https://b2btail.com/wp-content/uploads/2019/08/direction-255294__480.jpg480815Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-08-05 17:42:322020-03-29 04:41:3019 Tips for Curing “I Hate Change” (Plus a Healthy Dose of eCommerce)
Top 13 Reasons Why Manufacturers Struggle with eCommerce
After consulting with dozens of manufacturers over the years, many reasons surface as to why manufacturers Struggle with eCommerce.
Here are 13 of the most common concerns that I encounter:
Skepticism: Will eCommerce help achieve goals and offer ROI?
Overwhelming: Entering the unknown
Do not fully understand how eCommerce works
Too busy: Lack of time, energy, and resources
Who will manage? No key employee on hand to champion the cause
Financial risk: Too expensive
Not familiar with an eCommerce web design firm that they know or trust
Who will create content for the eCommerce site? Product descriptions, pictures, videos, etc…
Who will execute marketing strategies? SEO, Pay-Per-Click, Social Media, Video, Blog, etc…
Do not accept credit cards: Don’t want to sacrifice the 2-3%
Customer Service concerns: Who will deal with consumers? Phone calls? Emails? Bad leads? Spam?
Current infrastructure does not fit shipping small quantities to businesses or even consumers
Unsure of 4 P’s: Product, Placement, Price and Promotion
This holds true especially for small manufacturers who deal with just a handful of customers. In many cases, the same customers that they have dealt with for years.
Each reason holds as a legitimate concern which contributes to not moving forward.
So let’s discuss how to become unstuck.
What do you have to lose?
What is the absolute worst thing that could happen if you tipped your toe into eCommerce?
Would the investment of time and money severely damage the company?
Is it just a matter of stepping out of a comfort zone?
A saying in my family goes, “You will never find your next favorite food or restaurant unless you try new something new.” Therefore, broaden and expand your horizons.
“You will also never discover your next favorite city unless you travel.” So explore.
The same could be said about eCommerce.
Is it possible that the Struggle with eCommerce would not be a struggle at all?
Actually, it is just a matter of getting in the game.
Creating a strong eCommerce presence represents your 24 sales tool.
Opens new doors.
Creates entirely new possibilities.
Struggle with eCommerce: Any options?
In many cases, manufacturers just simply do not know where to start or who to turn to for help.
Especially since manufacturers are extremely busy. Time is a premium.
As a manufacturer, you have spent years upon years mastering your trade.
Focusing on perfecting systems and processes. Operations. Quality. Safety. Collecting receivables. Vendor relationships. Cash flow.
In addition, you tackle administrative nightmares with government regulation, taxes and constant changes in health insurance premiums. Fuel prices. Furthermore, now add tariffs to your list of concerns.
With all of those heavy burdens, who has time to figure out how to execute an eCommerce strategy?
With most problems at a business, it seems there exists a professional service to pull that particular source of stress off of your plate.
For example:
Payroll = ADP, Paychex, local payroll services, etc…
What social media platforms make the most sense for you?
Tackling these concerns can be daunting.
Thus, the struggle!
Let’s take a look at a couple relatively easy and painless options for you to consider as a first step into the world of eCommerce.
Amazon & eBay
If you are uncertain of a direction as well as figure that the cost of a new eCommerce store sounds too expensive, try an online marketplace.
Especially if you manufacture proprietary products or finished goods.
Explore a safer, easier and less expensive route for eCommerce beginners by placing products on Amazon or eBay.
Amazon and eBay serve as a fantastic starting point with a massive audience already built in.
Odds are you have purchased products on either or both websites (probably a foolish statement, right?).
Both online marketplaces deliver instant opportunity for exposure to millions of potential customers.
Amazon and eBay each serve as an outstanding resource to research and develop your product line as well as build your brand.
This is an extremely inexpensive solution to just get started.
Add WooCommerce to Your Current WordPress Website
Another affordable and effective option, if you use WordPress for your current website, add the WooCommerce plugin.
Best of all, it is easy to add and FREE. Talk with with your web designer about what it would take to start an eCommerce store with WooCommerce.
This route allows you to experience the steps of creating your own eCommerce store.
An eCommerce store also takes your current website beyond the “online business card” phase.
Though this route lacks the instant audience that Amazon and eBay delivers, WooCommerce still provides a powerful tool for your current customers as well as reaching out to new markets.
These options offer you an excellent opportunity to test the eCommerce waters to see if you have a viable and competitive product or strategy.
Wrapping It Up
Thanks for taking the time to read this post.
The goal here is to help you capture a piece of the upcoming $1.8 TRILLION B2B eCommerce market.
Over the coming weeks, we are going to dig much deeper into creating a viable eCommerce strategy for your business.
Hopefully providing you with the tools and resources to help you make a successful plunge into eCommerce.
So what struggles have you experienced with eCommerce at your business?
During a recent conversation on integrity with a close friend, he shared an outstanding analogy.
First, let me explain a little history.
I’ve been blessed with amazing friends. This particular gentleman has been one of my closest friends since 7th grade.
He was the class president in high school. On the homecoming court. Played on the football team.
After graduating from college, he served as a military officer.
Since then, he has built a hugely success career in the medical device industry.
Above all, this friend is an excellent father and a loving family man.
My respect and admiration for this friend runs deep.
Bottom line: he is just an incredible person. For nearly 40 years we have been through thick and thin together.
During a discussion not long ago, a question came up regarding building trust and living life with integrity.
This friend never disappoints. Let’s see what you think.
“City Slickers” Provides a Lesson on Integrity
Sure enough, my friend belts out a scene from the 1991 film, “City Slickers” with Billy Crystal.
It’s a great story about three friends coping with midlife crisis.
Each character is struggling with issues such as marriage, kids, career, aging as well as just coping with life in general.
Ed (played by actor Bruno Kirby) poses a hypothetical scenario to Billy Crystal’s character Mitch and Daniel Stern (Phil).
The discussion revolves around experiencing a “one night stand” outside of marriage.
In particular, Ed asks if Mitch would cheat on his wife if there was absolutely no chance of being caught:
ED: Let’s say a spaceship lands. Mitch: Good, reality. Are you listening to this? Ed: A spaceship lands and the most beautiful woman you ever saw gets out. All she wants to do is have the greatest [one night stand] in the universe with you. Mitch: Could happen. Ed: When it’s over, she flies away for ever. No one will ever know. You’re telling me you wouldn’t do it? Mitch: No. Because just what you are describing actually happened to my cousin Ronald. And his wife did find out about it at the beauty parlor. They know everything there. Ed: Forget about it. Mitch: I’m saying it wouldn’t make it all right if Barbara didn’t know. I’d know, and I wouldn’t like myself. That’s all.
My friend concludes by explaining that he refuses to take shortcuts or make questionable decisions.
He is certainly concerned about what others would think.
