Options for Selling “Manufacturer Direct”…..to NOT Consider

“Manufacturer Direct”! It certainly has a nice ring to it, right?

As a manufacturer looking to diversify, many exciting options exist for you to consider. 

Especially when it comes to selling direct to end-users or consumers. 

However, today we are going to discuss a couple of options to NOT consider. 

As an eCommerce evangelist, let’s take a look at two paths to avoid. At all costs. 

Related Article: 3 Step Approach To Scaling eCommerce for Manufacturers

Options for Selling “Manufacturer Direct” (NOT!)

no more cold calls

Prior to the internet or eCommerce, a manufacturer wanting to sell direct to end-users required heavy investment in a printed catalog strategy. Otherwise, they needed to open physical retail locations. Yes, brick & mortar. 

Hmmm…print or brick & mortar? 

Yuck!

Either option sounds about as appealing as…..A root canal without novocaine…Bamboo shoots under fingernails…Swimming with piranhas…Dipped in honey and jumping into a mound of fire ants…..Replaying the scene in “Raiders of the Lost Ark” with tarantulas crawling on your back…..

Ok, I think you get the point. 

Printed Catalogs? 

Seriously, why am I even typing about this?

Let’s not spend our time discussing all of the negatives surrounding a print catalog strategy such as the enormous cost of printing, postage fees, finding addresses of actual buyers, as well as all of the trees killed in the process. 

Therefore, I promise not to belabor the point to death on the colossal waste of time, money, energy, and resources involved in printing catalogs. 

Additionally, find a mistake after the final print of a catalog? Tough. You will have to wait until the next run. 

I definitely will not mention the fact that eventually 100% of the printed catalogs find themselves in the garbage. In fact, 99%, find their way to the garbage without a single reading. 

Also, can you imagine calling a vendor who you eagerly want to place an order with, and the response goes “we just dropped a catalog in the mail. Give us a call next week when it arrives to place an order.” WHAT?!?! 

In conclusion, you have my word that I absolutely promise not to continue on and on and on about why printing catalogs belongs in a conversation at least 30 years ago. 

Next. 

The Retail Apocalypse 

So with that, you also have my promise not to hammer the list of reasons why opening a retail store for manufacturers seems like a poor investment as well. 

As retail stores continue to close by the dozens or even hundreds, opening a retail store certainly looks as an unwise business strategy. 

Ok, who are we kidding? It’s a horrible idea! 

Especially since the “Retail Apocalypse” is upon us. 

An expected 75,000 retail stores will close by 2026 according to a report by investment firm UBS. 

Opening a retail store requires heavy overhead with vast capital investment. Staffing issues. Inventory management. Additional utility expenses. Crazy retail hours. High rent. Theft and shoplifters. Store fixtures. Fees, licenses, and permits. Additional business insurance for liability (what if someone slips on your slippery floor). Lastly, lots of expensive marketing and advertising to attract human beings with credit cards in hand to walk through the door. 

I also promise not to mention the crazy seasonal demands during peak seasons and holidays. 

Finally, you have my word that I will not go on and on over what a colossal waste of resources, time, money, and energy that opening a retail store requires. 

eCommerce Comfort Zone

Phew! Thankfully that rant is behind me and I am back in my eCommerce comfort zone. 

Next week we will explore all of the tremendous benefits that “Manufacturer Direct” with eCommerce offers for you and your customers. 

Wrapping It Up 

Thank you for reading this post. 

For additional information to help you on your eCommerce journey, please click links below: 

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“Manufacturer Direct” with eCommerce Delivers Huge Benefits

Another exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, “Manufacturer Direct!”

So, what crosses your mind when you hear “Manufacturer Direct”? 

Huge savings by skipping the middle man.  No additional costs, fees, or added margins. 

Essentially, dealing directly with the folks who actually hand-crafted your product. 

Both the manufacturer as well as the consumer greatly benefit from “Manufacturer Direct”. 

Well, eCommerce certainly presents that exciting opportunity for a manufacturer to sell directly to the end-user. 

Most importantly, eCommerce opens up this new avenue of revenue, effectively and efficiently. 

Let’s further explore. 

