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How well do you understand your customer’s customer? The deeper you understand the needs, frustrations, challenges and goals of your customer’s customer helps take that relationship to an entirely new level. Here’s something to think about… Let’s say you’re sitting in a packed audience. The speaker asks everybody to turn to the right. As you […]
Are you familiar with the John F. Kennedy NASA Janitor Story? Please forgive me if you already know this gem. However, it is SO GOOD, it still great to revisit. Well, let’s go here first. As an entrepreneur, do you find yourself so focused on your business that you wake up to finally realize that […]
The topic for today, how can we get soulmates (aka Ideal Buyers) to say, “You Had Me at Hello”? Odds are that you are familiar with the line, “You Had Me at Hello”. In 1996, there was a classic romantic comedy called “Jerry Maguire”. There’s a famous scene where main characters, Renee Zellweger and Tom […]
Does Your Team Feel Part of a Worthy Cause? Another question to consider… Does your team get misty-eyed when they see their completed work? What am I referring to? So glad you asked. Please allow me to share a quick story… I once had an experience that hit me like a ton of bricks. Years […]
“Your Why is Your What.” When I heard those words from a mentor, the game definitely changed. This evolved into the next question. What is your mission? If not, let’s dig in. What is it exactly that you do? What problem do you solve? Do you make or distribute a product? Provide a service? To […]
Answer: Themselves. Question: Guess What People Love to Talk About? In a previous post, we discovered every person’s favorite word on the planet: Their name. We also uncovered that everyone has a favorite radio station: WIIFM (What’s in it for ME). With all of this in mind, guess what subject people love talking about? You […]
Working Really Hard, But on the Wrong Things. How Depressing! Well, I spend my time Working Really Hard on being super positive. On a quest to be half-full at all times. So, why I am being Mr. Negative today? In the spirit of continuous improvement and striving to get better every day, let’s explore Working […]
Always be listening, learning and helping. In 2010, I had sold my eCommerce business and needed to figure out what I want to do when I grew up. This was just shortly after the stock market crashed and the Great Recession had begun. I decided to help aspiring entrepreneurs with buying a business. For full […]
Here is an interesting question to ponder: If our competitor was standing right next to you all day, looking over your shoulder, how would they respond? Would your competitor be nervous? Shaking in their shoes? Completely overwhelmed? Intimidated? Would they be taking notes furiously to gather information, techniques, and strategies on how to better their […]
Well, here is my embarrassing story about rather to “Push Yourself vs Pace Yourself”. I had the privilege of being one of the worst rugby players to ever play the game. Honestly. I joined the Ohio State Rugby team in 1987 and played through 1990. Steve Finkel, a 2017 U.S. Rugby Hall of Fame Inductee […]