Tag Archive for: B2B Ecommerce

Focus on Your Core Strengths for Your Keyword Strategy

Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy. 

Especially since targeting your core strengths allows you to better market and brand your business by beating the drum of your specific area of expertise.

Maximize what you know best!

Staying in your wheelhouse also allows you to distance yourself from the competition. 

Remember, there is NO ONE who knows your proprietary process better than you.

Capitalize on Scaling Your Proprietary Process where you have the tools, resources, equipment, machinery, staff, experience, as well as a system in place to tackle customer needs.

Especially as a custom manufacturer where you make parts for other companies such as OEMs as well as provide components that go into a finished good.

As a result, focusing on these specific parts and products provide much greater ammunition for you with your keyword strategy.

Related Article: Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

Core Strengths = Keyword Strategy 

So we have determined that plenty of potential customers would greatly benefit from your expertise who simply do not know that you exist. 

Not yet anyway. 

The fix?

Start promoting your proprietary process as a proprietary product.

So, how can you convert your proprietary process into a proprietary product?

You may find it difficult to pick a direction or one specific process.

Many of my clients find it challenging to pick one process from their menu. It is like picking your favorite child.

You feel that each area of your business is vital.

However, let’s take a look at your top process.

How?

Do a SWOT on various areas of your company.

Where do your core strengths exist?

Another critical consideration, what does the market NEED?

Many entrepreneurs (including me) confuse what we THINK the market wants as opposed to the market actually NEEDS.

Let’s break down each category to explore possibilities.

First, identify the industries that your customers service.

In addition, is there another industry that purchases components that you produce? Or something similar?

What is the name of that part? Do other industries use another name for that part?

Scale Your Proprietary Process with eCommerce Formula

Therefore, below includes a very simple “Scale Your Proprietary Process with eCommerce Formula” that is full proof: 

Experience + tools + equipment + staff + suppliers + raw material + resources = Your Proprietary Process 

To take it one step further: 

Your Proprietary Process + eCommerce = Scaling Your Proprietary Process with eCommerce 

As we work on your keyword strategy, starting thinking about all of the terms that an ideal customer (soulmate) would type into a Google search. 

That’s the direction we need to head. 

Related Article: Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

Keyword Strategy for Custom Manufacturers 

To make a comparison for manufacturing, let’s consider a keyword strategy for your company.

For example, if you want to rank for “custom manufacturer” we would face an uphill battle.

Google shows over 600 million webpages for “custom manufacturer”.

“Job shop” produces over 3 BILLION webpage results on Google.

More importantly, that is such a broad phrase any leads that you do attract would likely not fit what you actually do.

We want to promote your specific proprietary processes.

“Custom manufacturer” just isn’t going to produce positive results.

To dig deeper, let’s say you fit a specific industry.

Generic Keywords Will Likely NOT Drive Healthy Leads 

Take a look below at each industry and the number of Google webpage results:

  • CNC Shop = 132 million webpages 
  • CNC Machine Shop = 83 million webpages 
  • Sheet Metal Manufacturer = 213 million webpages 
  • Metal stamping = 394 million webpages 
  • Metal Fabrication = 1 billion webpages 
  • Tool and Die = 2.5 billion webpages 

If you want to rank organically on Google for any of these phrases above, good luck. 

You have a massive mountain to climb. 

Sorry to be pessimistic, “half-empty” or discouraging. 

We just want to take a much more productive and impactful strategic approach that will generate quality leads, sales and ultimately profits. 

Now you might think well, we are a “CNC shop” and that is what we need to target. What do I do now “Mr. Negative”?

First, typically broad keywords are outrageously expensive on Google Ads. Trust me, Google possesses plenty of cash and does not need your donations by implementing a wasteful keyword strategy. 

Secondly, unless you hire a world-class SEO firm, landing a first-page ranking on Google organic search for generic terms seems highly unlikely. 

Additionally, these terms are so broad that you are most likely to receive plenty a bad leads even if you did show up on Google search results. 

We need to narrow the category. 

Finding your sweet spot of expertise allows you to target that specific keyword to help you dominate search.

Related Article: 8 Steps to Conquer the “Job Shop Challenge” with eCommerce

Wrapping It Up 

Thanks for reading this post. 

Hopefully, you found this helpful for your eCommerce journey. 

For additional information, please click links below: 

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Converting Your Proprietary Process into an eCommerce Opportunity

“Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities. 

As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to serve each customer and contribute to their success. Yet, a custom manufacturer is always at the mercy of the customer. 

When the customer is busy, the custom manufacturer is busy. Unfortunately, the opposite holds true as well (I know, you are thinking, thank you Captain Obvious). 

When a single customer or even worse, several customers turn slow, the custom manufacturer feels the pain. Backpedaling is certainly not fun. 

Therefore, converting a proprietary process into an eCommerce product line offers tremendous benefits. Fortunately, you can discover first hand the powerful results presented when pursuing an eCommerce product line. 

Let’s look at a case study showing the steps as well as the incredible opportunities that exist when creating an eCommerce product line. 

Related Article: Options for Selling “Manufacturer Direct”…..to NOT Consider

Franchising Meets Manufacturing 

First, what we are talking about here is extremely similar to franchising. 

How? 

Exploiting and maximizing the amazing systems that you built over the years. 

Think about all of the mistakes that you have experienced and overcome to reach where you are today. Plenty of trial and error, right? The knowledge of what works and what doesn’t.

Entrepreneurship is certainly not for the meek and mild. It takes a relentless drive to create what you have done to reach this point. Yet, why do many entrepreneurs buy into franchises as opposed to starting their own business from scratch?

The franchisee is buying the insurance policy of proven systems and processes.

A franchise offers the opportunity where most of the mistakes were already made along with much of the guessing removed. The franchise investor is buying what NOT to do as much as they are purchasing what DOES work.

Franchising Your Proprietary Process 

This is a similar concept with your business in the sense an OEM needs your expertise to fill a void or complete a process. You solve a problem for them that would be too costly on their own.

In addition, Scaling Your Proprietary Process prevents that customer from attempting to do what you do. 

If that OEM does not contact you or know that you exist they end up contacting another custom manufacturer. Especially when that other manufacturer has no idea what they are doing and stumbles while attempting to produce the product. The product that YOU are the best at! 