However, he responds “More importantly, I’d know, and I wouldn’t like myself.”
Great answer my friend!
Warren Buffett Front Page Newspaper Test
Many years ago, I was introduced to Warren Buffet’s “Newspaper Test”.
On reputation, Mr. Buffett urges managers to think of one guiding idea: “Do nothing you would not be happy to have an unfriendly but intelligent reporter write about on the front page of a newspaper.”
This philosophy (or rather mandate) came to light during the 1991 scandal ridden Solomon Brothers debacle. Buffet took over as CEO when illegal bidding was discovered at the Wall Street firm.
Buffet also shared another priceless piece of advice: “Lose money for the firm, even a lot of money, and I will be understanding; lose reputation for the firm, even a shred of reputation, and I will be ruthless.”
A Life Changing Tweet
Warren Buffett’s Front Page Newspaper Test is even more relevant today than ever before. Thanks to social media.
Anyone and everyone now has a platform to cry foul.
Committing an act that employees or customers view as immoral or lack integrity will likely land on Facebook, Twitter or Instagram for the world to see.
The digital age allows all individuals to play the role of reporter or whistleblower.
On the other side of the coin, send out one inappropriate Facebook post or tasteless Tweet and your life can change in that split second.
For example, even celebrities are not immune to a public lashing after sending an offensive Tweet:
Rosanne Barr was kicked off her resurrected namesake TV show
Gilbert Gottfried is no longer the Aflac Duck
Anthony Wiener showed off his….namesake…..well you know how that turned out
So how does a company or individual avoid such disasters?
“Honesty and integrity are by far the most important assets of an entrepreneur.” Zig Ziglar
Maintaining high moral ground certainly goes a long way personally and professionally.
https://b2btail.com/wp-content/uploads/2019/07/ethics-2991600__480.jpg480678Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-07-07 06:39:432023-12-28 06:45:36INTEGRITY: “I’d Know, and I Wouldn’t Like Myself”
In other words, a trusted guide to help you conquer the extreme challenges that you face.
This is especially important for business owners and entrepreneurs.
As an entrepreneur since 1990 (which just means I am extremely old), I can attest that climbing the entrepreneurial mountain certainly requires a tremendous amount of guidance and support.
Alison Levine survived climbing Mount Everest. Twice!
To survive climbing Mount Everest, Alison explains that climbers commonly find success by teaming up with a Sherpa.
While researching the Sherpa community, I stumbled on this fascinating article from the NY Times: “Deliverance From 27,000 Feet”.
This article piqued (or should I say peaked) my interest on the incredible courage and fearlessness of a Sherpa.
Also, the shear danger that they face while assisting those on a quest to conquer Mt. Everest.
Check out this video below:
Can You Climb it Alone?
What was the tallest mountain before Mount Everest was discovered? The answer: Mount Everest. It just wasn’t discovered yet. My daughter loves to tell that joke.
Is climbing Mount Everest comparable to running a business? Or vice versa?
Both are thrilling adventures. Each offers a strong sense of accomplishment.
Once you reach the summit, you can celebrate. A life’s dream achieved. Jubilation!
Yet, once you reach the top, how on earth do you get back to the bottom? Hmmm…..
It takes tremendous skill, determination, guts, courage, as well as a bit of insanity. Probably, lots of insanity.
So yes, running a business must be just like climbing Mount Everest. Lots of insanity, right?
Of course, this is coming from a guy who has never actually climbed a mountain. Ever. For that matter, I even struggle climbing up a ladder.
Anyway, for a select elite few, climbing Mount Everest is a major “bucket list” achievement. A chance of a lifetime. Major bragging rights. Thrill seekers reaching for the ultimate high.
It doesn’t get any higher than Mount Everest.
Can a westerner accomplish this massive feat on their own?
A crucial component for the western adventurer to successfully reach the Mount Everest Summit is partnering with a highly experienced Sherpa.
Sherpas are commonly referenced as mountain guides who help climbers navigate the brutal terrain while reaching their goal.
However, you might find this interesting, the definition of a Sherpa according to LiveScience.com actually states:
It’s worth noting that the term “Sherpa” does not actually mean “mountain guide,” as many people believe, but instead refers to an ancient ethnic community of some 154,000 members.
Who Is Your Sherpa?
So, who helps you navigate the treacherous terrain with running your business?
Do you have a Sherpa in your life? Someone who has climbed the path prior to you? A person who knows and understands the dangers ahead?
Westerners may want or try to rush to the top of Mt. Everest.
However, a good Sherpa certainly wants the climber to reach the top as well.
Yet, more importantly, they want a safe return which is the primary goal.
Especially since an expedition up Mount Everest can turn deadly on a moments notice. Even for the most experienced and trained Sherpa.
The Sherpa culture is synonymous with mountain guides due to living in the mountains of Nepal and the Everest region.
A Sherpa helps carry necessary equipment, fix ropes. Despite hazards and risks, a Sherpa provides guidance to ensure a safe climb and descent.
A successful climb involves years of preparation and planning. Studying weather patterns.
Plotting out the safest route to success.
Just like running a business.
So who helps plot your route?
Additionally, who plays a critical role in your success?
In other words, who provides the necessary guidance for you to reach your summit and achieve a safe descent?
A coach. Teacher. Mentor. Business partner. A boss. An ex-colleague. Significant other. Parent.
Do you rely on business partner? A key employee. Your accountant. Attorney. A vendor. Business consultant.
Sources to Connect with Your Next Sherpa
Aligning yourself with seasoned experts who know the terrain offers the opportunity to reach your peak much quicker.
Sometimes simply learning what NOT to do plays as much importance as what TO do.
Having a trusted confidant in your corner is truly a gift which is absolutely priceless when making tough business decisions.
If you lack a solid guide or Sherpa at this stage, there is no better time than the present to team up with an experienced source.
As the saying goes, “When the student is ready, the teacher appears.
Below includes several resources to consider when seeking your Sherpa.
LinkedIn
For starters, LinkedIn, of course, serves as an amazing resource for finding business coaches and advisors eagerly willing to help guide you.
Just look around. Connect. Engage. Express your thoughts. Share your expertise.
Join a LinkedIn Group within your industry.
Follow LinkedIn Influencers who deliver valuable information and engage vibrant conversations. This is an excellent way to find and connect with like minded individuals.
Post questions that negatively impact your business. LinkedIn users love answering questions that displays their talents and experiences while solving problems.
Podcasts
Another excellent resource to find a coach or guide: podcasts. It is amazing the number of podcast available.
Again, LinkedIn plays an excellent resource to locate high level podcasts covering any imaginable business topic.
Lately, I have become a podcast junkie while walking the dog, at the gym, or mowing the lawn.
The incredible value is truly priceless. Every episode offers tips, advice or inspiration.