Related Article: Once again, eCommerce Saves the Day! No More Cold Calls

No Middle Man

The first and the most obvious benefit includes that all additional costs and add-ons are eliminated when selling direct. 

Especially since no middle man in the picture keeps prices low.

As a result, think about all of the overhead costs and staff involved when a retailer makes a purchase from a manufacturer.

  • Purchasing agent
  • Receiving department
  • Warehousing staff
  • Utilities
  • Insurance
  • Inventory management system
  • Shelving
  • Picking the order
  • Packing the order
  • Shipping the order
  • Carrying a receivable
  • Accounting
  • Finally, the president of the company hoping to keep their membership to the local golf course 

All of that additional overhead requires significant added margins to the end-user. 

Skipping that step pays big dividends for you and your customer. 

Increases Competitiveness with Low-Cost Imports 

Going “Manufacturer Direct” provides a huge competitive advantage while keeping prices as low as possible.

For years, the reality of U.S. manufacturers competing with cheap imports kept becoming less and less realistic. 

In many cases, raw material alone costs were higher than cheap imported finished goods. Even with all of the broker fees and transportation costs. 

Unfortunately, this has been a long sad trend for U.S. manufacturers. 

However, with new trends such as tariffs and foreign labor costs increasing, the playing field looks more attractive. 

In addition, with imported products, multiple hands touch that product adding an additional cost each time. 

Therefore, companies that struggle competitively with low-cost imports now potentially create a level playing field by selling “Manufacturer Direct”.

Shortens Supply Chain 

Next, skipping the middle man also ties right into shortening the supply chain. Hot off the press. The product is produced and shipped right out to the person using the product. 

The product isn’t on the ocean Freightliner in a container somewhere in the middle of the Pacific. 

“Manufacturer Direct” invites the opportunity for the manufacturer to ship the product quickly and efficiently to the eagerly waiting customer. 

With a renewed sense of urgency for domestic products, while also maintaining a healthier flow of goods, “Manufacturer Direct” shortens and strengthens the supply chain. 

Market Research: Feedback for New Product Ideas

With “Manufacturer Direct’, the amazing opportunity to engage directly with the end-user also offers instant market research at your fingertips. 

Communicating directly with those who use or consume your product delivers incredibly valuable information.  

This plays a similar role and along the lines of a made-to-order restaurant. 

If people keep ordering something, not on the menu, maybe it’s time to expand or add that item to the menu. 

However, staying ahead of the customer plays a critical role in your success as well. The ability to predict or anticipate solutions to customer problems certainly provides a winning edge. 

Henry Ford famously stated, “If I had asked people what they wanted, they would have said faster horses.”

Yet, for those of us that do not possess the uncanny business acumen of Henry Ford, we need to communicate with customers. Frequently. 

The key to success? Listen! 

“Manufacturer Direct” offers the incredible opportunity to not only listen but also react. 

Even welcome complaints. The saying, “Complain TO me, not ABOUT me”, pays huge dividends. 

Honest feedback from those painful complaints helps you improve your products and services. 

Strive to be the best!

Customers will guide you on a path to The Promised Land (shout out to Bruce Springsteen). 

Flexibility 

Customizing products also lends an enormous competitive advantage. 

Especially when a customer can purchase customized products that fit their exact specifications. 

Being the manufacturer creates an environment of flexibility to accommodate and respond quickly.

With the menu analogy, if a customer requests changes to their meal, how quickly can the kitchen react? 

Hold the pickles and tomatoes? No problem. 

Add onions and cucumbers which are already in stock? Absolutely. 

Being agile and flexible separates you from the competition. 

Providing added value to your products and services creates that unique customer service that they cannot find elsewhere. 

Related Article: Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

Control Your Brand 

Additionally, “Manufacturer Direct” with eCommerce allows you to control your brand. 

Especially with fighting against cheap knock-offs for foreign competition. 

Dealing “Manufacturer Direct” also helps build your authority and trust. 

Authority and trust certainly play as constant buzzwords that every business speaker and consultant preach. 

However, building trust just can not be overstated. 

Building your business reputation with eCommerce takes time, energy, as well as intentional effort. 

Related Article: Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

Wrapping It Up 

Thank you for reading this post. 