This is the difference where a manufacturer enters an area where they lack the experience, expertise, tools, equipment, and resources that YOU possess. 

It’s an entrepreneur trying to start a restaurant on their own as opposed to buying into a franchise. 

Something to consider: 4 out of 5 businesses fail in the first five years as opposed to most franchises offer a 90% success rate. 

What odds do you like better? 

In the same fashion, your customer gains a huge advantage by teaming up with you and your proprietary process similar to the franchise model. 

Your proprietary process expertise delivers your 99% success rate to eager customers. 

“Converting Your Proprietary Process” at Falconer Electronics 

Manufacturing eCommerce Strategies by converting a proprietary process took place at Falconer Electronics, a small custom electronics manufacturer founded in 1985. Core capabilities at Falconer Electronics include manufacturing commercial power strips, ground straps as well as wire harness assemblies. 

Falconer Electronics, Inc. humble beginnings began within a garage. According to Roger Hall, the founder and President of Falconer Electronics, “We are not able to say that our humble beginnings started in my garage in 1985. Truth be told….I had to launch Falconer Electronics in my neighbor’s garage (main reason being he had a garage and I did not).”

Since then, Falconer Electronics attributes its long term success and growth to an all-star team, many of whom have been employed with the company for decades.

Falconer Electronics owns an impressive customer list that includes Lowe’s, Target, Walmart, and even the Pentagon. Learn more at www.FalconerElectronics.com.

The Scale Your Proprietary Process “Aha” moment hit Falconer Electronics with their line of heavy duty ground straps. Falconer Electronics produces thousands upon thousands of Braided Ground Straps for two OEM’s (original equipment manufacturers).  

It finally hit us one day: Hey, there must be plenty of other companies seeking superior quality Braided Ground Straps. Especially with these ground straps that are Made in the USA. 

So we decided to take the next step. 

Related Article: Hey Manufacturers, Being the “Best Kept Secret” is No Longer an Option 

Ground Straps = Converting Your Proprietary Process 

The company had everything in their corner to exploit this market:

Experience + tools + equipment + staff + suppliers + raw material + resources = Your Proprietary Process 

Then took it one step further: 

Your Proprietary Process + eCommerce = Scaling Your Proprietary Process with eCommerce 

A perfect Scaling Opportunity formula! 

“Converting Your Proprietary Process” with Ground Straps 

We created an eCommerce product line of Braided Ground Straps and added this line to the company website. The company already had a WordPress website. 

Therefore adding a WooCommerce plugin to the website created a cheap and easy solution to kickstart an eCommerce presence. 

From there, we converted their proprietary process into a proprietary product line. 

We kicked things off with the following specs: 

1/4″ Ground Straps 

4″, 8″, 12″, 16″, 20″ & 24″

  • Tinned Copper
  • 10 Gauge AWG
  • 53 Amps
  • Flat Width 1/2″

1/2″ Ground Straps 

4″, 8″, 12″, 16″, 20″ & 24″

  • Tinned Copper
  • 14 Gauge AWG
  • 32 Amps
  • Flat Width 1/4″

The variety includes a mixture of 1/4″ and 1/2″ connectors.  

Then pointed out all of the benefits of Ground Straps from Falconer Electronics include: 

  • Made in USA 
  • Tinned copper 
  • Solder dipped ends 
  • Heavy Duty 
  • Manufacturing Ground Straps Since 1985 

By offering an eCommerce product line, it opened the door for conversations with customers. This new process allowed potential customers to engage with the company. Customers could purchase products immediately. 

Converting Your Proprietary Process

 

Taking Advantage of an Abundance of eCommerce Benefits

This helped Falconer Electronics narrow their focus and the company menu. Now they could aggressively market their “specialty dish”

Excitedly, the company added this product line to the website without producing a single item. Dozens of SKUs were placed on the website without investing in any finished products. All of the raw materials were already in stock. As customers ordered, then the product was produced. Just-in-time worked great. 

Also, narrowing the focus helped determine the keyword strategy. Effectively as well as inexpensively. 

In addition, the new eCommerce strategy created the R & D department. 

Remember, the market tells you what they want. The market lets you know if you have a good idea or a bad one. 

Once other manufacturers, industrial customers, and Fortune 500 companies started buying Ground Straps, Falconer Electronics knew they were heading in the right direction. 

The eCommerce strategy opened up a new market with little risk. They had everything in place to already produce these products. No major capital investments required. Tools, equipment, machinery, staff experience and expertise were all in place. 

Products were easily added to the website with determined prices. So this streamlined the RFQ process. 

Another wonderful benefit, no receivables. Customers, even Fortune 500 companies, purchase products with credit cards. Therefore, no accounts receivables or taking a risk of offering credit to unknown customers. 

It also created an opportunity for customers to ask for other custom sizes, which is no problem at all. 

So, what happened next? 

We decided to create a custom software tool to allow customers to configure their own Braided Ground Strap. 

Related Article: Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

QuoteBuilder = Instant Quotes = Eliminating the Dreaded RFQ Process 

Once converting the proprietary process into a proprietary product line looked opportunistic a new idea presented itself. 

What if we create a software tool allowing customers to build their own customized products? Instantly. 

Something painlessly simple and fast.

Working with their eCommerce web designer, Falconer Electronics created the Instant Ground Strap QuoteBuilder (https://falconerelectronics.com/instant-ground-strap-quote/). 

This proprietary free software tool helps facilitate easy requests-for-quotes regarding its custom-made ground straps.

The Instant Ground Strap QuoteBuilder allows customers to input data regarding specific ground strap requirements and then receive an immediate quote emailed based on those customizations.

The entire five-step process is simple and often takes 60 seconds or less.

Steps include:

1) RoHS Compliance: Lead-Free RoHS) or Lead. 

 

 

 

2) Width and Length: Select widths for the braided wire, either 1/4”, 1/2” or 3/4”, then select a custom length.

 

 

3) A and B-Side Terminal Selection: Side A and B are both offered in five sizes. Simply choose the correct size needed for the job.

 

4) Terminal Orientation: Select from a range of seven pictures that clearly delineate the orientations available.

 

 

5) Quantity: The final question allows customers to pick the specific quantity needed.

