BECOME THE BLANKIE!

What on earth does that mean? 

So glad you asked. 

As a child, did you have a favorite blanket (aka “Blankie”)?

Ah, the wonderful security blanket. 

Holding tightly onto the Blankie each and every night.

Unable to sleep without that Blankie wrapped comfortably in your arms. 

Sometimes throughout the entire day as well. 

The thought of parting ways was unimaginable.

It helped guide you through tough times such as a sickness or recovering from hurt feelings. Especially after being scolded. 

Fresh out of the dryer was the best. 

Bringing back fond memories?

The Blankie defines security as well as a good night’s sleep. 

Maybe your children possess one now.

Blankie (binkie, woobie or any other cool blanket name) forms an unbreakable bond. 

To change gears, let’s compare this bond to business relationships. 

In particular, with your customers. 

Just think if your customers considered you THEIR Blankie? 

It certainly sounds like an excellent goal to strive towards. 

So let’s further discuss, “BECOME THE BLANKIE!”

Related Article: The Definition of Entrepreneurtude: “Do Whatever It Takes”

Power of the BLANKIE 

 

Security is about building trust

A child trusts that their Blankie will provide a safe and secure experience. 

Even with monsters under the bed or hiding in the closet, the Mighty Blankie will provide protection. 

Do you offer that same safe and secure experience with your customers? 

On the other hand, do you contribute to a restless and sleepless night for customers due to poor service and unreliability?

Sure, we all think that we don’t. 

However, how would our customers honestly answer these questions? 

Related Article: 19 Tips on the Art of Building Trust (Plus a Bonus Tip From Warren Buffet)

The Adult Blankie 

 

As adults consider all of the products and services that we use on a daily basis that serve as our own “Blankie”. 

Your morning coffee. The gym. Your car. 

However, the perfect example of the adult “Blankie is our cell phone. 

Is your cell phone tucked under your pillow at night? 

It is hard to imagine a moment throughout the day when you are not aware of the exact location of your phone. 

Do you feel safe and secure knowing that your Blankie, um, I mean cell phone is right by your side?

 

When you misplace your phone do you quickly go into panic mode? Absolutely! 

The “Adult Blankie” needs to be by our side 24/7. 

In your pocket. Purse. Otherwise, somewhere safely within sight to put our mind at ease. 

Cell phone companies created a true “Adult Blankie” experience for us. 

Crazy, right? 

Related Article: 12 Helpful Suggestions to “Give Value First”

Additional Daily Blankies 

 

Additionally, think about all of the products and services (Blankies) that you use on a daily basis:

Mattress, pillow, sheets, soap, shampoo (not me), razors, dental floss, toothpaste, makeup, deodorant, coffee, breakfast, clothes, shoes, vehicle, insurance, gas station, radio station (local or satellite), favorite music or bands, podcasts, internet provider, search engine, internet browser, computer, what you eat for lunch, preferred social media platforms, dinner, favorite sports team, movies, hobbies……..(pant, pant)……..and the list goes on………

When you go through your entire day, you realize there are potentially dozens of products and services that we welcome into our lives on a daily basis.

In many cases, items that we have been brand loyal to for numerous years.

Additionally, with plenty of these brands, we have no interest in changing or giving up.

These products are cemented into our daily routines and habits.

Each product or service helps define who we are.

To change or breakaway would be like a divorce.

Think about how did you select or become loyal to any one of these items, to begin with?

For one reason or another, we invite these companies and their products into our lives.

We trust these products and services to make our day better. 

To make us better. 

However, let’s change gears.

Let’s look at our own businesses.

More importantly, as a business owner, how do your customers choose you?

Are you included in anyone’s routine or daily habit?

Do you have customers that consider you their “Blankie”? 

14 Tips on How to “BECOME THE BLANKIE”

 

So let’s make it our business mission (or war cry): “BECOME THE BLANKIE!”

Becoming the Blankie by swaddling your customers (sorry, I couldn’t help myself). 

