Working Really Hard, But on the Wrong Things. How Depressing!

Working Really Hard, But on the Wrong Things. How Depressing!

Well, I spend my time Working Really Hard on being super positive.

On a quest to be half-full at all times. 

So, why I am being Mr. Negative today? 

In the spirit of continuous improvement and striving to get better every day, let’s explore Working Really Hard on maximizing time management. 

So, only speaking for myself, let’s take a look at reality. 

Actually, I am curious how much time and energy I have wasted throughout my career working really hard on the wrong things.

I bet if I accumulated all that  time spent on unproductive activities, it could potentially rattle up to a number of years in total. 

Ouch! 

 Fact: we are all gifted with 24 hours in a day.

Nobody has a competitive advantage often time.

Why is it Jeff Bezos and I both launched an eCommerce businesses the exact same year with “slightly” different results? 

Jeff Bezos owns a trillion dollar evaluation with Amazon and I’m typing this while hanging out in my 10′ x 20′ basement wearing my workout clothes. 

Maximizing Your Time by Doing the Right Things

So does it really just come down to better time management and choices? 

The benefit of making wise decisions and maximizing your time compounds drastically over the years. 

Those little things that are going to move the needle the furthest make a big difference.

If you find that goals are not being met, something is impeding your progress. 

Time wasters and profit killers are preventing you from hitting those goals.

So what are the profit killers that are in your way of reaching success?

More importantly, how can we stop wasting time working hard on the wrong things? 

Are you constantly asking yourself, “Is there a better way”?

On you on a mission to discover new shortcuts or a tactics to be more efficient?

Do you keep an open mind to discovering new technologies?

This is How We Have Always Done It 

That dreaded line, “this is how we’ve always done it” certainly plays a deadly role for businesses. 

Kodak, Sears, and Blockbuster Video are all the companies that serve as leaders that have failed miserably. 

Just think how those companies were Working Really Hard to become completely irrelevant. 

How can you not only stay relevant to survive, but also stop working hard on the wrong things?

In order to thrive, let’s analyze our our daily tasks with an open mind. 

Take a hard look at your schedule and ask yourself what needs to be removed from your plate.

So many people when you want to incorporate a new idea, and say “I just don’t have time”?

Well, it’s not a matter of having time, it’s simply other activities are a larger priority.

It’s based on priorities, not time.

So if yourself saying, “I don’t have time to go to the gym”, “I don’t have time to travel”, or “I don’t have time to read a book”, these activities are just not a priority.

So if you’re finding yourself frustrated with your business, your profession, your career, we just need to take a look at the priorities.

Pursue your passion. 

Give everything you’ve got. 

Laser focus on maximizing your time and efficiencies that move the needle the furthest. 

Wishing you MASSIVE success on your journey. 

Wrapping It Up 

Thank you for stopping by. 

Click these helpful links below: 

Follow B2Btail 

 

/by

How Would You Feel if Your Competitor Watched You…All Day?

Here is an interesting question to ponder: If our competitor was standing right next to you all day, looking over your shoulder, how would they respond?

Would your competitor be nervous? Shaking in their shoes? Completely overwhelmed?

Intimidated?

Would they be taking notes furiously to gather information, techniques, and strategies on how to better their business?

Would they consider throwing in the towel and closing their doors knowing they could never compete with you?

On the other hand, would they experience the complete opposite?

Would they be relieved? Laughing at your processes?

Would they walk away ecstatic knowing they do not need to worry about you?

It is certainly an interesting concept and little bit scary to imagine that a competitor was truly peeking over our shoulder. 

Especially with every customer interaction. 

Well, guess what?

They do. 

They definitely have access to our every move and decision. 

How? 

With your Webpression. 

What is a Webpression? 

So glad you asked…

Webpression is defined as “The judgment one makes when viewing a website for the first time”.

All a competitor needs to do is check out your online presence. 

You only have one chance to make a Great 1st Webpression. 

Poor website and your competitor is letting out a huge sigh of relief. 

No social media, no LinkedIn, no videos, no instructions, no online educational strategy for customers, all equates a making a poor 1st webpression. 

Bad webpression = happy competitor. 

As you strive to make a positive impact on new customers and prospects as well as new hires, making a great 1st Webpression plays an absolute critical role to your success. 

Check out this extremely helpful Jam Session on “How to Make a Great 1st Webpression”: 

Creating Unhappy Competitors with a Great 1st Webpression 

You have a fantastic story to share. The trials and tribulations.

Your company website needs to tell that story.

Let’s think about how you browse or shop other websites as a consumer or for your business.

What important traits on a website do you look for?

You look for websites that resonate trust.

Display their expertise.

What red flags pop up that instantly turn you off or encourage you to abandon that site quickly?

The Weary Traveler 

As a traveler or tourist, trying a new restaurant for the first time can be risky.

Especially if you have hungry and tired travelers with you.

Checking out customer online reviews typically plays a significant role with your decision. 

Social proof.

When eating at a local restaurant, particularly a mom & pop, many customers enjoy reading the company history on the menu.

It personalizes the eating establishment where you are about to break bread.