 

Easy to Use

In addition, as easy as the program is to use, an instructional video is added to each step allowing customers to complete the process seamlessly in case any questions arise. 

As the customer continues each step, each spec is plugged into a Quote Summary. This allows the customer to ensure the accuracy of the configuration. 

The QuoteBuilder also creates a detailed pic with full specs of the custom created ground strap. 

After providing contact information, additional customized quotes may be added on as necessary before the process is completed. Based on the answers provided, a quote is then immediately sent to the customer’s email address. 

Excitedly, the email contains a clickable link that allows ease-of-purchase directly through the Falconer Electronics eCommerce shopping cart by simply clicking the “Place Order Now” button.   

This lends a tremendous competitive advantage due to the fact that a customer customizes, builds, and can purchase a product immediately.

Furthermore, no waiting for a price from the RFQ. Customers do not need to call to place an order. As a result, even someone at 3:30 AM can build a product and place an order. 

Above all, customers greatly value how convenient, easy, and fast this software tool works. 

“Since launching our QuoteBuilder, many customers including numerous Fortune 500 companies have utilized this helpful tool to maximize their savings and minimize the time spent seeking requests-for-quotes,” said President of Falconer Electronics, Roger Hall.

For example, Boeing, Halliburton, Pratt & Whitney, Lockheed Martin, as well as Virgin Hyperloop include just a few companies that take advantage of the Instant Ground Strap QuoteBuilder. 

A recent customer testimonial stated, “Thanks for the excellent service. The ability to easily configure and order custom ground straps are very valuable.”

Converting Your Proprietary Process with Online Marketplaces 

Lastly, Falconer Electronics then turned its attention to utilizing Online Marketplaces. 

The first stop: Amazon. 

Ground Straps went over so well, as of this writing, when you conduct a search for “Ground Straps” on Amazon, Falconer Electronics appears in the #1 organic position and frequently possesses the coveted “Amazon’s Choice” position. 

From there, Falconer Electronics added their Ground Straps to other online marketplaces such as Digi-Key, Walmart, and Zoro. 

Capturing market share on these valuable partner websites offers fantastic opportunities to connect with customers that otherwise would never discover your products. 

Related Article: Get on the Offensive to Escalate Your eCommerce Strategy

IT’S ALL ABOUT YOU! 

So let’s stop here for a second to consider, do you see opportunities at your business apply to Scale Your Proprietary Process?

Especially since this example is strictly offered for you and your business. 

Most importantly, the goal here is to help you attack the market by combining your expertise with eCommerce to discover new profitable opportunities. 

Wrapping It Up 

Thanks for reading this post. Hopefully, you found this helpful. 

For additional information to assist you with your eCommerce journey, please click links below: 

 

 

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11 Best Resources to Find a Quality Web Designer for Your New Website

Looking for a quality web designer? 

Awesome! 

That is fantastic news that you have decided to upgrade your website. 

Possibly even launching your first website. 

Now the challenge, finding a quality web designer. 

Not sure where to start? We have your back. 

This post includes a number of excellent resources for you as you explore web design options. 

There is no particular order. Let’s just go with the flow….so here we go……..

1) SBDC – The Small Business Development Center

Connecting with your local Small Business Development Center (SBDC) makes lots of cents (and sense). If you have never utilized the SBDC before, there is no better time than the present.

The SBDC is an excellent place to start when searching for a quality web designer.

Also, when an advisor at the SBDC is asked to refer professional services, they typically will refer three names to keep an objective perspective. This prevents favoritism or the possibility of a conflict of interest.

The best thing about the SBDC, their services are……FREE (one of my favorite words).

That is correct! Small business consulting services from the SBDC are absolutely free. Also, engagement and counseling sessions with the SBDC are completely confidential.

With nearly 1000 centers located at universities and colleges, the SBDC serves as an amazing resource dedicated to supporting the American entrepreneurial spirit.

Advisors at your local SBDC deal with literally hundreds of local businesses. The SBDC is funded by the Small Business Association SBA.

Therefore, check with your local SBDC to discover that quality web designer to kick off your eCommerce journey. 

Click here to find the nearest SBDC 

2) Chamber of Commerce

The Chamber of Commerce serves as another excellent resource for discovering a quality web designer.

The Chamber of Commerce offers an abundance of activity for you to engage and connect within your community.

For example, the Chamber of Commerce offers networking events, membership directories as well as plenty of engagement on social media.

Check out your local Chamber website and go to their member directory to view local web designers.

Related Article: Manufacturing Website Call-to-Action Strategies That Work

3) Trade Associations

Many successful web design firms target a specific industry. They have knowledge and experience within that particular sector.

They speak the language and even know industry terms and lingo. Understand the nuances and culture. Know industry trends. They just get it.

Seems like every industry has a trade association if not multiple. If you are not a member of an association, check around to discover your options. Check out their website to see if they have a member directory.

A web designer or firm that targets your industry will likely have a membership or at least advertise on the site.

Here is a link to the Directory of Associations:

https://www.directoryofassociations.com/

4) Friends and Family Plan

The friends and family plan serves as another excellent option when seeking a quality web designer.

For example, your brother-in-law’s uncle’s cousin’s step-sister’s niece might make an excellent choice as your savior for a new website. 

Check around. Ask around. 

You might discover a gem of a web designer by simply exploring your inner circle. 

Buy our New Book on Amazon: Stop Being the Best Kept Secret 

5) Vendors

Check out your vendor websites.

See one that is extremely appealing? Super cool? (btw – is the word cool still cool?)

Reach out to your vendor and ask them about their web designer.

If their web designer hit the ball out of the park for your vendor, it seems like healthy odds they would perform just as well for you.

As their customer, your vendor is going to provide an honest assessment.

The growth and success of your company are definitely in your vendor’s best interest.

That firm comes with a reliable referral. The web designer has experience in your industry.

6) Customers

Check out your customer’s website. This accomplishes several things.

First, it offers a better connection with your customers.

It helps you gain a vision of their culture and vision. It shines a light on the direction your customer is heading. 

Exploring their website offers clues on how you can better serve your customer. 

This also helps you understand THEIR customer which ultimately is YOUR customer just as well. 

In addition, this plays as an excellent taking point. A great reason or excuse to contact your customer and praise them about their website. 

