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“Manufacturer Direct”! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider. Especially when it comes to selling direct to end-users or consumers. However, today we are going to discuss a couple of options to NOT consider. As an eCommerce evangelist, let’s […]
Today, we are going to discuss: “Get Offensive” to escalate your eCommerce strategy. Not the same type of offensive as your Uncle Charlie at a cookout. As well as the drunk co-worker at the annual Christmas office party (hopefully we’re not talking about you). Rather, this “Get Offensive” refers to you aggressively letting the world […]
Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy. Especially since targeting your core strengths allows you to better market and brand your business by beating the drum of your specific area of expertise. Maximize what you know best! Staying in your wheelhouse also allows you […]
“Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities. As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to serve each customer and contribute to their success. Yet, a custom manufacturer is always at the mercy of the customer. When […]
Looking for a quality web designer? Awesome! That is fantastic news that you have decided to upgrade your website. Possibly even launching your first website. Now the challenge, finding a quality web designer. Not sure where to start? We have your back. This post includes a number of excellent resources for you as you explore […]
What on earth took me so long to read “The Goal” by Eliyahu M. Goldratt and Jeff Cox? The first edition came out in 1984. Several years ago a close friend, Max Krug, introduced me to the book “The Goal” as well as the Theory of Constraints. Consequently, Max is a Theory of Constraints (TOC) expert and consultant. Max preaches […]
So you hate making cold calls? Join the club. Well, eCommerce perfectly suits the individual who loathes spending their time making cold calls. Especially for those manufacturers who are introverts. In many cases, a manufacturer or business owner is the widget expert. They thrive on operations and production. Give them a problem to solve, they […]
Powerful eCommerce Benefits exist for companies willing to embrace eCommerce strategies. This holds especially true for manufacturers. Even though manufacturers have been slow to capture the incredible opportunities presented with eCommerce. If you have been contemplating how eCommerce could help your company, we put together a list of the Top 10 eCommerce Benefits for manufacturers. […]
Another incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures. For the record, I am CHEAP. Extremely cheap. Feel free to ask my wife, friends, family or even my 140 LB Rottweiler. Actually, I spoil my Rottie so he might not be the best to ask. Anyway, with that in mind, […]
Randy McNeely, who owns the title “Kindness Champion” and also serves as the executive producer of “The Kindness Hunters” TV Show recently shared this thought, “I prefer not to use the phrase ‘social distance’. As social creatures, we are ‘physically distancing’, not ‘social distancing’ thanks to the fact that we live in a digital world.” […]