYONE which leads to being NOTHING TO NO ONE. PERIOD (or exclamation point)! That darn Shiny Object Syndrome where entrepreneurs […]
Do you like to be lazy? Before you answer, stick with me for a quick funny story… Nearly 100 years ago, I owned an eCommerce business. Well it feels like it was nearly 100 years ago. Anyway. What a thrilling experience! As the company grew, we endured lots of growing pains (which is a wonderful […]
Manufacturing Meets eCommerce! Sounds like a classic monster movie. Not the King Kong vs Godzilla type of movie. Though they were great. However, let’s go real “old school”. True classics. I’m talking about “Abbot and Costello meet Frankenstein.” “Abbot and Costello Meet The Invisible Man.” Another classic, “Abbot and Costello Meet The Mummy” (How on […]
Make it as Easy as Humanly Possible to do Business with You. The less confusing the better. Especially since you know your product, service or solution better than anyone. On your journey, you developed a skill, talent or trade that people are willing as well as eager to pay you for your expertise. In other […]
A question to consider, What if the What If Syndrome kicks in? It’s tough to making a path when facing multiple options. Especially with those big life decisions. The “WHAT IF” Syndrome kicks in. What is the “WHAT IF” Syndrome? So glad you asked. WHAT IF… …I pick the wrong college? …end up dating the […]
Now that you have a deep understanding of your Soulmate (Your Ideal Buyer), let’s take the next step and identify your Soulmate 100. Wait, what on earth is the Soulmate 100? So glad you asked. Let me explain the Soulmate 100. You deeply and intimately have a clear understanding of your Soulmates. Who they are? […]
Let’s try a test. Grab a glass. Fill it up with water. Then place your finger in the glass of water. Now pull your finger out. What happens? Not much. Hardly anything really. A slight ripple. Then shortly afterwards, literally within moments, the glass of water completely forgets the finger ever existed. OK, let’s compare that same […]
KISS = Keep it Super Simple Can we discuss a little secret? Just between us. Especially since we are now BFFs. Well…here it goes… Customers are simply… …not that smart. That’s right. I said it. However, please keep it a secret though. For instance, let me share you a perfect example of a customer who […]
WALK UP TO THE LINE OF SCRIMMAGE & REVEAL THE PLAY Nearly 100 years ago (or close to it) I had the honor and privilege of playing high school football for a coaching legend, Coach Wally Huckno. Coach Huckno’s accolades include: 3 New York State Championship Titles for large schools Greater Buffalo, NY Hall of […]