B2Btail Updates

Follow B2Btail On:

Market Your Manufacturing Facility Like a Five Star Resort

Market Your Manufacturing Facility Like a Five Star Resort. Well, that's certainly an interesting concept. Many manufacturers found themselves in manufacturing due to the fact that their passion for creating and producing incredible products…

Hey Manufacturers, Being the “Best Kept Secret” is No Longer an Option

B2BTail.com

"We prided ourselves as being the "Best Kept Secret" for decades. However, the internet changed everything. Now what?" Unfortunately, I kept hearing this comment over and over from manufacturers. Especially from custom manufacturers. Many…

Manufacturing Website Call-to-Action Strategies That Work

B2BTail.com

Let's talk about your CTA problem. Wait, what is CTA? So glad you asked. CTA = Call to Action. As we continue our series on making that outstanding first Webpression, this post addresses the CTA on your website. This is not a reference to…

Focus on Your Core Strengths for Your Keyword Strategy

B2BTail.com

Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy. Especially since targeting your core strengths allows you to better market and brand your business by beating the…

Blogging Reduces that “Social Distance” Between You and Your Customers

B2BTail.com

Randy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…

Get on the Offensive to Escalate Your eCommerce Strategy

B2BTail.com

Today, we are going to discuss: "Get Offensive" to escalate your eCommerce strategy. Not the same type of offensive as your Uncle Charlie at a cookout. As well as the drunk co-worker at the annual Christmas office party (hopefully we're…

Options for Selling “Manufacturer Direct”…..to NOT Consider

B2BTail.com

"Manufacturer Direct"! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider. Especially when it comes to selling direct to end-users or consumers. However,…

“Manufacturer Direct” with eCommerce Delivers Huge Benefits

B2BTail.com

Another exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, "Manufacturer Direct!" So, what crosses your mind when you hear "Manufacturer Direct"? Huge savings by skipping the middle…

Converting Your Proprietary Process into an eCommerce Opportunity

B2BTail.com

"Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities. As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to…

Mohawk Valley SBDC eCommerce Webinar Features Falconer Electronics

B2BTail.com

The Mohawk Valley SBDC offers a virtual eCommerce workshop on August 5 at 10:30 which features a case study with Falconer Electronics. With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a…

Top 13 Reasons Why Manufacturers Struggle with eCommerce

B2BTail.com

Why do some Manufacturers Struggle with eCommerce? Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business. As the saying goes,…

12 Helpful Suggestions to “Give Value First”

B2BTail.com, Book

When searching for a new vendor or professional service provider, do you seek companies that “Give Value First”? As the saying goes, "it takes a village to raise a child". Well, it also "takes a village" to raise a business. Partnering…

A Minimum Viable Product Helps You “Get in the Game”

B2BTail.com

Sometimes you need to leave the sideline and just "GET IN THE GAME!" A Minimum Viable Product helps you do just that. It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently. Even when not fully…

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

B2BTail.com

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep. With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself: WHY? Your…

Seeking Soulmates: Does Your Website Attract Dream Customers?

B2BTail.com

Seeking soulmates. Isn't that basically the goal or function of a business website? Most websites play the role of matchmakers in some capacity or another. Not in the sense of an actual date, but a website matches you with a solution…