People LOVE praise! You customer will cherish the opportunity to discuss their website which may be a source of pride and joy. 

They should be pleased to discuss the process they took to build their website and share the web designer who helped them. 

7) Google It

If you have still not discovered a quality web designer, let’s turn to our dear friend Google.

Google most likely starts out with paid ads. Check through the ads to see if any companies look appealing. Go ahead and click through a few to see if any sites stand out.

Next, Google typically posts local companies.

If necessary, get specific.

For example, do a Google search that includes your city (Quality web designer in My City, My State).

Another option: If you prefer using a certain CMS like WordPress, do a Google search for WordPress web designer.

Combine the two: “WordPress web designer in My City”.

One more tactic, try conducting a Google search with your industry.

For example try:

  • Quality web designer for manufacturers
  • Websites for manufacturers
  • Quality web designer for metal fabricators
  • Web design for CNC milling

As mentioned under trade associations, many web design firms find a successful niche. Targeting a specific industry keeps a concise focus. As opposed to trying to be everything to everyone, they laser focus on being the best in one particular field.

That web design firm could be a great fit. The concern or downside falls that this firm might serve a competitor. Contact the firm and have an open discussion on how they address this issue.

8) Freelancing It 

Still no luck so far with finding a quality web designer?

Ok. Let’s turn to professional freelancing options. Several websites offer excellent freelance services.

Exploring the sites below, many listings display solopreneurs seeking gigs. 

In addition, many of these freelance sites also list full-fledge web design firms. 

Our team enjoys numerous relationships with a variety of freelancers. 

Each website offers thorough detail on each freelancer.

Things to check for when sourcing freelancers: 

  • Overview
  • Hourly rate
  • Ratings
  • Skills
  • Portfolio

Below includes several freelance sites to explore: 

9) Social Media

Another excellent option with discovering a quality web designer, start with your favorite social media platform.

Do a search for quality web designer or web design firm on your social media platform of choice. Exactly as you would while conducting a search on Google.

10) Local Coffee Shop

Finally, do you have a local coffee shop where young hipsters hang out?

Especially since coffee shops serve as another fantastic resource for networking.

If you happen to be reading this in a coffee shop right now, just look around the room.

Odds are several web designers are within view right now (except probably wearing a mask or six feet away). 

11) Local College or University 

Colleges and universities are an incredible resource and great place to connect with a young and hungry web designer who might be looking for an internship or spending money.

It could also turn into a nice long-term relationship.

Contact your local college or university and ask to speak with the person in charge of posting internships or the job board. 

Colleges and universities serve as incredible resources for discovering fresh new talent. 

Wrapping It Up 

Thanks for reading this post. 

We wish you massive success on your eCommerce journey. 

For additional information, please check out these helpful articles. 

Hey Manufacturers, Being the “Best Kept Secret” is No Longer an Option

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

 

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Ohio SBDC eCommerce Webinar Featuring Falconer Electronics

The Ohio SBDC at Miami University offers this exciting webinar on eCommerce Strategies for Small Businesses on Friday, August 28 at 10:00am which features a case study with Falconer Electronics. 

With a new sense of urgency for entrepreneurs to create a strong digital presence as well as eCommerce, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

Click on this link to register: https://clients.ohiosbdc.ohio.gov/workshop.aspx?ekey=53400011

Ohio SBDC eCommerce Workshop

 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition, we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates – make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

Podcasts 

Related Article: Converting Your Proprietary Process into an eCommerce Opportunity

Ohio SBDC

Ohio Small Business Development Center (SBDC) at Miami 

The Ohio Small Business Development Center at Miami Regionals (formerly known as the Butler County Small Business Development Center) advises tenants, local existing business owners as well as other entrepreneurs in the community on strategic planning, marketing and gaining access to financial capital. 

The small business center works with the various Butler County chambers, with the main office at Miami University Regionals Voice of America Learning Center as well as a satellite location at the City of Middletown Department of Economic Development. 

“It is really an honor to be recognized for helping businesses get started as well as grow in the community,” said David Riggs, director of the Ohio SBDC at Miami Regionals. 

In 2017, the SBDC devoted a total of 1,356 counseling hours, helping small businesses generate more than $3.1 million in new sales, creating 183 jobs as well as retaining 264 jobs, according to the state. The center also led all centers statewide with 58 business starts and connected companies to $3,080,755 in capital.

Wrapping It Up 

Lastly, thanks for reading this post. Hopefully, you found this helpful. 

For additional information to assist you with your eCommerce journey, please click links below: 

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Alaska MEP eCommerce Webinar Featuring B2Btail

The Alaska MEP (Manufacturing Extension Partnership) offers this exciting webinar on eCommerce Strategies for Manufacturers on September 9 at 5:00 est which features a case study with Falconer Electronics. 

Click here to learn more about the Alaska MEP

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

Click here to register for the webinar

Alaska MEP eCommerce Workshop

 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the  eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

Podcasts 

The Alaska MEP Center: The Top Resource for Manufacturers 

Alaska MEP

The Alaska MEP Center draws significant support, especially since being housed within the UAA Business Enterprise Institute (BEI). This is also a natural fit as the BEI was established specifically to link and align the business and economic development serving programs across the University of Alaska statewide system and carries a mission of growing and diversifying Alaska’s business economy. While Anchorage-based, the existing programs of the UAA BEI already serve all of Alaska with the UAA BEI having satellite offices in Fairbanks, Homer, Soldotna, Seward, Mat-Su, Juneau and Ketchikan via our Small Business Development Center (SBDC) and Procurement Technical Assistance Center (PTAC) programs.

In addition, the BEI already serves over 100 of Alaska’s 586 manufacturers across the state via programs such as the Alaska Small Business Development Center, the Alaska Procurement Technical Assistance Center, the EDA University Center for Economic Development (CED), the Alaska Center for Rural Collaboration, and the Alaska Cooperative Development Center. This partnership enables Alaska MEP Center clients the ability to move more seamlessly among service providers, as well as leverage embedded BEI expertise with Agile Strategy deployment, Design Thinking, as well as Lean Startup Methodology. These tools will be an asset to manufacturers through a focus on iterative processes of improvement, strategy execution, as well as human-centered design.

Wrapping It Up

Lastly, thank you for reading this post.

We wish you massive success on your eCommerce journey.

