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Applying The Theory of Constraints to Your eCommerce Strategy

Applying The Theory of Constraints to Your eCommerce Strategy

In a recent post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering bottlenecks and road bumps that restrict a business from hitting goals. In other words, identifying exactly where a constraint lives […]

12 Helpful Suggestions to “Give Value First”

12 Helpful Suggestions to “Give Value First”

When searching for a new vendor or professional service provider, do you seek companies that “Give Value First”? As the saying goes, “it takes a village to raise a child”.  Well, it also “takes a village” to raise a business.  Partnering with the right company or individual delivers powerful results for your business.  Teaming up […]

A Minimum Viable Product Helps You “Get in the Game” 

A Minimum Viable Product Helps You “Get in the Game” 

Sometimes you need to leave the sideline and just “GET IN THE GAME!” A Minimum Viable Product helps you do just that.  It offers an incredibly powerful strategy to help you “Get in the Game”. Quickly and efficiently.  Even when not fully prepared or completely ready. Whether contemplating a new product, a new website or […]

Seeking Soulmates: Does Your Website Attract Dream Customers?

Seeking Soulmates: Does Your Website Attract Dream Customers?

Seeking soulmates. Isn’t that basically the goal or function of a business website?  Most websites play the role of matchmakers in some capacity or another.  Not in the sense of an actual date, but a website matches you with a solution to the problem you face at that moment.  For example, searching for clothes, a […]

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse 

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse 

Another tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.  As a manufacturer, ever find yourself stumbling out of your wheelhouse?  Drifting down a path that falls outside of your strengths and core capabilities.  Especially for custom manufacturers.  If you do not know what I am referring to, God bless […]

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)

Another powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.  In other words, eCommerce enables you to create your very own R & D department (Research and Development).  Cheaply…oops…I mean, inexpensively!  Related Article: Another Incredible eCommerce Benefit: No Major Capital Expenditures […]

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep.  With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:  WHY? Your website serves as the face of your business as […]

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow

One of my absolute favorites on the list of eCommerce Benefits: No Receivables!  Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.  However, can you imagine a life with NO receivables?  Sounds like heaven, right? I am pretty sure I would still have hair if […]

Eliminate the Cumbersome RFQ Process with eCommerce

Eliminate the Cumbersome RFQ Process with eCommerce

Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.  Especially since going through the RFQ process is a huge expense to your company. With no guarantee that you will land the bid. URGH! However, scaling your proprietary process with a predetermined product […]

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As you explore and consider Manufacturing eCommerce Strategies, defining your menu […]