Blankie benefits for your customers include:

  • Lower their stress 
  • Reduce anxiety 
  • Help Soothe 
  • Deliver safety and security
  • Be trustworthy 
  • Dedicate to contributing to their good night’s sleep

Below include 14 tips on becoming the Blankie: 

  1. Build Trust 
  2. “Take time to understand how you can help others….then go out and do it.” – Thank you Ben Baker
  3. Choose Integrity first 
  4. Be authentic 
  5. Dedicate yourself to creating unique solutions 
  6. Uncompromising commitment to the success of others
  7. Strive to ask exceptional questions
  8. Healthy communicator
  9. Challenge others on your team to be the best
  10. LISTEN intently
  11. Say what you do then do what you say 
  12. Overdeliver 
  13. Quality, Quality, Quality
  14. Own mistakes & correct them quickly 

Lastly, being warm and fuzzy certainly helps as well. 

Wrapping It Up 

Thanks for reading this post. 

Check out these posts for additional info: 

 

When searching for a new vendor or professional service provider, do you seek companies that “Give Value First”?

As the saying goes, “it takes a village to raise a child”. 

Well, it also “takes a village” to raise a business. 

Partnering with the right company or individual delivers powerful results for your business. 

Teaming up with vendors and service providers dedicated to your success……..

  • Improves productivity
  • Increases profitability
  • Enhances quality
  • Helps protect your investments
  • Delivers peace of mind
  • Helps achieves goals 

However, selecting the wrong company to partner with typically leads to frustration and disappointment.

Possibly even worse.

Think back to the reasons that contributed to you selecting your current vendors or service providers in the beginning of the relationship?

How did you find them in the first place? Online search? Through word of mouth? A sales rep?

What factors contributed to you selecting them as a supplier?

So what separated these vendors from their competition?

Price? Quality? Delivery times? Reliability? Comfort?

More importantly, let’s think about what separates you from your competition?

Why do customers partner with you?

Give Value First

So to turn it around, does your company “Give Value First”?

Many companies talk about “added value”.

Wouldn’t it be great if they would “Give Value First”, instead of adding it on later?

Here is a fantastic video from sales guru  Jeffrey Gitomer who is also a highly acclaimed and best selling author, sharing his thoughts on “Give Value First”:

 

Teaming Up With The Experts 

 

“Give Value First” is all about building business relationships based on trust.

For example, hate doing your own taxes? Team up with a trustworthy and reliable accountant.

Additionally, the same can be said for an attorney, insurance representative and banker.

In each case, you team up with professionals that provide the expertise necessary to prevent you from harms way.

Hiring these professionals respectively helps keep you out of trouble with taxes, legal issues, and other various liabilities such as accidents or property damage.

A solid banking relationship provides access to cash when needed. 

Partnering with a credible and trustworthy professional lends tremendous benefits to your business.

In other words, these professionals contribute to your profitability and success…….hopefully.

Think back to the factors that led you to selecting the professionals that each play a crucial role in your business.

At some point in the early stages, each professional delivered value to you consummating that relationship.

Manufacturers Providing Value First 

As a manufacturer, new customers reach out to you for our experience and expertise.

A potential customer approaches a new vendor with a level of expectations.

Expectations that the tasks will be performed with the highest quality.

In addition, offering the most competitive prices possible.

Delivering on time serves as another critical factor as well.

However, all manufacturers like to claim high quality, competitive prices, and on-time delivery.

Otherwise, we would all go be out of business. Right?

A customer approaches a custom manufacturer to tackle tasks that the company is unable to perform.

So how do we separate ourselves from the rest of the pack?

Supply Chain Defined

What is your primary concern? Typically it is your customer.

What is your customer’s primary concern? Typically it is THEIR customer.

I recently heard a great analogy on how the supply chain works.

At a workshop, the speaker asked everyone to turn to their right. Then asked, “what do you see?”

The answer?

