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One of my absolute favorites on the list of eCommerce Benefits: No Receivables! Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child. However, can you imagine a life with NO receivables? Sounds like heaven, right? I am pretty sure I would still have hair if […]
Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process. Especially since going through the RFQ process is a huge expense to your company. With no guarantee that you will land the bid. URGH! However, scaling your proprietary process with a predetermined product […]
As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As you explore and consider Manufacturing eCommerce Strategies, defining your menu […]
Are you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop. Well, most custom manufacturers find great difficulty conquering the “Job Shop Challenge”. What exactly is this particular “Job Shop Challenge” that I am referring to? So glad you asked. First, let’s take a look at the incredible business that you built […]
Scale Your Proprietary Process! How? With eCommerce. Let’s discuss further. eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let’s take a look at your business. For years, possibly your business’s entire existence, as a custom manufacturer you have made parts or products for other […]
Market Your Manufacturing Facility Like a Five Star Resort. Well, that’s certainly an interesting concept. Many manufacturers found themselves in manufacturing due to the fact that their passion for creating and producing incredible products led them down this path. The machinery, equipment, the burning desire to solve problems. However, plenty of manufacturers did not enter […]
Wouldn’t it be great if your company could Dominate Search? Wait, Dominate Search? Seriously? Yet, isn’t that the dream of every small business owner and search marketer? Just think if each and every time an ideal customer or your “soulmate” is searching for the products or services that you provide, there you are, hanging out […]
“We prided ourselves as being the “Best Kept Secret” for decades. However, the internet changed everything. Now what?” Unfortunately, I kept hearing this comment over and over from manufacturers. Especially from custom manufacturers. Many manufacturers actually wore the “Best Kept Secret” status as a badge of honor. However, what do you do when being the […]
Let’s talk about your CTA problem. Wait, what is CTA? So glad you asked. CTA = Call to Action. As we continue our series on making that outstanding first Webpression, this post addresses the CTA on your website. This is not a reference to the latest and greatest video war game. A clear and strong […]
Another exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, “Manufacturer Direct!” So, what crosses your mind when you hear “Manufacturer Direct”? Huge savings by skipping the middle man. No additional costs, fees, or added margins. Essentially, dealing directly with the folks who actually hand-crafted your product. Both the manufacturer […]