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Are you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop. Well, most custom manufacturers find great difficulty conquering the “Job Shop Challenge”. What exactly is this particular “Job Shop Challenge” that I am referring to? So glad you asked. First, let’s take a look at the incredible business that you built […]
Scale Your Proprietary Process! How? With eCommerce. Let’s discuss further. eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let’s take a look at your business. For years, possibly your business’s entire existence, as a custom manufacturer you have made parts or products for other […]
Market Your Manufacturing Facility Like a Five Star Resort. Well, that’s certainly an interesting concept. Many manufacturers found themselves in manufacturing due to the fact that their passion for creating and producing incredible products led them down this path. The machinery, equipment, the burning desire to solve problems. However, plenty of manufacturers did not enter […]
Wouldn’t it be great if your company could Dominate Search? Wait, Dominate Search? Seriously? Yet, isn’t that the dream of every small business owner and search marketer? Just think if each and every time an ideal customer or your “soulmate” is searching for the products or services that you provide, there you are, hanging out […]
“We prided ourselves as being the “Best Kept Secret” for decades. However, the internet changed everything. Now what?” Unfortunately, I kept hearing this comment over and over from manufacturers. Especially from custom manufacturers. Many manufacturers actually wore the “Best Kept Secret” status as a badge of honor. However, what do you do when being the […]
Let’s talk about your CTA problem. Wait, what is CTA? So glad you asked. CTA = Call to Action. As we continue our series on making that outstanding first Webpression, this post addresses the CTA on your website. This is not a reference to the latest and greatest video war game. A clear and strong […]
Another exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, “Manufacturer Direct!” So, what crosses your mind when you hear “Manufacturer Direct”? Huge savings by skipping the middle man. No additional costs, fees, or added margins. Essentially, dealing directly with the folks who actually hand-crafted your product. Both the manufacturer […]
“Manufacturer Direct”! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider. Especially when it comes to selling direct to end-users or consumers. However, today we are going to discuss a couple of options to NOT consider. As an eCommerce evangelist, let’s […]
Today, we are going to discuss: “Get Offensive” to escalate your eCommerce strategy. Not the same type of offensive as your Uncle Charlie at a cookout. As well as the drunk co-worker at the annual Christmas office party (hopefully we’re not talking about you). Rather, this “Get Offensive” refers to you aggressively letting the world […]
Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy. Especially since targeting your core strengths allows you to better market and brand your business by beating the drum of your specific area of expertise. Maximize what you know best! Staying in your wheelhouse also allows you […]