Below includes a number of podcasts that I find extremely helpful & inspirational:
SBDC’s are located on college campus’s throughout the U.S. Being in an academic setting promotes educational resources for entrepreneurs.
As an SBDC advisor for four years, serving entrepreneurs was an absolutely amazing experience.
The SBDC offers one-on-one counseling services, workshops on a wide range of topics as well as provides business tools and resources to help you succeed.
Best of all, SBDC advising services are completely free. Click on this link to find the nearest SBDC.
Chamber of Commerce
As a volunteer board member of my local Chamber of Commerce over the past six years, it truly blows me away with the rock solid relationships created by networking at the Chamber. Become a member of your local Chamber and get involved.
A Chamber of Commerce will offer business workshops on hot topics. In addition, networking events where you can discuss issues that impact your business. Connecting with fellow business owners in your area offers wonderful potential to find mentors and trusting friendships that help you tackle day to day concerns.
Additional Resources to Find a Sherpa
Additional resources when seeking business guidance include:
CPA – Every entrepreneur needs a rock solid accountant or CPA. Finding one that you trust plays a critical role in your success. Here is a link that connects those searching for a CPA.
Trade Associations – Involve yourself in trade associations. Networking with others within your industry offers tremendous opportunity. Finding like minded individuals who speak your language and share your passion is extremely beneficial.
Business Networking Group – Check out local Business Networking Groups in your area. If you struggle to find a helpful group, maybe this is your opportunity to start one yourself. Here is a link the BNI which is a popular Business Networking Group.
The Friends & Family Plan – Of course, don’t neglect the friends and family plan. These folks know and love you more than most. Sometimes confiding in someone outside of the business world you knows you intimately on a deep personal level can share insight from a unique perspective.
Wrapping It Up
In conclusion, if you are considering entrepreneurship for the first time – Go For It!
Entrepreneurship can be the most thrilling adventure that you will ever encounter.
Yet, a startup needs guidance and advice just as much as the most seasoned veteran entrepreneur.
So regardless of what stage you are at, team up with a top notch Sherpa.
Then go out and conquer that entrepreneurial mountain like there is no tomorrow.
Most importantly, enjoy the trip.
https://b2btail.com/wp-content/uploads/2019/06/glacier-1669112__480.jpg480853Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-06-30 16:48:012022-11-01 06:29:50Teaming up with a Sherpa to Climb the Entrepreneurial Mountain
Blogging plays a critical role with any B2B marketing strategy. One major challenge though: Where to start? Creating blog topics that readers find helpful and educational certainly is not an easy task.
Additionally, many small business owners question the value of blogging for their company.
Especially for those in manufacturing.
Common questions asked during discussions with manufacturers who are considering blogging:
Who has time to actually blog?
In particular, as a manufacturer or small business owner, what the heck do you blog about anyway?
Does a business truly benefit from blogging?
More importantly will blogging connect with new customers?
Bottom line, will blogging actually generate sales?
Blogging delivers powerful results for many reasons.
Inform potential prospects on your company, products, and services
Convert content from blogs into social media posts
So, let’s dig deeper on blog topics to consider for your business.
Where to Start?
Actually there are tons of blog topics to consider for your customers.
Yet, taking the time and energy to actually sit at a computer and type these thoughts out sounds overwhelming. Daunting. Seems like a waste of time.
I get it. You are BUSY! Constant fires to put out. You have a steady list of issues that need addressing.
Stopping to type out a blog post typically does not make the priority list for most small business owners.
Especially those who lack the experience in creating content. Let alone the desire.
A common response to blogging, “if I wanted to be a blogger, I would have gone to journalism school”.
However, the great thing about blogging, anyone with a computer, laptop, cellphone or mobile device can now create a voice.
Stepping out of your comfort zone to put your thoughts out on the World Wide Web can be intimidating for many.
So, wondering where to start?
For example, find a topic that you are an expert in or where you share a deep passion. Then sit down and just start typing.
Still questioning what blog topics would create the most impact for your business?
The goal here is to help you achieve your goals.
Blog Topics: Just Start
When it comes to blogging, just start with one blog a month.
However, just start.
Then consider every other week. Possibly graduate to once a week.
Just start.
It takes time though. Be patient.
Yet, give it everything you’ve got.
Just start.
For your first post, simply begin blogging about your business. Your product line. Your area of expertise.
No one knows your products better than you.
If someone was sitting across from you and you needed to describe what you do, type that.
Consider this analogy: pretend you are in front of a classroom of 6th graders and it is “Mom or Dad comes to school for career day”.
Well, you better be on your “A game” because 6th graders are a tough crowd. They can smell fear or weakness a mile away.
Also, you have the pressure that you MUST be the “cool” parent. You don’t want the other kids telling your child how boring you are.
Years from now these kids will say “I never wanted to become a _______, because this parent came in our classroom and did such a pathetic job explaining what they did for a living that I vowed to NEVER do what they do.”
How is that for pressure or incentive to share what you do with a passion?
Blog About What You Know Best
Another option when determining blog topics, pretend your dream customer is standing in front of you. It could be at a trade show. At a conference or event. The coffee shop. On the street.
What would you say? How would you describe your business? Can you paint a clear picture of how you can solve their problem?
Otherwise, another scenario, let’s pretend a customer is taking a tour of your facility.
During a tour, you will demonstrate why you are the BEST option to provide the solution that this particular customer is seeking? You will show off your amazing team, equipment, machinery, and resources. Well, there’s another potential blog post. Actually, an entire series of blog posts.
The internet makes everyone’s lives more efficient.
Especially since it is unrealistic to stand face to face with every prospect.
To turn it around, when you are the buyer seeking a new vendor, where do you turn?
In the past, you had to go to trade shows to find the best vendors.
Back in the 1990’s, I recall going to trade shows to find new vendors. In January. The dead middle of winter. It was expensive (plus very cold). It also meant time away from running my business. On another occasion many years ago, I traveled to Hong Kong searching for new vendors. It was an absolutely wonderful experience, just not efficient.
All of that just to find new products and vendors. Sure it is great meeting new people face to face.
However, conducting a Google search or connecting with new vendors on social media works so much more efficiently and affordably.
Blogging helps you make those valuable and profitable connections. Efficiently.
Blog Topics for Your Business
Finally, let’s dig into blog topics to launch your blogging journey.
Below includes a list of blog topics to consider when starting your blogging career:
How you started the company
Why you chose entrepreneurship
Explain the benefits of outsourcing the products and services that you offer
Information about your community
Start a blog series on your proprietary products or processes
Reviews on the equipment and tools that you use
Meet the Team: Profile your amazing employees
Case studies
Customer Service Questions – FAQ’s are excellent blog topics
Benefits of Made in USA
Recycling
Safety concerns in your industry
New equipment purchases
Updates or improvements on your website as well as progress with internet marketing
In conclusion, one thing to remember, just get started!
