Get Your Free Digital Game Plan Click Here
Get Your Free Digital Game Plan Click Here
Market Your Manufacturing Facility Like a Five Star Resort. Well, that’s certainly an interesting concept. Many manufacturers found themselves in manufacturing due to the fact that their passion for creating and producing incredible products led them down this path. The machinery, equipment, the burning desire to solve problems. However, plenty of manufacturers did not enter […]
“We prided ourselves as being the “Best Kept Secret” for decades. However, the internet changed everything. Now what?” Unfortunately, I kept hearing this comment over and over from manufacturers. Especially from custom manufacturers. Many manufacturers actually wore the “Best Kept Secret” status as a badge of honor. However, what do you do when being the […]
Let’s talk about your CTA problem. Wait, what is CTA? So glad you asked. CTA = Call to Action. As we continue our series on making that outstanding first Webpression, this post addresses the CTA on your website. This is not a reference to the latest and greatest video war game. A clear and strong […]
Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy. Especially since targeting your core strengths allows you to better market and brand your business by beating the drum of your specific area of expertise. Maximize what you know best! Staying in your wheelhouse also allows you […]
Today, we are going to discuss: “Get Offensive” to escalate your eCommerce strategy. Not the same type of offensive as your Uncle Charlie at a cookout. As well as the drunk co-worker at the annual Christmas office party (hopefully we’re not talking about you). Rather, this “Get Offensive” refers to you aggressively letting the world […]
Randy McNeely, who owns the title “Kindness Champion” and also serves as the executive producer of “The Kindness Hunters” TV Show recently shared this thought, “I prefer not to use the phrase ‘social distance’. As social creatures, we are ‘physically distancing’, not ‘social distancing’ thanks to the fact that we live in a digital world.” […]
“Manufacturer Direct”! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider. Especially when it comes to selling direct to end-users or consumers. However, today we are going to discuss a couple of options to NOT consider. As an eCommerce evangelist, let’s […]
Another exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, “Manufacturer Direct!” So, what crosses your mind when you hear “Manufacturer Direct”? Huge savings by skipping the middle man. No additional costs, fees, or added margins. Essentially, dealing directly with the folks who actually hand-crafted your product. Both the manufacturer […]
“Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities. As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to serve each customer and contribute to their success. Yet, a custom manufacturer is always at the mercy of the customer. When […]
The Mohawk Valley SBDC offers a virtual eCommerce workshop on August 5 at 10:30 which features a case study with Falconer Electronics. With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including: […]