For additional information, please check out these helpful articles:

 

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US Manufacturers Digitizing at Twice the Rate of Other Businesses

Alibaba.com, the B2B business unit of Alibaba Group, announced the results of its Alibaba.com U.S. B2B Small and Medium Business (SMB) Survey and launched a new Digitization Sprint for U.S. SMB manufacturers digitizing – a traditionally analog segment of SMBs that has been digitizing at twice the rate of other industries during the pandemic.

Following its inaugural survey, which was disseminated in January 2020, Alibaba.com conducted a second survey of 5,015 U.S. B2B SMBs with the following key findings:

  • SMBs accelerated their pivot to digital: 93% of B2B companies are now conducting some portion of their business online. Up from 90% in December, and 43% are utilizing ecommerce, an 8% increase over the same time period.
  • SMBs are finding opportunities internationally: even with supply chain disruptions during the pandemic. 63% of B2B companies report conducting some amount of cross border B2B trade, up from 59% in December.
  • SMB manufacturers surpassed other industries in digitization: amid the pandemic, manufacturers’ online B2B trade increased 8% – twice the rate of the overall 4% increase in all industries for the same period and tied with retail as the industries with the most digital growth. In December, U.S. manufacturers’ online B2B trade volume lagged all other industries except construction but have now passed multiple industries in their pivot to digital.

“We were happy to see the increasing digitization of US B2B companies and that many are increasing trade despite the pandemic, showing the resilience and grit of American business owners and entrepreneurs,” said John Caplan, President of North America and Europe of Alibaba.com. “Our research finds that digitization is no longer a nice-to-have, but a must-have for companies in every industry to bridge from surviving to thriving in the next era of business.”

Additional Highlights from the Alibaba.com U.S. B2B SMB Survey

SMBs are Optimistic in Their Business and Recovery

  • SMBs are optimistic about their business with 85% saying they are confident about the future of their business.
  • The majority of SMBs (62%) managed through the pandemic, maintaining or increasing their business when compared to 2019 levels.

Even More U.S. B2B SMBs Digitized During the Pandemic and Are Hiring to Support their Online Growth

  • 56% hired and retained new staff to support their e-commerce operations since the start of the pandemic. 79% plan to hire employees over the next year to support their increased online business.
  • 42% of respondents saw increases in online B2B transactions in the past six months. More than three-quarters (75%) finding increased demand for e-commerce marketplaces such as Alibaba.com.
  • Online B2B companies show far more confidence than offline: 86% of those doing business online expressing optimism in the future of their business compared with 68% of those who are not yet doing business online.

Digital Acceleration is Driving Global Business

  • Cross border business is increasing in importance for B2B companies. Making up an average of 25% of their business – an increase from 17% in December.
  • Respondents said key benefits of eCommerce include helping them access international markets (24%). Built-in translation services that help communicate with trading partners in different languages (16%).

SMB Manufacturers are Confident and Accelerating to Catch Up Digitally

  • Manufacturers over-indexed in investments in e-commerce during COVID-19: more than two-thirds (68%) of manufacturing businesses hired new staff to support online trade compared with 56% overall.

The Alibaba.com U.S. Small and Medium Business (SMB) Survey: Research Methodology

Alibaba.com commissioned leading global research firm, Ipsos, to conduct the second Alibaba.com U.S. B2B Small and Medium Business (SMB) Survey on behalf of Alibaba.com as a follow up to the December 2019 survey. The sample of 5,015 was collected using a double opt in online panel sample and conducted anonymously from September 4 – 20, 2020. The survey targeted decision-makers at U.S. companies that buy or sell physical goods and materials with other businesses. The study has an overall margin of error of ±1.39% at the 95% confidence level.

Additional data, analysis and insights from the second Alibaba.com U.S. SMB B2B Survey will be shared in future B2B Today content and events.

Alibaba.com’s Digitization Sprint for U.S. Manufacturers

According to IBISWorld, there are 565,537 manufacturing businesses in the U.S. According to SCORE, an organization focused on mentoring U.S. small businesses, 98.6% of American manufacturing companies are small businesses, and three-quarters (75.3%) of those businesses have fewer than 20 employees.

U.S. manufacturers are well known for their technologically advanced production capabilities. However, until recently, they have been slower than other industries to adopt online sourcing and selling tools according to Alibaba.com’s survey. With manufacturers now rapidly turning to digital channels, Alibaba.com is launching its Digitization Sprint for U.S. Manufacturers. With the tagline “Let’s Get Digital,” the program accelerates the digitization of these businesses’ online marketing, selling and sourcing and ensure their long-term success. Alibaba offers this program to qualified manufacturers at no cost. The Alibaba.com team is bringing together experts and their ecosystem of collaborators, including the Brooklyn Chamber of Commerce, Brooklyn Navy Yard and manufacturing e-commerce expert Curt Anderson, to give manufacturers digitizing a four-week masterclass in getting digital and going global.

Manufacturers Digitizing 

“We were delighted to see in our research that manufacturing businesses are catching on and looking for ways to ride new waves of digital opportunity,” said Caplan. “U.S. manufacturers have huge potential to grow their online business and emerge from this pandemic better positioned for the future. Our first-ever Digitization Sprint will give manufacturers the curriculum, coaching, and community they need to accelerate their digital skills and access the $23.9 trillion global B2B ecommerce opportunity.”

Through the program, select manufacturing companies will gain access to:

  • Curriculum from Alibaba.com’s team, industry leaders and partners on topics ranging from understanding the fundamentals of e-commerce like marketplace structure and pricing dynamics to learning tangible skills like leveraging digital advertising to generate leads, taking quality photos for product listings and digital storefronts and even leveraging social media to build their brand and reach new customers.
  • Coaching on succeeding in the digital economy during weekly modules and during tailored sessions from partners and experts in e-commerce for manufacturers like the Brooklyn Chamber of Commerce, Brooklyn Navy Yard and e-commerce consultant, Curt Anderson.
  • Community through a private LinkedIn group and roundtable discussions. Manufacturers digitizing with experts and peers for ongoing education and shared experience.

The inaugural Alibaba.com Digitization Sprint for U.S. Manufacturers will kick off in mid-November with limited spots available. Interested leaders at manufacturing companies with fewer than 500 employees can apply for their companies to join the initiative at alibaba.com/digitalsprint. 