For those already enjoying success with blogging, what resources do you find the most helpful?
Thank you for reading & wishing you tremendous success with your blogging journey!
https://b2btail.com/wp-content/uploads/2019/06/adult-2242164__480.jpg480686Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-06-23 05:27:392023-02-11 14:31:15The Top 25 Blog Topics for Manufacturers Eager to Start Blogging
As an eager student of life, I long for the knowledge and tools to further myself in the Art of Building Trust.
Building Trust plays a critical role with any relationship.
Trust is based on truth.
It is human nature that we all hunger for trust and truth.
However, in some cases you just can’t handle the truth.
Well, sometimes handling the truth includes dealing with a betrayal of trust.
Ever have someone violate your trust?
Most likely we have all experienced a violation of trust at some point in time.
In other cases, intentional or not, we may have been the culprit who broke the trust of another.
Either way, recovering broken trust can be a long and painful process.
For this particular conversation, let’s discuss Building Trust with business relationships.
It is so incredibly inspiring when you find an individual or business devoted to high integrity.
Surrounding yourself with people that you trust while conducting business is truly a gift. Why? Because money is involved.
Isn’t it interesting that the cliche states “never mix money with friends and family”?
Yet, as we build business relationships, don’t we strive to develop healthy relationships in the same manner as friends and family?
Have you ever walked out of a meeting where you felt the need to take a shower immediately after? Why? Because money was involved and you felt others at the meeting were fixed on taking yours.
So let’s add, “never mix money with friends and family AS WELL AS those who you feel the need to take a shower after meeting”.
The Art of Building Trust
In the early stages of a business relationship does someone trust you immediately? Most likely not.
It takes time.
The same goes with developing a skill or an art.
When watching an amazing performance of a top athlete, musician, or artist, most spectators have no idea of the hours upon hours required with rehearsing and practicing that goes on behind the scenes.
To develop that art it takes lots heart and passion. Hard work. Commitment. Determination. Commitment. Persistence. Overcoming mistakes. Practice. Routine. Healthy habits.
The same goes with healthy business relationships. It takes weeks, months or even years with……
Building Trust.
Establishing Trust.
Earning Trust.
Nurturing Trust.
However, it only takes moments to completely destroy that trust.
Yet, trust doesn’t necessarily mean that you like someone.
An interesting question popped up while discussing this topic with a colleague:
Would you rather do business with someone you like but do not trust as opposed to someone that you don’t like but fully trust?
1 a : assured reliance on the character, ability, strength, or truth of someone or something
b : one in which confidence is placed
2a : dependence on something future or contingent : HOPE
b : reliance on future payment for property (such as merchandise) delivered :CREDIT bought furniture on trust
3a : a property interest held by one person for the benefit of another
b : a combination of firms or corporations formed by a legal agreement especially : one that reduces or threatens to reduce competition
4a : CARE, CUSTODY the child committed to her trust
b(1) : a charge or duty imposed in faith or confidence or as a condition of some relationship
(2) : something committed or entrusted to one to be used or cared for in the interest of another
LinkedIn is an amazing platform loaded with professionals who deliver invaluable messages and helpful pieces of advice on Building Trust.
For example, Edward Zia Founder of Excellence Above Coaching in Australia (Marketing Mentor, Business Commentator, Blogger and 4Networking Leader) shared his thoughts on the Art of Building Trust:
“At the end of the day you can say what you want, people will measure trust by your consistent actions and behaviors on a daily basis. So watch out and make sure that you are doing the RIGHT thing.”
Who Do You Trust AND Who Trusts You?
Who is the first person that comes to your mind regarding Building Trust?
Act as if every decision made winds up on a front page article “written by a smart but pretty unfriendly reporter” that will be read by your family, friends and neighbors.
Wrapping It Up
Thanks for stopping by to check out this post. I deeply appreciate it.
So what are your thoughts? I would love to hear your comments on how do you Build Trust?
https://b2btail.com/wp-content/uploads/2019/06/handshake-2009195__480.png480897Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-06-16 15:28:492020-01-13 09:34:1419 Tips on the Art of Building Trust (Plus a Bonus Tip From Warren Buffet)
Does your business or organization suffer from Sacred Cowitis?
Are you thinking, what on earth is Sacred Cowitis?
So glad you asked.
Well, according to Webster’s dictionary, the definition of Sacred Cowitis (cow-eye-tis) goes as follows:
Sacred Cowitis occurs within a business or organization gripped with fear and resistance to change. Particularly with outdated technology, systems and processes.
Sacred Cowitis is synonymous with the DREADED DISEASE of “This is how we have always done it…..plus I hate change”
Well, Sacred Cowitis truthfully has not found its way onto Webster’s but I am working on it.
Well today let’s discuss those unfortunate sacred cows that hold a business back.
You know the type. Those stumbling road blocks that everyone fully recognizes, yet no one finds the time, ability or stamina to change. The obsolete rules, regulations and rituals that prevent progress.
Above all, the unfavorable circumstance where staff would rather continue performing existing tasks that are comfortably known versus attempting to tackle continuous improvements or change.
Unfortunately doing the same thing over and over while hoping for a different result defines insanity, right?
As a result, you cannot afford to allow your company to be victimized by Sacred Cowitis.
It takes courage, determination and persistence to break old habits.
What does it take to shatter the resistance?
Taking charge of a project or situation to allow a company to enter new technologies and processes. Especially at a small business.
Though more flexible than a large corporation, many small businesses lack the skills, experience and expertise to tackle a significant project. They just need a helping hand.
Asking the Experts on How to Cure Sacred Cowitis
Think of all of the corporate giants that fell victim to Sacred Cowitits.
For example, a short list of once powerful companies include:
Kodak
Toys R’Us
Blockbuster Video
Circuit City
Borders Bookstore
This list represents companies who’s commitment of “This is how we have always done it” weighed greater importance above embracing change.
Can you imagine being the corporate executive or board member at Kodak who disregarded digital photography? Pounding the table and declaring “Kodak was built on print and we will die with print.” Very sad.
As these companies prove, ignoring changing customer behavior certainly invites fatal results.
So, what is the pulse at your company regarding Sacred Cowitis?
Are you embracing change and aggressively pursing new opportunities?
On the other hand, do you find it challenging to tackle new systems and processes?
To avoid following the footsteps of failure from once great companies, let’s turn to a couple of change experts.
Two individuals dedicated to curing Sacred Cowitis while creating a healthy competitive edge for your business.
Susan Tatum, Founder of The Conversion Company in Oxnard, Ca., offers outstanding advice and encouragement for her clients when it comes to embracing change.
This sound advice also translates extremely well with other aspects of your business. However, do yourself a favor read the entire post by clicking here to capture the details of Susan’s brilliant advice.