The back of the head of the person to the right.

The speaker noted that is exactly how a supply chain works.

Everyone is looking down stream towards THEIR customer.

Companies are so busy taking care of their customers that they don’t want to have to look backward and worry about you as the vendor.

It’s all about the WIIFM = “What is in it for me”. 

As manufacturers, how can we strive to improve our competitive edge?

How can we go above and beyond quality, price and on-time delivery?

How can we dedicate ourselves to “Give Value First”?

For example, exceeding customer expectations allows the opportunity to establish loyal customer relationships.

How can we exceed expectations? 

Aggressively solve their problems.

Help them exploit opportunities.

Make your customer a hero with THEIR customer and THEIR boss.

This link includes an excellent article from Forbes on this very topic: “Value-First Advertising: How To Give To Consumers While Selling”.

Inc.com offers this fantastic piece on “Give Value First”: “How Can I Help? Why ‘Adding Value First’ Is the Winning Formula for Growth”.

12 Helpful Steps to “Give Value First”

Give Value First

What steps can you take in order to “Give Value First”?

Below includes a list of 12 suggestions to help:

  1. Blog on insightful topics about your business and industry
  2. Provide technical advice on your website about your products or services
  3. Attack your keywords on Google so customers can easily find your website
  4. Shorten the RFQ process to reduce wait times with quick turnaround times on quotes 
  5. Educate: offer product white papers or tips on best practices
  6. Post helpful videos on how to’s
  7. Offer free online tools that help customers make buying decisions
  8. Help your customers make connections with other non-competitive vendors or suppliers
  9. Answer questions = offer a thorough FAQ section on your website
  10. Provide helpful book suggestions relevant to your business or industry
  11. Offer resource guides 
  12. Be a guest on podcasts OR even start your own

Dedicating ourselves to each customer’s profitability and success is a winning formula.

What value propositions work best for you and your company when you “Give Value First”?

Wrapping It Up

Thanks for taking time to read this post. 

Below includes a couple other helpful posts: 

No Goal + No Direction = Where on Earth are We Going? 

“If you don’t know where you are going, you’ll end up someplace else.”

~ Yogi Berra – New York Yankees Hall of Fame Catcher

Have you found throughout your career that there are times when you lack a clear and concise direction or goal?

Those unfortunate occasions where it seems that you just spin in circles.

Over the years, I have certainly been guilty of this.

Without a specific destination in mind, it is hard to determine if a goal was actually missed.

“Most people fail in life not because they aim too high and miss, but because they aim too low and hit.” ~ Les Brown – Motivational Speaker 

How can you claim that you failed at something if there was no direction or goal to begin with? 

From personal experience, many entrepreneurs struggle due to not possessing a specific goal. 

In other words, a lack of clarity and direction. 

Not just lacking direction, but more importantly, the absence of a determined destination.

How can you plan a road trip or vacation without knowing where you are going?

Without a plan or destination, you might not like where you end up. 

Plan the Road Trip 

No Goal

Plenty of planning goes into traveling on a road trip or a vacation.

Isn’t that exactly what entrepreneurship is all about? An extended road trip, right? 

Even when you finally hit one destination or goal, plenty of NEW destinations and goals lie ahead waiting for you.  

Yet, without a plan, how on earth can you reach any destination?

It is said, “life is not a destination but a journey.” I fully agree.

Yet, without some type of plan, map, an agenda or even a vague idea of where we are heading, aren’t we apt to drift and wander?

Plotting the Map 

Let’s say you are in need of a vacation. 

First, select a destination.

Possibly the same location that your family has traditionally visited for many years.

In this case, you are not looking for an adventure, you just want to relax. It is comfortable. Known. 

Otherwise, maybe you prefer a new location each year. An exciting new adventure. Foreign terrain.

Possibly satisfying a “bucket list” destination.

Somewhere you have dreamed of going your entire life.

A beach. An amusement park. Disney. Europe. An exotic island. Camping. Visiting relatives (The in-laws again!). 

