“Manufacturer Direct”! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider. Especially when it comes to selling direct to end-users or consumers. However, today we are going to discuss a couple of options to NOT consider. As an eCommerce evangelist, let’s […]
Randy McNeely, who owns the title “Kindness Champion” and also serves as the executive producer of “The Kindness Hunters” TV Show recently shared this thought, “I prefer not to use the phrase ‘social distance’. As social creatures, we are ‘physically distancing’, not ‘social distancing’ thanks to the fact that we live in a digital world.” […]
Today, we are going to discuss: “Get Offensive” to escalate your eCommerce strategy. Not the same type of offensive as your Uncle Charlie at a cookout. As well as the drunk co-worker at the annual Christmas office party (hopefully we’re not talking about you). Rather, this “Get Offensive” refers to you aggressively letting the world […]
Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy. Especially since targeting your core strengths allows you to better market and brand your business by beating the drum of your specific area of expertise. Maximize what you know best! Staying in your wheelhouse also allows you […]
We have extremely exciting news to share with you. Our beloved client, Falconer Electronics earned the award for the innovative manufacturer of the year for 2020 at Buffalo Business First. Due to its excellence and consistent quality, Falconer Electronics was recognized as a true example of quality and excellence. Additionally, Buffalo Business First acknowledged the commitment […]
The Mohawk Valley SBDC offers a virtual eCommerce workshop on August 5 at 10:30 which features a case study with Falconer Electronics. With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including: […]
Go Deep with Your Keyword Strategy. For example, let’s pretend that we sold shoes. However, we only sell one type. Pink Nike running shoes with purple shoelaces. If we tried targeting or marketing our company for simply the keyword “shoes”, we would go broke trying to appear in search results. Though, an argument could be […]
“Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities. As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to serve each customer and contribute to their success. Yet, a custom manufacturer is always at the mercy of the customer. When […]
Looking for a quality web designer? Awesome! That is fantastic news that you have decided to upgrade your website. Possibly even launching your first website. Now the challenge, finding a quality web designer. Not sure where to start? We have your back. This post includes a number of excellent resources for you as you explore […]
The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the eCommerce Boot Camp for Small Business. This exciting webinar on eCommerce Strategies takes place on September 15 at 10:00 EST which features a case study with Falconer Electronics. Click here to learn more about the Buffalo SBA With […]
The Alaska MEP (Manufacturing Extension Partnership) offers this exciting webinar on eCommerce Strategies for Manufacturers on September 9 at 5:00 est which features a case study with Falconer Electronics. Click here to learn more about the Alaska MEP With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us […]
Congressman Reed toured our client, Falconer Electronics on August 25, 2020. The entire Falconer Electronics team was blown away by the Congressman’s genuine interest and care for not only the company but also each staff member as individuals. Check out the press release here: “Humble Beginnings: Reed Visits Falconer Electronics“ Congressman Reed Tours Falconer Electronics […]
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