Additionally, click this link below for another fantastic blog post from Susan on executing effective LinkedIn Strategies:
As a LinkedIn Expert, Susan offers 25+ years of experience running national and global marketing and corporate communications programs. In particular, Susan targets technology and professional services firms.
Throughout phone conversations with Susan, you gather a strong sense of passion, determination and dedication to delivering a high level of customer success.
“Our focus is to build trust among your ideal prospects. Our specialty lies in applying social media to complex buying environments.”
Devotedly building that trust allows Susan to help her clients break old habits while implementing new methods of engagement. Her primary focus targets designing strategic programs for LinkedIn Business Development.
If you find yourself in need of a quick and highly effective cure for Sacred Cowitis with customer engagement, contact Susan Tatum at The Conversion Company. Connect with Susan on LinkedIn here.
Jason Ray: CEO of Paperless Parts
Jason Ray, CEO of Paperless Parts in Boston, spends his time passionately and aggressively helping manufacturers embrace change.
In particular, Jason and his dynamic team created a powerful solution for a significant hurdle and constraint that nearly all manufacturers face.
While searching for a manufacturing business to purchase, Jason identified a major problem: The quoting process.
For a majority of manufacturers, the quoting process is cumbersome, clunky, outdated and frustrating.
Ever spend days or weeks waiting for a request for quote (RFQ)?
Well the team at Paperless Parts works relentlessly to help eliminate the dreaded RFQ process.
Click link below to learn more about Paperless Parts:
During conversations with Jason, his contagious enthusiasm and passion spreads right through the phone.
“We are intentional in everything we do, gritty in the pursuit of excellence, and curious with a bias for action.”
Serving in the Navy for eight years, Jason brings a wealth of leadership experience and structure to this exciting new software solution.
Having personally gone through a demo of this extremely impressive software program, you will be blown away by the simplicity which makes a manufacturers life much easier.
Yet, though it is incredibly user friendly, Paperless Parts offers a highly sophisticated software program that lends a tremendous competitive advantage for its customers.
In conclusion, for any custom manufacturer or job shop who find themselves stuck with the same quoting process as 20 years ago – odds are – it is time for a change.
Jason Ray and the team at Paperless Parts are on a mission to cure Sacred Cowitis by “making manufacturing more accessible”. Well done Jason!! Connect with Jason on LinkedIn by clicking here.
Conquer Sacred Cowitis with LinkedIn
In conclusion, LinkedIn is loaded with amazing experts dedicated to helping your business fight Sacred Cowitis.
Please avoid letting the dreaded disease of “This is how we have always done it” negatively impact your business.
Take it from Susan and Jason who passionately conquer Sacred Cowitis one client at a time.
https://b2btail.com/wp-content/uploads/2019/06/cow-3483980__480.jpg480719Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-06-15 15:00:302019-07-02 19:49:09Experts Offer a Cure for Those Suffering from “Sacred Cowitis”
Looking for inspiration? Motivation? Are you finding the challenges ahead of you similar to climbing Mt. Everest? If so, then you need Alison Levine in your life.
Alison Levine is an incredible source of inspiration. Her massive accomplishments are truly mind blowing.
She is fiercely competitive, yet reveals a deep passion for bettering those around her. Alison is a role model for all ages.
Alison Levine: Adventurer & Leadership Expert
First of all, Alison Levine is a polar explorer and mountaineer. For example, Alison made history serving as captain of the first U.S. Women’s Mt. Everest Expedition team.
Actually, Alison just recently celebrated her 9 year anniversary of successfully reaching the peak of Mt. Everest.
Alison has also built an incredibly successful career as a dynamic keynote speaker on leadership and teamwork.
However, don’t take my word for it.
Do yourself a favor and meet Alison Levine by checking out her amazing Ted Talk:
“On The Edge”
Believe it or not, Alison also found the time to become a New York Times Bestselling author.
So, are you looking for an incredible book with a rare 5 star rating? Need some inspiration and motivation? Seeking new ideas and strategies to enhance your leadership skills?
Well, look no further. Alison Levine wrote just the book for you:
You will find Alison’s stories fascinating, exhilarating, and inspiring.
The book reads as a gripping novel where you cannot wait to turn the next page.
She does an amazing job describing every detail from each adventure. With reading each page, Alison makes you feel the extreme cold while climbing terrifying heights.
However, she still finds the courage to continue on taking each painful step. For example, she finds herself violently ill on a climb, yet still accomplishes her goal of reaching the peak (you need to buy the book to find out details).
Alison not only reveals outstanding stories on overcoming extreme challenges, she also displays strong character and is a woman of high integrity.
Actually, reading this book became a family affair for myself.
My 12 year old daughter and I read this book together. We LOVED it! Alison is truly a role model for any age.
Alison Levine on Complacency
A few thoughts from Alison on complacency:
“…mountaineering, business, leadership, and life: fear is fine, but complacency will kill you. Don’t ever beat yourself up for feeling scared or intimidated. Fear is a natural human emotion, and it’s a strong survival instinct that keeps us alert and aware of our surroundings.”
“Avoiding complacency isn’t just about keeping yourself in check; it also means watching out for all of your teammates.”
“Ironically, complacency is a risk that skyrockets when things are going well—when you feel safe enough.”
“You’ll never improve your skills if you keep following your standard route. And getting out of your comfort zone is not enough; you must take it a step further and learn to be comfortable with discomfort. This is an important part of leader development”
Alison Levine on Leadership
Alison shares her view on leadership:
“Leadership is everyone’s responsibility. It is not solely the responsibility of the C-level executives or the management team within an organization. We are all in a position to proactively work toward having a positive effect on the people around us. Everyone in an organization is responsible for helping to move forward with the mission; but in addition, all employees/ teammates/ people must realize it is also their responsibility to look out for the people on either side of them.”
“You want to get out on the route with people who are better and stronger than you are; you yourself can become better and stronger by observing others who are more experienced and more skilled.”
“Weak colleagues are not hard to identify. These people, to put it bluntly, are liabilities in terms of the job you are trying to do. They lag behind, drag everybody else down, and hinder progress.”
She continues, “If only they could perform at a higher level, or be smarter, or work more efficiently—or, even better, just go away—the entire team would be so much more productive. And happier! And although it may be painful to even imagine this, there could even be a time when, in fact, you might be the one who can’t cut it—when you are the person everyone else wishes would just go away, even if you are trying your hardest.”
Wrapping It Up
These quotes just scratch the surface of the energy, enthusiasm as well as brilliant insight that Alison offers in her book.
Whether you are climbing new heights, tackling tough challenges, or seeking exciting adventures, Alison Levine delivers outstanding guidance and advice on how to reach success.
Bottom line: I strongly recommend grabbing a copy of “On the Edge” today!