Wrapping It Up

Finally, thank you for reading our blog post on Manufacturers Digitizing. 

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

 

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York SBDC (NYC) Features B2Btail Client, Falconer Electronics, in eCommerce Workshop

The York SBDC teamed up with the the Merchant Association (MARLS NYC) to offer an exciting eCommerce workshop featuring B2Btail client, Falconer Electronics. 

The eCommerce workshop takes place Tuesday October 20 at 7:30 est. 

Click here to learn more about the York SBDC 

Click here to learn more about MARLS NYC

York SBDC eCommerce Workshop 

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

In addition, the program covers B2B Experts such as…

York SBDC

 

York SBDC

 

The NYSBDC at York College provides no-cost consulting services to entrepreneurs as well as small business owners. Our professional consulting emphasizes on finding practical solutions to the everyday business problems. The NYSBDC at York College is part of a statewide network of 24 regional centers located throughout New York State.

Mission

The mission of the NYSBDC at York College is to assist in the creation of new enterprises, advance the operations of existing businesses as well as to enhance entrepreneurs’ technical skills.

Goals

  • Help develop experimental learning and practical business skills for York College student interns.
  • Position The NYSBDC at York College as the go-to resource partner center for JFK and other major development projects.
  • Position York College as the leader in Small Business – Driven Economic Development in Greater Jamaica.

Vision

The New York Small Business Development Center (NYSBDC) at York College aspires to be recognized as a leading source of high business counseling as well as training to aspiring entrepreneurs and owners.

 

MARLS NYC 

MARLS NYC

The Merchant Association (MARLS NYC) was founded in April 2016, by Annette Runcie and five Southeast Queens merchants when facing the painful reality of our residents in Southeast Queens earning approximately nine billion dollars, of which very little was being spent in our community.  This lack of investment in our community by our very own residents contributes to the depressed economic situations that appear to exist in our local towns.

We realized if our merchants can grow from the patronization of our residents, then we would be in a better position to hire employees and contribute to the reduction of the unemployment rate in our community. Harnessed by that realization, we set out to create a merchant association whose mission is to equip and empower business owners with the critical skills, to sustainably grow and expand their business in our towns and beyond.

Check Out the MARLS Member List by clicking here 

Wrapping It Up

Thank you for reading & we wish you tremendous success with your blogging journey!

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

 

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Manufacturing Marketing World is Dedicated to Helping Manufacturers Grow

The mission at Manufacturing Marketing World is to provide education to manufacturers that helps them reach more prospects, as well as generate more sales. Through day long conferences, and webinars, MMW is dedicated to helping manufacturers grow.

protocol 80 is a B2B Inbound Marketing & Sales agency. We’ll help you reach today’s modern buyer
as well as generate quality leads that close.

In addition, strategies from protocol 80 turn your website into a 24/7 funnel-filling machine, while turning your company into an industry thought leader atop the Google search results!

Click here to Register for Manufacturing Marketing World

The Inbound Marketing Process

First, Inbound is a methodical approach to marketing and lead generation. It produces compounding results in a systematic way.

 As an industrial manufacturer, you know all about processes as well as workflows. Especially since inbound marketing is a data-driven approach to marketing that produces a clear ROI versus other marketing channels.

Inbound marketing will bring in the leads as well as inbound sales.

It’s no secret that we all buy differently today than we did 5-10 years ago. Regardless of your industry or position, you do research before you buy, and so do your prospects. 

Additionally, an influx of millennials means this shift is here to stay. Therefore, inbound sales addresses this.

Manufacturing Marketing World Conference Schedule

Join Us October 29th, 2020 At 8:30am ONLINE For A Day Of Boosting Your Sales as well as Marketing Skills.
Above All, This Event Is For Manufacturers That Want To Grow!

Dan Tyre - HubSpot - MMW 2020Relationship Selling in 2021

Session by Dan Tyre, HubSpot

Curt Anderson - President, Standard Portable, Inc.Maximize the Incredible Business Opportunities Waiting for You on LinkedIn

Session by Curt Anderson, B2BTail

Holly McCully - Manufacturing Marketing World Marketing Automation: time saving tools and tricks for digital marketing savvy manufacturers

Session by Holly McCully, Inbound Marketing Consultant

Ryan Daughnebaugh - Manufacturing Marketing World Video & the Buyer’s Journey: Producing and publishing video content with context

Session by Ryan Daughenbaugh, Inbound Marketing Video Specialist
 

Zach Ware - SEO & PPC ConsultanyGetting the Most Out of Google Ads: Understanding the fundamentals, and how manufacturers can leverage PPC for success

Session by Zach Ware, SEO and PPC Consultant

Josh Curcio - COO/Partner, protocol 80CRM: 10 Ways to Build Total Adoption Instead of Abandonment

Session by Josh Curcio, COO-Partner at p80

Adam Vosler - Content ManagerHow to Develop Blog Topics & Keywords for a Niche Industry

Session by Adam Vosler, Content Manager

 

 

 

Manufacturing Marketing World Partners 

Wrapping It Up

Finally, thank you for reading our blog post on Manufacturing Marketing World. 

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

 

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Univ. of Nebraska MEP eCommerce Workshop Presented by B2Btail

The University of Nebraska MEP and B2Btail teamed up to present the “Manufacturing eCommerce Success” workshop which features Falconer Electronics as a case study. 

This exciting program takes place on November 5th at 10:00 est. 

Click here to register: Manufacturing eCommerce Success Workshop 

Nebraska MEP eCommerce Workshop 

Nebraska MEP

Sense of Urgency 

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

In addition, the program features B2B Experts such as…

Related Article: US Manufacturers Digitizing at Twice the Rate of Other Businesses

Nebraska MEP Mission 

Nebraska MEP

Transforming Nebraska manufacturers through continuous improvement, innovation, sustainable practice as well as technology acceleration services.

Nebraska MEP is part of the National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership (MEP) program. Residing within the U.S. Department of Commerce, MEP was created in 1988 with the intent of enhancing the productivity as well as the technological performance of U.S. manufacturers. Today, the MEP program consists of 51 centers in every state as well as Puerto Rico with over 400 service locations as well as 1,300 technical experts working together to advance and strengthen U.S. manufacturing.

