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Teaming up with a Sherpa to Climb the Entrepreneurial Mountain

Do you have a Sherpa in your life? In other words, a trusted guide to help you conquer the extreme challenges that you face. This is especially important for business owners and entrepreneurs. As an entrepreneur since 1990 (which just means…

INTEGRITY: “I’d Know, and I Wouldn’t Like Myself”

B2BTail.com

Integrity During a recent conversation on integrity with a close friend, he shared an outstanding analogy. First, let me explain a little history. I've been blessed with amazing friends. This particular gentleman has been one of my closest…

19 Tips for Curing “I Hate Change” (Plus a Healthy Dose of eCommerce)

B2BTail.com

"It is not necessary to change. Survival is not mandatory." ~ W. Edwards Deming - 20th Century Global Quality Expert That's a powerful quote and also a scary thought as well. Do you hate change? On the other hand, maybe you…

Are You Familiar with “The Goal: A Process of Ongoing Improvement”?

B2BTail.com

What on earth took me so long to read “The Goal” by Eliyahu M. Goldratt and Jeff Cox? The first edition came out in 1984. Several years ago a close friend, Max Krug, introduced me to the book “The Goal” as well as the Theory of Constraints. Consequently, Max is…

Applying The Theory of Constraints to Your eCommerce Strategy

B2BTail.com

In a recent post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…

Top 13 Reasons Why Manufacturers Struggle with eCommerce

B2BTail.com

Why do some Manufacturers Struggle with eCommerce? Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business. As the saying goes,…

12 Helpful Suggestions to “Give Value First”

B2BTail.com, Book

When searching for a new vendor or professional service provider, do you seek companies that “Give Value First”? As the saying goes, "it takes a village to raise a child". Well, it also "takes a village" to raise a business. Partnering…

A Minimum Viable Product Helps You “Get in the Game”

B2BTail.com

Sometimes you need to leave the sideline and just "GET IN THE GAME!" A Minimum Viable Product helps you do just that. It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently. Even when not fully…

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

B2BTail.com

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep. With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself: WHY? Your…

Seeking Soulmates: Does Your Website Attract Dream Customers?

B2BTail.com

Seeking soulmates. Isn't that basically the goal or function of a business website? Most websites play the role of matchmakers in some capacity or another. Not in the sense of an actual date, but a website matches you with a solution…

19 Tips on the Art of Building Trust (Plus a Bonus Tip From Warren Buffet)

B2BTail.com

As an eager student of life, I long for the knowledge and tools to further myself in the Art of Building Trust. Building Trust plays a critical role with any relationship. Trust is based on truth. It is human nature that we all hunger…

Dying to Enter the eCommerce Graveyard: Please Don’t Be Next

B2BTail.com

"Here lies a once great company that millions of consumers loved and adored which is now being laid to rest." - Tombstone of a once great company found in the eCommerce Graveyard. The brick and mortar “Retail Apocalypse” is upon us…

Experts Offer a Cure for Those Suffering from “Sacred Cowitis”

B2BTail.com

Does your business or organization suffer from Sacred Cowitis? Are you thinking, what on earth is Sacred Cowitis? So glad you asked. Well, according to Webster’s dictionary, the definition of Sacred Cowitis (cow-eye-tis) goes as follows: …

The Top 25 Blog Topics for Manufacturers Eager to Start Blogging

B2BTail.com

Blogging plays a critical role with any B2B marketing strategy. One major challenge though: Where to start? Creating blog topics that readers find helpful and educational certainly is not an easy task. Additionally, many small business owners…

Alison Levine Takes You to Exhilarating Heights with “On the Edge”

B2BTail.com

Looking for inspiration? Motivation? Are you finding the challenges ahead of you similar to climbing Mt. Everest? If so, then you need Alison Levine in your life. Who is Alison Levine? Well, so glad you asked. According to AlisonLevine.com, she…