After reading this amazing book, you will be motivated and equipped to conquer whatever goal you set for yourself.
By the way, Alison suffers from Raynaud’s disease, which causes the arteries that feed her fingers and toes to collapse in cold weather. This leaves her extremely susceptible to frostbite.
Think about that for a minute. So what does she do? She simply becomes one of the greatest extreme weather adventurers in American history. Well done Alison!
Lastly, to keep up to date on her adventures, connect with Alison on LinkedIn. You can also follow Alison (& Trooper – her beautiful black lab) on Twitter.
https://b2btail.com/wp-content/uploads/2019/06/Alison-Levine-pic-.png8621438Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-06-13 00:56:062023-07-08 09:02:37Alison Levine Takes You to Exhilarating Heights with “On the Edge”
“Here lies a once great company that millions of consumers loved and adored which is now being laid to rest.” – Tombstone of a once great company found in the eCommerce Graveyard.
The brick and mortar “Retail Apocalypse” is upon us and shows no signs of slowing down.
Unfortunately, many of these companies entered the cemetery due to their own self inflicted wounds.
Those companies that just never quite figured out how to establish a healthy eCommerce strategy for survival.
The Growing eCommerce Graveyard
Two more recent additions to the eCommerce graveyard that once seemed improbable include Toy “R” Us as well as a hundreds of Sears locations.
Both victims joined the list of companies who failed to adjust to customer buying habits.
How did this happen?
Especially with Sears. If you are a Baby Boomer or Gen X, think back to the excitement when a new Sears catalog arrived in the mail. (Of course anyone under 30 is probably asking, “what is a catalog?”)
That catalog served as an early comparison to online shopping.
The Sears catalog provided a selection of thousands of products at your finger tips. Right in the comfort of your home.
With pens or markers in hand, kids all over the country circled desirable gifts for birthdays and holidays.
How on earth did Sears miss the eCommerce wave?
Sears converting their catalog to an aggressive eCommerce strategy seems like a logical and easy decision. At least now it does anyway. Only twenty years too late though.
Well, all good things must come to an end.
Who Will Be Next in the eCommerce Graveyard?
Do you think any of us will live long enough to see Amazon, Apple or Netflix enter the eCommerce Graveyard?
What events or new technology could possibly take down these powerful companies?
It certainly seems remote at this point of time.
Yet, once again, all good things come to an end.
However, there was a time when Sears and Toys R Us were also powerful companies.
Years ago, their eminent failure seemed unfathomable as well.
It was sad and painful to watch the demise of Sears and Toys “R” Us. Didn’t both companies have ample time to adjust and change directions?
Sears and Toy “R” Us both had plenty of warning signs.
Yet, thousands of employees are now out of work. Shareholder investments have vanished. Remaining loyal customers are forced to shop elsewhere.
Why did they ignore embracing an aggressive eCommerce strategy?
So as an entrepreneur, how does your digital footprint look?
What is your eCommerce strategy?
Do you see warning signs at your business? In your industry?
History repeats itself. Learning from the past certainly offers tremendous benefits.
To avoid following the footsteps of failure from once great companies, it helps to understand what happened.
Let’s go back a few years and take a look at a few early arrivals to the eCommerce Graveyard.
Residents of the eCommerce Graveyard
Think back to the 1990’s when the retail industry experienced a revolution with “Big Box” stores.
Major “category killers” were completely dominating the retail landscape.
They created economies of scale with distribution, buying power, as well as marketing with mass appeal.
During the process, they wiped out every mom and pop retail store that stood in their way. Small retailers or even regional retailers barely stood a chance.
Yet, as these brick & mortar retailers raced to eliminate the competition, they were actually driving themselves right into extinction.
Plenty of articles exist explaining how management of these corporate giants just horribly misunderstood their customers changing buying patterns.
In the article, the author uses a fantastic line describing many of these mass retailers simply “didn’t see the bullet coming”.
Obituaries from the eCommerce Graveyard
A few early entrants in the eCommerce graveyard that we will discuss today includes Borders Bookstores, BlockBuster, and Circuit City.
By the time the Great Recession hit in 2008, many of these “category killers” were in deep trouble. Actually, their fate was already sealed.
Let’s take a step back in time to look at the obituaries of these once powerful retailers.
Border’s Bookstore (1971-2011)
Borders Bookstore, born in 1971 to brothers Tom and Louis Borders in Ann Arbor Michigan. Borders Bookstores entered the Ann Arbor community at a time when spirits ran high. Especially since the Michigan Wolverines completed the 1971 football season undefeated eventually taking their talents to the Rose Bowl that year.
The Borders Brothers proudly watched their baby grow from toddler to young adult gaining a competitive edge with a highly sophisticated software system allowing them to better track inventory and forecast sales.
As a young adult, Borders gained national attention under the leadership and guidance under CEO Robert DiRomualdo.
Borders entered the big leagues once Kmart acquired the company in 1992. Meanwhile the company continued an aggressive brick and mortar expansion.
The book store chain, renamed Borders Group Inc., spins off from Kmart and goes public on the New York Stock Exchange (Ticker: BGP) under CEO Robert DiRomualdo. At the time, Borders’ innovative inventory management system was considered “the envy of the industry,” as one publisher put it, and was a catalyst in the forthcoming boom in the company’s superstore footprint.
Beginning of the End
Borders stock price reached an all-time high in 1997 at $44.88. By 2007, the stock price fell to $12.28. Eventually, the company liquidates in 2011.
Unfortunately Borders sealed their fate with two fatal moves.
First, the over expansion of their brick and mortar retail stores.
For example, In 1998 Borders expanded its brick and mortar presence by over 25% with adding 52 superstores. Hindsight makes us either a genius or a fool, right?
While Amazon relentlessly pursued online dominance, Borders focused on wiping out every little mom & pop book stores completely oblivious to the fact they were digging their own grave.
Secondly, Borders failed to ever establish any type of viable eCommerce strategy. Ignoring an online presence guaranteed a plot in the eCommerce graveyard.
As an infant, Blockbuster experienced explosive growth expanding to four stores.
Yet, growth came at a high cost. The young company lost $3.2 million during this aggressive growth stage in 1986.
David Cook sought foster parents (investors) for his money losing youth. In 1987, Wayne Huizenga, founder of Waste Management, adopted (purchased) Blockbuster Video from David Cook for $18 million.
Forbes lays out an interesting timeline explaining the steps towards the Blockbuster failure. Particularly each disastrous misstep from 2003 until its bankruptcy in 2010: A Timeline: The Blockbuster Life Cycle
Actually, the founding of Circuit City epitomizes the zeal and courage of a relentless entrepreneur with a big vision.
While traveling from New York to North Carolina for a family vacation, Samuel Wurtzel made a stop in Richmond, Virginia.