On the other hand, some people love to travel spontaneously and not plan.

Making arrangements at the last minute.

My wife and I are known for taking last minute trips with little planning.

The impulsiveness can be thrilling, yet can sometimes cause unnecessary stress.  

However, even when you make last minute travel plans, you still have a destination. 

You make travel arrangements. Car, train or plane.

You research a variety of hotels, resorts, or Airbnb.

You browse through numerous reviews to pick the best place to stay.

This is an important trip. You don’t want to take any risks on poor accommodations to rest your head at night.

Poor reviews mean no chance of you staying there.

In any event, you envision what your destination will be like.

The sights (hopefully breathtaking).

The sounds (hopefully exhilarating).

The food (hopefully outrageously delicious).

The people (hopefully amazingly friendly).

So how does traveling compare with entrepreneurship? 

Plan Your Business Road Trip

No Goal

Not planning a destination for your business can also cause unwanted challenges and unnecessary stress.

You may find yourself being reactive instead of proactive. 

Drifting along. Day by day.

Finding the days, months and years slipping past. 

Just barely getting by with your business instead of flourishing and thriving.

Entrepreneurs are busy. Sometimes simply too busy putting out fires.

You are pulled in many different directions.

Handling demanding customers. Negotiating with banks and vendors. Dealing with employee issues.

Fighting for sales and positive cash flow. Attempting to maintain a healthy balance between your business and personal life.

Though it is critical to be agile and flexible as well as ready to pivot when necessary, setting a goal and plotting a road map helps prevent those dreaded distractions and “shiny object” syndrome. 

More importantly, determining a goal and a concise destination helps keep you on the right path towards success. 

Convert  “No Goal” into a Fruitful Journey 

No Goal

Isn’t that a cool picture.

Think about it, you can have the whole world in your hands with entrepreneurship. 

To mobilize towards a goal, take a look at the who, the where, the what and how: 

Who will travel the entrepreneurial journey with you?

 It is said that it takes a village to raise a child.

Well, it also takes a village to raise a business. Who is in your corner?

Surround yourself with “Dream Supporters” who believe in you:

Business partners, advisors, employees, customers, vendors, bankers, accountant, lawyer, family, friends, your significant other, etc…

Where do you want to end up? 

Visualize your destination. 

Actually, it most likely will be a series of destinations. 

Program and power your mind around your destination. 

The mind attracts what it dwells on. 

Open your arms and welcome the people, resources, energy and support to make your goal a reality. 

Implement a positive plan of action in the pursuit of your goal. 

What does success look like to you? 

How do you measure success?

Sales and revenue goals. Profits. Net worth.

Number of customers that you help serve and solve their problem.

Achieving financial goals combined with a healthy work/life balance also sounds like a fantastic goal. 

Set a target and pursue that goal relentlessly. 

How can you achieve your goals? 

What do you need to sacrifice to achieve your goals?

Every new Yes means a No elsewhere. 

Take a hard look at yourself and address the roadblocks that currently exist preventing you from reaching your goals. 

Plot out the time, energy, financial resources, staff, support, consultants, mentors, and all other factors that will move you towards your goal. 

Pick a Cause

Narrow your focus. 

Exploit your strengths

Try pleasing everyone and odds are you will end up pleasing no one. 

You know the saying “Jack of all trades, master of none.” 

So what is your goal?

Why did you get into business in the first place?

Once you select a goal, this helps determine the number of resources needed to hit that goal.

Describe your mission. In other words, what are you absolutely best at? 

What are your core strategies?

Additionally, what tactics and daily steps are necessary to achieve your goal?

Finally, just get in the game.

Be consistent and give it everything you’ve got. 

 

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” – Bruce Lee 

 

Wrapping It Up 

Thank you for taking the time to read this post. 

I wish you tremendous success on your entrepreneurial journey. 

For more helpful info, check out these additional posts:

Do You Find Inspirational Quotes Help Conquer Tough Times?