Nebraska MEP is headquartered on the University of Nebraska’s flagship campus in Lincoln. University service providers as well as facilities are split between the Lincoln and Omaha campuses. Additional staff are also housed in central Nebraska. 

Central Community College—with campuses in Grand Island, Hastings, as well as Columbus—services a 25-county region in central Nebraska which includes the manufacturing dense tri-cities. The Central Community College region, combined with the Lincoln as well as Omaha MSAs, represents 32 of Nebraska’s 93 counties and collectively account for nearly 70% of the state’s manufacturing base. 

The Nebraska Department of Economic Development (DED) is the lead economic development agency for the state. As the previous cooperative agreement holder with NIST, DED is uniquely positioned to augment Nebraska MEP’s efforts statewide. DED has six field offices across Nebraska in addition to their main office in Lincoln.

Wrapping It Up 

Finally, thank you for reading our blog post on Manufacturers Digitizing. 

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

 

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E-Commerce Success Starts with Great Content

An effective e-commerce approach ends at the point of sale. But it begins with driving traffic to your e-commerce site. But how do you do that if potential customers have never heard of your product, or more importantly, if they don’t even know there is a solution to their problem?  

That’s where your digital marketing comes in. And the backbone of it will be great content.  

Content drives all your marketing efforts — online advertising, search engine optimization, offline advertising too. But to get your head around how it works, think of the marketing content you create as a “Digital Twin” of your salesperson.

Use content to create a “Digital Twin” of your sales team

In manufacturing, a Digital Twin is a digital re-creation of a product or a process. It’s used in prototyping new equipment, or testing different types of materials or altered processes. 

With a Digital Twin manufacturing marketing approach, your content will be like an online version of a salesperson. 

At its core, the approach adheres to the age-old sales maxim: People will only do business with you if they know you, like you, and trust you. 

The idea with the Digital Twin approach is to create website content to achieve those goals:

Know you. This is top-of-the-sales-funnel content that addresses people’s problems. This answers their problems up front, as they may not even be aware of the solution. Think of an article titled “10 Ways to Publicize Your E-Commerce Product Beyond SEO.”

Like you. Now that someone has read your article or seen your video, and they know of you, get them to like you by following up your advice with a tool that will help them.  

An online calculator that can perform some sort of function is ideal (think mortgage calculator).  You can also provide an in-depth online guide to answer their questions. 

A product configurator would also be ideal here, but that’s usually tied in more with the direct sales page.

Trust you. After they’ve downloaded a tool, and they’ve read more of your content and learned more about you, serve them up some content that establishes trust. 

There’s no better tool than the case study. Show them the results they can achieve, and prove to them that you’ve delivered before. (Here’s our guide on how to write an effective case study.)

“Trust you” is also what you serve up on your product page, which is where you’re selling your products. It should include a benefits-forward, data-backed explanation of how your product will improve your potential customer’s life.  

We’ve sketched out the right places in the sales funnel to position your content. But how do you know exactly what to write about? If you want marketing content that will aid in the sale of a product, there’s only one place to start: The sale itself. 

Working Your Way Backwards

Great content requires research to find out what types of content your customers truly want and why they buy. Here are four ways to gain those valuable insights:

  • Sales and operations team interviews
  • Customer interviews
  • Keyword research
  • Competitor research

These are guerilla tactics, and they take time, not budget. Let’s break down why each of these is so critical. 

Sales and operations team interviews. Start out by interviewing your sales and operations team. 

Your sales team is the next closest thing to your customers, and they have remarkable insights about what your customers’ interests are and what makes them buy. They’ve actually done a lot of the research for you. They’ve tried out a number of different approaches, and likely have narrowed it down to what works best.  

They may have some insights for Know You, Like You content, but they will definitely have language that should be used on your product pages to get the customers to buy. I love the questions David P. Fisher suggests you ask your sales team: 

  1. What stories are you telling prospects right now?
  2. What has been your biggest win lately?
  3. Why have you heard “no” recently?

But don’t stop with your sales team. Your operations and design team should be part of the research process, as manufacturing operations guru Ray Ziganto pointed out to me.  Who knows the inherent value of the product better than the engineers and technicians who developed it?  

As Ray notes, “Ask them how they would sell it.”  Their answers might surprise you, and will definitely add some incredible insights. 

Customer interviews. Now that your sales team has given you some insights, validate their suggestions and uncover new insights with our “guerilla research” methodology.

Conduct a one-on-one interview with three of your top prospects. Spend thirty minutes probing why they purchased, what it is about the product they like, and why they chose your company. Test out your sales team suggestions. Are they accurate?

Also, find out what your customers’ bigger issues are. What challenges do they face in their day-to-day jobs? Your solution is one piece of the puzzle. What other obstacles do they face? What are their macro-pain points? 

From these results, look for overall trends in the responses, as well as hot-button keywords.  Line up topics and keywords in a “Seed Keywords” spreadsheet. 

Keyword research. Now that you’ve uncovered and validated topics, it’s time to see if there is Internet search volume for these items. 

There definitely should be some search volume around your product or service. But keyword research will also tell you how the customer population at large feels about some of those Know You, Like You topics. 

Keyword research is market research. It will give you an indication of just how popular these topics truly are, and if you should create content around them.

Competitor research. Oh yeah, them. Your competitors may have cracked the code as to what is working with customers. So plunder info from their websites. 

You can use a Search Engine Optimization tool like SEMrush to run a quick report on the competition. Just sign up for a basic level subscription, and type their URL into Domain Overview. You’ll find out what keywords they rank for. But don’t stop there. 

Check out the type of web content they’re publishing. If they’re good, you’ll see recurring themes and content areas that get a lot of emphasis. These can spark some ideas of your own.

Content + Marketing = The Digital Twin

If a salesperson is armed with a great sales pitch and tremendous collateral, their work doesn’t end there.

They have to get out and make contact with people. We refer to this as “content distribution.” It’s really the marketing of your content, and you need to do that too. 

There are many tactics for marketing / distributing your content. They include:

  • Search engine optimization (SEO). Optimizing your online content so it can be found by search engines.
  • Guest blogging: Sharing your content on other blogs and websites (like this one).
  • Social media. Using social media to share your content and share with other influencers.
  • Paid advertising. Boosting your content through paid placement.