During the stop, Wurtzel visits a barber for a haircut. While receiving a haircut, the barber mentions that the first television station in the South opened in Richmond. Immediately his entrepreneurial instincts kick in and Wurtzel smells opportunity.
Wurtzel takes the entrepreneurial leap of faith and moves his family to Richmond to open a television store. Incredible foresight!
Households with televisions grew from 1 million in 1949 to 20 million by 1953.
Wurtzel implemented a brilliant strategy. A salesman would drop off a television at a prospect’s home, free of charge for one night while offering to pick it up the next day. More times than not, the television stayed put and the sale was closed.
However, Circuit City filed for bankruptcy just five years later in November 2008.
Good to Great to Gone
Circuit City is a colossal failure and a textbook example of the risks a company takes by ignoring consumer buying habits and technology.
Author Jim Collins featured Circuit City in his 2001 iconic business book, “Good to Great”. Collins describes how Circuit City thrived through massive growth during the 1980’s and 1990’s which separated itself from the competition. Thus, deemed a “Great” company.
In this book, Wurtzel describes how there was an internal arrogance. Furthermore, the company was so successful in the brick and mortar space that they felt eCommerce could not possibly have a profound impact on the company.
Alan Wurtel served as Circuit City CEO from 1972 to 1986. He was also Chairman of the Board from 1984 until 1994.
Maintaining a healthy sense of urgency at your organization keeps the fire lit. Staying curious and hungry helps to drive your company toward new opportunities.
With the corporations mentioned above, the incentive to change just never existed.
Continuing to “do things the way we’ve always done it” exceeded the desire to adapt.
All of these companies dominated their sectors at one point in time.
Many were Wall Street darlings. Yet, they completely took their eye off the ball.
Why?
Arrogance? Fear?
A lack of understanding their customers changing needs?
Ignoring technology?
Maybe it is all of the above.
Could it possibly be that each company was so deeply ingrained and invested into their respected business process that a pivot was just unimaginable and unattainable?
Motivation for Change to Avoid the eCommerce Graveyard
Are you thinking, well this will never hit my company?
What if it does?
Do you have more to gain or lose by embracing eCommerce?
Are you taking a big risk doing nothing?
If you don’t embrace eCommerce, could you be the next Sears or Toys “R” Us?
Obviously watching Blockbuster, Borders and Circuit City all fail so miserably was not enough motivation for the executives at Sears and Toys “R” Us to change.
Seems like they had enough information to avoid the same fate?
The products sold on the shelves at Sears and Toys “R” Us were all identical to the products on the shelves at Walmart. Also available on Amazon.
Walmart just maintains a stronger and healthier retail brick and mortar operation. More importantly, Walmart adjusts to customers buying habits.
Focusing on change certainly serves Walmart’s sustainability as well. Even Walmart is now calling itself, Walmart.com.
Meanwhile, Amazon makes it amazingly easy to buy. Convenience and simplicity rules. Amazon relentlessly raises the bar on creating a satisfying customer experience.
Sears was well aware of that fact with the decades long dominance they enjoyed.
So, let’s get back to your business.
What if your widgets or processes are identical to your competition?
Yet, what if your competitors are making it easier to buy from them?
Furthermore, what if your competitors are more easily found on a Google search?
In addition, what if they post more frequently on social media and engage with potential customers? Your potential customers.
What if they consistently deliver content that provides valuable information to help make a quick and easy buying decision?
If you are looking to avoid the eCommerce Graveyard, there is no better time than the present to get started.
Trust me, dying to enter the eCommerce Graveyard is not fun.
Take the leap of faith & make the plunge. You will love the thrilling eCommerce ride.
Happy eCommercing
https://b2btail.com/wp-content/uploads/2019/01/old-3118750__480.jpg480721Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-06-09 08:48:182022-10-26 23:48:32Dying to Enter the eCommerce Graveyard: Please Don’t Be Next
During the Growth Experts podcast, Ben states Building Trust requires:
Time
Consistency
Effort
Ben recommends asking yourself and your team poignant questions while working on Building Trust with customers:
What do we do?
Why we do it?
How do we do it better?
What do we do differently?
What Problem Do You Solve?
In particular, this last question that Ben asked especially hit home. Your team should always be asking: “What problems do we solve”?
Ben says solving that problem consistently and better than anyone else while demonstrating a deep understanding for your customer is critical with Building Trust.
Additionally, Ben makes an excellent point to not only understand your customer but also gain a clear understanding of your customer’s customer.
Another takeaway from the podcast with Ben Baker includes focusing on being authentic rather than attempting to define yourself against your competition.
As Ben points out, we all have competitors. Even great companies such as Coke and Apple face fierce competition. Therefore, striving to deliver the best products and services results in Building Trust.
Lastly, Ben recommends delivering a strong and consistent message. Stay in your lane.
After connecting with Ben on LinkedIn, he graciously and generously shared a few quotes on Building Trust:
“Be the person who does what they say and says what they do”.
“Great leaders make safe space for others to learn how to succeed.”
“Take time to understand how you can help others….then go out and do it.”
“How do you want to be thought of when you are not in the room?”
Thank you for sharing these incredibly valuable tips Ben!
Ben Baker: Author of “Powerful Personal Brands”
In his book “Powerful Personal Brands”, Ben does an amazing job. Ben shares interesting stories of his youth as well as conducts several interviews with thought leaders on building a “Powerful Personal Brand”.
A particular comment on Building Trust that stood out from one of Ben’s interviews: “Be genuine with your outreach”.
Lastly, Ben truly asks compelling questions. Once again, a powerful question that Ben asks in his book:
“Who are the Top Three People You Admire….And Why?”.
This is an outstanding question that makes you reflect on individuals who have helped shape the person that you are today.
You will have to buy the book to find out Ben’s top 3.
Wrapping It Up
In conclusion, let’s hear from Ben himself on his thoughts on Building Trust.
Here is a great video from Ben – enjoy!
https://b2btail.com/wp-content/uploads/2019/05/UNADJUSTEDNONRAW_thumb_3-e1560381046285.jpg200562Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-05-31 18:16:322019-06-23 05:38:37Building Trust Boosts “Powerful Personal Brands” with Ben Baker
To gain a clear vision of what it takes to “Turn the Ship Around”, L. David Marquet offers explicit details with his highly acclaimed book, “Turn the Ship Around! A True Story of Turning Followers Into Leaders”.
“Turn the Ship Around” is an AMAZING book on leadership, team building as well as achieving organizational goals.
Disrupting processes in a bureaucratic organization such as the Navy certainly makes waves (sorry for the pun, I couldn’t help myself).
Yet, Marquet accomplished just that.
He took over the leadership position of a Navy submarine that had struggled for many years.
Marquet instilled empowerment, welcomed constructive feedback, and created leaders who thrived.