Teaming up with a Sherpa to Climb the Entrepreneurial Mountain

 

It’s Never the Employee.

In other words, it is NEVER the employee’s fault.

Are you thinking to yourself, “What on earth are you talking about that it’s NEVER THE EMPLOYEE?”

How can it NEVER be the employee when a mistake occurs within a business? 

Doesn’t make sense, right? 

Business isn’t a tournament where everyone wins a trophy. 

There needs to be accountability. 

If it is never the employee, then who’s fault is it when a mistake occurs?

Well, one of the greatest challenges with business ownership is of course managing employees.

As an entrepreneur, creating a team or staff that shares your drive, vision and dedication is a monumental task.

Especially since the staff typically does not have skin in the game as does the business owner, YOU.

A New York Times article from 2011 titled “It’s Never the Employee” completely changed my perspective on this subject.

The author of the article, Jay Goltz, explains that one of three deficiencies causes mistakes to occur at a business: 

  1. You have a flawed system 
  2. Poor training 
  3. You hired the wrong person (or placed them in the wrong position) 

Edwards Deming on “It’s Never the Employee”

 

First, before we go into further detail explaining this theory from Jay Goltz, let’s turn to legendary management guru,  Dr. Edwards Deming for his opinion:

“Eighty-five percent of the reasons for failure are deficiencies in the systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better.”

~ W. Edwards Deming  – 20th Century Global Expert on Continual Improvement

Over the years, I have found that it is extremely challenging for both sides, the business owner and employee, to see each others perspective.

If an entrepreneur has owned their business for many years, it is difficult for them to relate to the challenges that an employee faces. 

On the other side, most employees have never owned a business and are truly unaware of the gargantuan effort it takes to build a profitable and successful business.

Yet, how do you create a vibrant atmosphere and dynamic team so that company goals are met?

Well, let’s dig deeper.

Entrepreneurship & Building the Team 

 

Never the Employee

Encouraging employees to follow directions and execute strategies takes stamina.

Unfortunately, many entrepreneurs have amazing talents, skills and strengths, yet, if leadership or managing people is not one of them, what do you do?

Especially if you find yourself failing to motivate.

What do you do when employees just don’t seem to “get it”?

You keep thinking, “what is wrong with everyone and why doesn’t anyone want to work?”

This path is a downward spiral.

The definition of insanity is doing the same thing over and over again expecting a different result.

It is difficult to admit when something isn’t working. However, the blame belongs on us, the business owner.

As entrepreneurs and business owners, looking in the mirror to identify flaws is tough. 

So what do you have to lose to consider viewing your staff in a different light?

What if you reduce stress and sleepless nights over the actions or inactions of your employees? 

You potentially have nothing to lose and everything to gain. 

Let’s take some advice from a hugely successful entrepreneur who sheds some light on this important subject. 

Jay Goltz: “It’s Never the Employee”

 

The New York Times used to have a small business blog series call “You’re the Boss: The Art of Running a Small Business” which I used to read religiously.

Numerous small business owners and entrepreneurs would contribute to the blog sharing the trials and tribulations of entrepreneurship.

One particular blogger who I thoroughly enjoyed reading was a gentleman named Jay Goltz: https://www.jaygoltz.com/about/

Mr. Goltz had started a framing business in Chicago shortly out of college and built it into an incredibly successful business.

He also authored “The Street-Smart Entrepreneur: 133 Tough Lessons I Learned the Hard Way”.

In his blog, Jay shared sharp insights from his decades-long experience in a humble manner describing successes as well as missteps throughout his career.

One particular blog post that completely changed my view towards employees was called, “It’s Never the Employee”: Click here to read.

Ironically, I had the privilege of meeting Jay Goltz at an internet marketing conference shortly after he wrote this article in 2011. He is a passionate and brilliant entrepreneur.

In the article, Goltz asks a fascinating question, “Do you see yourself wired as more of an entrepreneur or more of a manager?”