This will take a bit of experimentation and analysis of your metrics to determine which method works the best. But you must distribute that content for it to be read. 

You’re on Your Way

If you’re engaging in e-commerce, you’ve taken an enormous step forward to creating your own Digital Twin. Kudos to you for starting at the smartest place — the bottom of the sales funnel. 

It’s forward-thinking to start with the bottom of the sales funnel. Heck, where else would a sales-driven organization start? 

But now let’s work our way backwards and start building content that can help encourage people to Know You, Like You and Trust You. Create that Digital Twin, and put it out there to start producing traffic, leads and customers.  

Feel free to check out our complete Digital Twin Manufacturing Marketing approach!


Greg Mischio is the Owner and Founder of Winbound, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach, creating content that’s mapped to the customer journey and marketing for distribution via search, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads.

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Illinois MEP (IMEC) Taps B2Btail for Manufacturing eCommerce Webinar Series

IMEC, the Illinois MEP (Manufacturing Extension Partnership), teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics. 

This exciting program takes place on January 26th at 11:30 CST. 

Click here for registration: DRIVE BIG CHANGE: Manufacturing E-Commerce Success Webinar

 

Sense of Urgency for Manufacturers 

With a new sense of urgency for entrepreneurs and manufacturers to create a strong digital presence, please join us for a discussion on the necessary steps to implement a highly effective eCommerce strategy for your business. In particular, we tackle how custom manufacturers can join the exploding eCommerce market.

  • Receive an eCommerce Checklist for manufacturers
  • Capturing 1st page rankings on Google
  • Creating effective landing pages that convert into RFQ’s & sales
  • Targeting customers with Google Ads & Google Shopping
  • Taking advantage of online marketplaces including Amazon & Alibaba
  • Explore a step by step eCommerce success story with Falconer Electronics and Voice Express 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

In addition, the program features B2B Experts such as…

IMEC Delivers Powerful Results for Illinois Manufacturers 

With more than 50 full-time staff and partners positioned statewide, IMEC delivers the local expertise to not only plan and strategize, but to implement and evaluate the effectiveness of client improvements. In fact, IMEC assists more than 700 companies each year with successful improvement and innovation projects.

As a result, IMEC has demonstrated a return on investment that exceeds 19:1. This is made possible as organizations become more effective and efficient – and together with IMEC – excel toward enterprise excellence.

IMEC continues this exciting eCommerce webinar series on Feb 9 

  • Tuesday, February 9 – Allison DeFord FELT Marketing –  “Let’s develop a scalable marketing system that connects with your ideal eCommerce customer”
  • Friday, February 12 – Josh Curcio protocol 80 – “Inbound Marketing: A Modern Approach to Lead Generation and eCommerce Sales”
  • Tuesday, February 16 –  Jeff Long True Focus Media – “7 things your website should do to automate marketing, get more eCommerce sales and boost SEO”
  • Friday, February 19 – Ray Ziganto – “Manufacturers Going Global with eCommerce”
  • Tuesday, February 23 –  Damon Pistulka Exit Your Way – “Monitoring & Measuring eCommerce Success for Manufacturers”

IMEC eCommerce Series 2

  • Tuesday, March 9 – Brian Beck Enceiba – “Building an Explosive Amazon Program for Manufacturers”
  • Friday, March 12 – Jeffry Graham – “Digital Business Transformation with eCommerce”
  • Friday, March 16 –   Ira Bowman Bowman Digital Media – “Digital Marketing Deep Dive for Manufacturing eCommerce Success”
  • Tuesday, March 19 –   Greg Mischio Winbound –  “Improve Your Marketing by Creating a “Digital Twin” of your Sales Team”
  • Friday, March 23 – Steve Melito Thunderbolt Business Services – “Solving the Case Study Conundrum for Manufacturers Pursuing eCommerce Success”
  • Friday, March 26 –  Kate Anderson Alibaba – “Manufacturers Going Global with Alibaba.com”

Related Articles: 

 

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Montana State University MEP Taps B2Btail for eCommerce Workshop

The Montana State University MEP teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features examples of case studies to help you with your eCommerce journey.

This exciting program takes place on February 26th at 11:00 EST/9:00 MT 

Click here to register: Manufacturing eCommerce Success 

Sense of Urgency for Manufacturers 

With a new sense of urgency for entrepreneurs and manufacturers to create a strong digital presence, please join us for a discussion on the necessary steps to implement a highly effective eCommerce strategy for your business. In particular, we tackle how custom manufacturers can join the exploding eCommerce market.

  • Receive an eCommerce Checklist for manufacturers
  • Capturing 1st page rankings on Google
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • Explore a step by step eCommerce success story with Falconer Electronics as well as Voice Express 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

In addition, the program features B2B Experts such as…

About the Montana Manufacturing Extension Partnership 

The Montana Manufacturing Extension Partnership (MEP) Center is a statewide manufacturing outreach as well as assistance center staffed by full-time professionals with extensive experience in manufacturing and business in a variety of industries.  In particular, our mission is to grow Montana’s economy by helping manufacturers succeed.

We serve the manufacturers of Montana by helping them assess as well as improve their manufacturing operations, providing trainings and workforce development, and leveraging research and technological developments at Montana State University to keep manufacturing competitive in the state.

MMEC is housed in the the Norm Asbjornson College of Engineering at Montana State University in Bozeman, with remote offices in Billings, Missoula, Kalispell, as well as Great Falls. Furthermore, our expertise includes staff with decades of combined experience in manufacturing.

We are also part of the National Institute of Standards and Technology’s Manufacturing Extension Partnership (MEP) National Network. NIST is a non-regulatory agency of the U.S. Department of Commerce that promotes U.S. innovation as well as industrial competitiveness. MEP is a public-private partnership with centers in all 50 states aw well as Puerto Rico dedicated to serving small and medium-sized manufacturers.

MMEC has an advisory board that helps guide how we serve Montana’s manufacturers. We receive financial and program support from MSU, the State of Montana, the National Institute of Standards & Technology (NIST)Manufacturing Extension Partnership as well as other partners.

Wrapping It Up

Finally, thank you for reading & we wish you tremendous success with your blogging journey!

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

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