About the Author: L. David Marquet
Captain Marquet graduated from the Naval Academy in 1981.
Then served in the U.S. submarine force for 28 years. Marquet was assigned the nuclear powered submarine USS Santa Fe, which at the time was ranked last in operational standing and retention.
To “Turn the Ship Around”, he took a new approach to turn the last place ranking into first. He did so by treating his team as leaders and granting autonomy and control.
Shifting from the traditional “take control, give orders” approach, Marquet’s crew achieved the highest retention and operational standing in the Navy.
Below includes an excerpt from “Turn the Ship Around” the describes Marquet’s leadership philosophy:
“ W. Edwards Deming lays out the leadership principles that became known as TQL, or Total Quality Leadership. This had a big effect on me. It showed me how efforts to improve the process made the organization more efficient, while efforts to monitor the process made the organization less efficient. What I hadn’t understood was the pernicious effect that “We are checking up on you” has on initiative, vitality, and passion until I saw it in action on Santa Fe.”
After David’s departure from the ship, the Santa Fe continued to win awards and promoted a disproportionate number of officers and enlisted men to positions of increased responsibility, including ten subsequent submarine captains. Furthermore, upon visiting Marquet’s ship, best selling author Stephen R. Covey said it was the most empowering organization he’d ever seen. Covey was so impressed, he wrote about Captain Marquet’s leadership practices in his book, “The 8th Habit”.
Marquet concluded his illustrious career when he retired from the Navy in 2009.
Check out this AWESOME video from David Marquet on how to “Turn the Ship Around”:
Quotes from “Turn the Ship Around”
When the performance of a unit goes down after an officer leaves, it is taken as a sign that he was a good leader, not that he was ineffective in training his people properly.
Achieve excellence, don’t just avoid errors. Build trust and take care of your people. Use your legacy for inspiration. Use guiding principles for decision criteria.
What it does mean is giving them every available tool and advantage to achieve their aims in life, beyond the specifics of the job.
Use immediate recognition to reinforce desired behaviors. Begin with the end in mind. Encourage a questioning attitude over blind obedience.
Are you content with the reason “Well, mistakes just happen” when it comes to managing your business? We rejected the inevitability of mistakes and came up with a way to reduce them.
Excellence was going to be more than a philosophy statement pasted to the bulkhead; it was going to be how we lived, ate, and slept.
ACHIEVE EXCELLENCE, DON’T JUST AVOID ERRORS is a mechanism for CLARITY. (The book to read is Simon Sinek’s Start with Why.)
CONTINUALLY AND CONSISTENTLY REPEAT THE MESSAGE is a mechanism for COMPETENCE. Repeat the same message day after day, meeting after meeting, event after event.
When I’ve conducted this exercise, I usually find that the worries fall into two broad categories: issues of competence and issues of clarity.
There was an emphasis on blaming what was happening on outside influences and factors, and the crew evidenced a collective lack of responsibility.
Marquet Asks Challenging Questions
Lastly, below includes a list of challenging questions that Marquet asks:
How do you respond when people in your workplace don’t want to change from the way things have always been done?
What are some of the costs associated with doing things differently in your industry?
Do we act first, and think later? Or do we think first, and then change our actions?
Wrapping It Up
To conclude, as David Marquet describes, turning the ship around takes inspiration, vision, leadership, teamwork, and healthy communication. Developing leaders not only drives success but also creates significance.
I would love to hear what steps do you take that keeps your ship turning in the right direction?
https://b2btail.com/wp-content/uploads/2019/05/submarine-540762__480.jpg480641Curt Andersonhttps://b2btail.com/wp-content/uploads/2022/06/B2Btail-white-w-transparent-bg-1.pngCurt Anderson2019-05-27 14:55:182023-05-10 10:48:00“Turn the Ship Around! A True Story of Turning Followers Into Leaders”
Let’s take a look at Pre-Internet Influencers: 20th Century Management Consultants. Think about that. Can you imagine building your business or even branding yourself without the internet?
In addition, how on earth did we conduct business or connect with others Pre-Internet? Or as my daughter likes to say, in the “Olden Days”.
Management Consultants Who Impacted Manufacturing
Businesses commonly rely on consultants to help advance their business strategies.
Especially at small manufacturers where it is simply unrealistic to staff an expert in every category necessary.
So where do you find a guru to help you tackle a project quickly, efficiently and effectively?
In the digital age, there are many choices to find that expert who will help fill gaps at your business.
You can conduct a few Google searches. Explore LinkedIn.
Additionally you can browse YouTube, Facebook, Instagram, Twitter and even watch a Ted Talk.
Yet, can you imagine trying to either become or find an industry influencer today without the internet or social media?
Think about that. How would you establish yourself without a web presence of some type?
Yet, for those of us old enough to recall, that is exactly what life was like in the 20th century.
For this discussion, let’s take a look at three legendary management consultants who left a lasting legacy on manufacturers in the Pre-Internet era: W. Edwards Deming, Peter Drucker and Tom Peters.
All three of these management consultants found international success with their influence as well as pioneering ideas on business management practices.
Additionally, what is even more amazing, they all established a prominent global footprint with NO website. NO social media. NO LinkedIn.
W. Edwards Deming
W. Edwards Deming is considered by many to be the master of continual improvement, as well as overall operational efficiency and quality.
In June 1980, the acclaimed documentary “If Japan Can, Why Can’t We” reintroduced Dr. Deming to America. He quickly became the voice of quality and sparked the quality revolution.
In particular, Deming played a major role in the resurgence of the American automobile industry in the late 1980’s. Below includes several favorite quotes from Deming:
“Two basic rules of life are: 1) Change is inevitable. 2) Everybody resists change.”
“Eighty-five percent of the reasons for failure are deficiencies in the system and process rather than the employee. The role of management is to change the process rather than badger individuals to do better.”
“If you want something new, you have to stop doing something old.”
“There is nothing quite so useless as doing with great efficiency something that should not be done at all.”
“Results are gained by exploiting opportunities, not by solving problems.”
“So much of what we call management consists of making it difficult for people to work.”
“Meetings are by definition a concession to a deficient organization. For one either meets or one works. One cannot do both at the same time.”
Tom Peters
Lastly, Tom Peters co-authored in 1982 a timeless classic and one of the greatest business books of all time: The international best seller “In Search of Excellence: Lessons from America’s Best-Run Companies”.
He has written numerous business books including his most recent book from 2018, “The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last”.
Tom Peters continues his decades long legacy as a brilliant business consultant and trusted advisor on management and leadership.
The client list of Tom Peters includes the Hersey Company, Rolls-Royce Aerospace, Texas Instruments and the U.S. Army.
Several excellent quotes from Tom Peters include:
“Almost all quality improvement comes via simplification of design, manufacturing, layout, processes, and procedures.”
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