Reading about how the owners plunged into entrepreneurship for the first time. Started their restaurant on a whim. Took a big entrepreneurial  leap of faith.

It’s great to learn how grandma and grandpa started the business decades prior during difficult financial times.

Only to have the business to flourish for years with the third generation now running the show.

Either way, does this make the food taste better?

Not really. 

Yet, it helps establish a connection.

You imagine the founder’s dream coming to life.

All of the blood, sweat and tears that allowed this venture off the runway. Just so you could enjoy the upcoming meal at that moment.

You feel connected and part of their journey. 

Are your customers any different?

People don’t do business with businesses. People do business with people.

Let your potential customers in on your history. Your background.

Make that emotional connection.

Demonstrate your expertise.

Show the problems that you solve.

Reveal your commitment and dedication to your customers success.

Let’s Stop Being the Best Kept Secret.

Company Information 

Clearly Communicate

Clearly communicate to this new potential customer who just landed on your website for the first time that they have an incredible opportunity in front of them.

Let them know that they WILL be a better business by teaming up with you. 

Pretend you are at a trade show or on the phone. Sitting next to a prospect on a plane.

What company information would you share?

What critical pieces about your business does a prospect need to make a buying decision?

About Us 

What do you do?

Describe the problem that you solve.

If you were single and looking on a dating site, would you contact a prospect with little to no information about themselves.

Probably not. 

You certainly have certain criteria, priorities and interests.

Share your superpowers and let this new visitor in on the secret that you deliver powerful solutions to their challenges. 

Company History

How did this party get started?

Similar to the restaurant example, tell your story.

Did grandma or grandpa start the company? 

Are you the founder?

Share how you took that leap of faith to start this exciting new venture.

Establishing a connection and start building trust immediately. 

Contact Us

Make it as easy as possible for a potential customer to contact you.

Unless you are Amazon and find it unnecessary to list contact information, post your phone number and relevant emails.

By the way, a crucial component for your website, make it mobile friendly!

Meet the Team Page

Who are the key employees at your company?

Once again as a quick reminder, people do business with people. 

Shine a bright light on the AMAZING team that you put together. 

Social Media Buttons 

What social media platforms are you using? Where do your customers hang out?

At this stage, you are focusing on making your company as accessible as possible.

Wrapping it Up 

Thanks for Stopping By

Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey

 

/by

My Embarrassing Story of “Push Yourself VS Pace Yourself”

Well, here is my embarrassing story about rather to “Push Yourself vs Pace Yourself”. 

I had the privilege of being one of the worst rugby players to ever play the game.

Honestly. 

I joined the Ohio State Rugby team in 1987 and played through 1990.

Steve Finkel, a 2017 U.S. Rugby Hall of Fame Inductee was our coach.

An amazing man. Passionate. Fierce. Intense. He defined carrying yourself with a relentless attitude.

My senior year our team made it to the NCAA final four of rugby.

It was an incredible honor.

During one of our brutal practices, we were running a tough drill.

Sprinting from one station to the next.  

That is when, I made one of the biggest blunders that I have never forgotten.

We were running in packs of four and within my group I made the comment, “Pace yourself Boys”, thinking that this was a welcomed statement.

Well, it was not.

We were blessed to have a rugger from England on the team.

It is a huge help for an American rugby club to have a few foreigners on the team, especially from England.

When we completed the drill, the team came together.

Coach Finkel started giving a motivational talk.

As I recall, the Brit spoke out and completely lambasted the person who made the comment to “Pace yourself”.

He continued on that we should NEVER pace ourselves and ALWAYS “PUSH ourselves to the limit”.

Well said, my friend!

Though I deeply regret saying those words, that would have denied an incredibly valuable lesson and priceless learning opportunity. 

Max Out & Push Yourself 

So strictly speaking for myself, “Pace Yourself”  leads to complacency, slacking, missed opportunities, and disappointment.

I have coped with a lifetime of mistakes and failures. 

However, the chances not taken, going status quo and not PUSHING MYSELF to the limit serves as a much greater blunder.

Ever thankful for how lazy you were or for under-achieving? Push yourself.

Thankful for watching that entire season of reality TV? Push yourself.

Spending every weekend watching meaningless sporting events with teams that you have have no connection. 

Exhaust yourself on social media arguing over politics on Facebook or Twitter.

Could your time have been better spent focusing on your business or family?

Don’t pace yourself! Push yourself.

Critics can point out the threat of burnout.

Loss of a healthy life balance.

If you casually workout at the gym, will you see the positive results that you want?

If you pace yourself and your competitor is relentlessly pushing themselves, who is going to win out?

Be the absolute best outside of work or business. 

Equally push yourself to be the best spouse or significant other. 

Push yourself to be the best family member, parent, or friend.

Be the best board member, weekend warrior, workout partner, bridge player, quilt maker or whatever stirs your heart and drives your greatest passion. 

Just remember, we are not here for a long time, so might as well push ourselves to have a good time. 

Wrapping It Up 

Thank you for stopping by. 

Click these helpful links below: 

Follow B2Btail on 

 

 

/by