He goes on to explain that many frustrations of an entrepreneur is purely based on how the company was built and structured.

Taking Responsibility

As you grow your business, responsibilities increase and you HAVE to delegate certain tasks to potential new hires.

The saying “if you want to do a job right, do it yourself” will never allow you to grow your business. 

Unfortunately, growing pains tend to expose flaws. 

For example, let’s say an employee makes a mistake at your business. A new employee.

They have been on the job for a few weeks and should be “getting it” by now.

When the mistake occurs, either small or significant, what is the first thing that you do?

Do you blame the employee? 

Do you sit them down and have “the talk”?

Scold and reprimand them? 

Jay Goltz explains that when a mistake occurs, it is typically one of three reasons that caused it, and all three fall on the owner. 

Below explains his theory on why a mistake occurs…..

1) A Flawed System

Mr. Goltz explains, first look at your system.

As a business owner, it should be a daily obligation to put your employees in position to not only succeed but to also  flourish and thrive.

Especially since their success is your success.

Did your system create or cause the mistake?

Was information flow inaccurate or untimely? 

Take a close look at the mistake to ensure that systems and processes exist to prevent or eliminate these errors from happening in the future. 

Lastly, does a check and balance system exist? 

2) Poor Training

Ok. So you are absolutely positive that the system is rock solid. 

You determine that the mistake was not caused by a flaw in your system. 

Then let’s take a look at the training. Was the employee properly trained?

Do you have thorough training in place so that the employee possesses complete knowledge to understand the process and procedure?

Was there a training period with supervision allowing the employee enough time and experience to execute the task successfully? 

If the answer is a resounding YES!

The system is rock solid. Full proof! Purely mistake-free. 

IN ADDITION, the training is more than sufficient.

As a matter of fact, you will even go on the record that it borderlines on perfection.

Any person with a pulse could do this task….then the mistake is STILL 100% your fault based on Jay Goltz’s theory.

Here is why…..

3) You Hired the Wrong Person

Never the Employee

The worst possible scenario then falls on you with the fact that you hired wrong person for the job.

The employee certainly seemed competent but unfortunately lacks the skill set to complete the task mistake-free.

Meaning you placed an employee in a job where they are simply incapable of succeeding.

Otherwise, they are a good employee but you placed the person in the wrong position. 

I like to refer to this as “putting your first baseman/woman at shortstop”.

To begin with, they play first base for a reason.

Typically they play first base due to a poor throwing arm.

Someone with an amazing throwing arm would most likely never play first base. 

Yet, you put the first baseman/woman at shortstop anyway. Hoping that they succeed. 

Unfortunately, the player receives the blame when they are unable to throw the ball accurately to first base.

When in fact, they should have never been positioned at short stop to begin with.

Thus the team suffers and the shortstop feels frustrated when they are simply out of position. 

It Costs Nothing To……

In conclusion, when a mistake occurs, analyze these three helpful steps to help prevent or eliminate this from happening in the future. 

No one wins playing the blame game. 

Encourage open lines of communication to analyze and dissect systematic flaws. 

Focus on training and placing the best people for the right position. 

Meanwhile, below includes a few tips to help foster a healthy work environment. 

Keep in mind that it costs nothing to……

  1. Say “thank you” to an employee for a good day’s work (Thank you Dad for teaching me that one) 
  2. Congratulate and celebrate the wins 
  3. Be consumed in gratitude
  4. Listen
  5. Be relentlessly positive & supportive with your team
  6. Create a culture dedicated to healthy communication
  7. Keep hungry
  8. Be eager to learn
  9. Study new techniques on leadership and team building 
  10. Put people in positions that exploit their strengths instead of exposing their weaknesses 
  11. Stay curious 

Implementing these tactics cost nothing. Yet, offers the wonderful opportunity to create a dynamic team driven towards success. 

Finally, check out these additional posts with helpful tips from two amazing experts on leadership: