Once you niche down, yes, niche down til it hurts so good, now you can speak the right language to the right buyer. For example, once going through the buyer persona exercise with a client, they spent an exhaustive amount of time describing their ideal customer. Their soulmate. The persona described loved motocross. Down and […]
Can you identify the profit killers in your business? Unfortunately they creep up everywhere. These Profit Killers also play the role of Profit Thieves embezzling YOUR time and money everyday. Killing the chance of building a thriving business. If cash flow is tight or goals are not being met, can you identify what is the […]
WOWZER!!!! It was an AMAZING week at the Manufacturing Extension Partnership MEP conference in Chicago. The MEP Conference displayed tons of energy and passion for helping US manufacturers. MEP is a public-private partnership with Centers in all 50 states and Puerto Rico dedicated to serving small and medium-sized manufacturers. It was awesome being at a […]
Wouldn’t it be awesome to be someone’s hero? Even just for one day? Yes, for those of you of a certain age, I am stealing (I mean borrowing) David Bowie’s famous line from his smash hit song “Heroes”. One of my all time favorite songs. So, wouldn’t it be great to be somebody’s hero today? […]
Ever visited Huntsville, Alabama? I had the honor and privilege of recently checking out the goods. Exciting news to report! WOWZER! Manufacturing is looking extremely strong in Huntsville, Alabama. When you drive around the city, there is an extremely positive manufacturing buzz. Cruising around the city you will also notice plenty To name a few […]
Please Leave Keys in the Car! Typically, we hear the opposite advice here. Usually it’s “Please DON’T leave keys in the car”. So where does this unorthodox advice come in handy? At a car rental agency drop off. Recently while returning a rental car, I took note of all of the signs declaring “Please leave […]
Have you heard about Otter.AI? Well, there is a new tool in town that can be a total game changer for you. It’s efficient. Effective. Powerful. Delivers high level solutions. Best of all… It’s FREE! Who is this super hero that is going to save your day? Otter.AI WOWZER! This thing is awesome. I now […]
Ever sat through safety instructions on a flight? Of course you have. Try to count the number of flights you have taken. That tally equates how many times you have witnessed a flight attendant delivering a flight safety check. So, let’s put ourselves in the flight attendant’s shoes. How many safety instruction presentations do you […]
Is it time for you to pick a cause and launch a crusade? What am I referring to? So glad you asked! As an entrepreneur, you constantly face new opportunities (aka, need to make tons of tough decisions). So, how do you pick and choose the best direction? Being creative and a visionary can be […]
How well do you understand your customer’s customer? The deeper you understand the needs, frustrations, challenges and goals of your customer’s customer helps take that relationship to an entirely new level. Here’s something to think about… Let’s say you’re sitting in a packed audience. The speaker asks everybody to turn to the right. As you […]
Are you familiar with the John F. Kennedy NASA Janitor Story? Please forgive me if you already know this gem. However, it is SO GOOD, it still great to revisit. Well, let’s go here first. As an entrepreneur, do you find yourself so focused on your business that you wake up to finally realize that […]
The topic for today, how can we get soulmates (aka Ideal Buyers) to say, “You Had Me at Hello”? Odds are that you are familiar with the line, “You Had Me at Hello”. In 1996, there was a classic romantic comedy called “Jerry Maguire”. There’s a famous scene where main characters, Renee Zellweger and Tom […]
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