For additional information to help you on your eCommerce journey, please click links below: 

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Converting Your Proprietary Process into an eCommerce Opportunity

“Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities. 

As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to serve each customer and contribute to their success. Yet, a custom manufacturer is always at the mercy of the customer. 

When the customer is busy, the custom manufacturer is busy. Unfortunately, the opposite holds true as well (I know, you are thinking, thank you Captain Obvious). 

When a single customer or even worse, several customers turn slow, the custom manufacturer feels the pain. Backpedaling is certainly not fun. 

Therefore, converting a proprietary process into an eCommerce product line offers tremendous benefits. Fortunately, you can discover first hand the powerful results presented when pursuing an eCommerce product line. 

Let’s look at a case study showing the steps as well as the incredible opportunities that exist when creating an eCommerce product line. 

Related Article: Options for Selling “Manufacturer Direct”…..to NOT Consider

Franchising Meets Manufacturing 

First, what we are talking about here is extremely similar to franchising. 

How? 

Exploiting and maximizing the amazing systems that you built over the years. 

Think about all of the mistakes that you have experienced and overcome to reach where you are today. Plenty of trial and error, right? The knowledge of what works and what doesn’t.

Entrepreneurship is certainly not for the meek and mild. It takes a relentless drive to create what you have done to reach this point. Yet, why do many entrepreneurs buy into franchises as opposed to starting their own business from scratch?

The franchisee is buying the insurance policy of proven systems and processes.

A franchise offers the opportunity where most of the mistakes were already made along with much of the guessing removed. The franchise investor is buying what NOT to do as much as they are purchasing what DOES work.

Franchising Your Proprietary Process 

This is a similar concept with your business in the sense an OEM needs your expertise to fill a void or complete a process. You solve a problem for them that would be too costly on their own.

In addition, Scaling Your Proprietary Process prevents that customer from attempting to do what you do. 

If that OEM does not contact you or know that you exist they end up contacting another custom manufacturer. Especially when that other manufacturer has no idea what they are doing and stumbles while attempting to produce the product. The product that YOU are the best at! 

This is the difference where a manufacturer enters an area where they lack the experience, expertise, tools, equipment, and resources that YOU possess. 

It’s an entrepreneur trying to start a restaurant on their own as opposed to buying into a franchise. 

Something to consider: 4 out of 5 businesses fail in the first five years as opposed to most franchises offer a 90% success rate. 

What odds do you like better? 

In the same fashion, your customer gains a huge advantage by teaming up with you and your proprietary process similar to the franchise model. 

Your proprietary process expertise delivers your 99% success rate to eager customers. 

“Converting Your Proprietary Process” at Falconer Electronics 

Manufacturing eCommerce Strategies by converting a proprietary process took place at Falconer Electronics, a small custom electronics manufacturer founded in 1985. Core capabilities at Falconer Electronics include manufacturing commercial power strips, ground straps as well as wire harness assemblies. 

Falconer Electronics, Inc. humble beginnings began within a garage. According to Roger Hall, the founder and President of Falconer Electronics, “We are not able to say that our humble beginnings started in my garage in 1985. Truth be told….I had to launch Falconer Electronics in my neighbor’s garage (main reason being he had a garage and I did not).”

Since then, Falconer Electronics attributes its long term success and growth to an all-star team, many of whom have been employed with the company for decades.

Falconer Electronics owns an impressive customer list that includes Lowe’s, Target, Walmart, and even the Pentagon. Learn more at www.FalconerElectronics.com.

The Scale Your Proprietary Process “Aha” moment hit Falconer Electronics with their line of heavy duty ground straps. Falconer Electronics produces thousands upon thousands of Braided Ground Straps for two OEM’s (original equipment manufacturers).  

It finally hit us one day: Hey, there must be plenty of other companies seeking superior quality Braided Ground Straps. Especially with these ground straps that are Made in the USA. 

So we decided to take the next step. 

Related Article: Hey Manufacturers, Being the “Best Kept Secret” is No Longer an Option 

Ground Straps = Converting Your Proprietary Process 

The company had everything in their corner to exploit this market:

Experience + tools + equipment + staff + suppliers + raw material + resources = Your Proprietary Process 

Then took it one step further: 

Your Proprietary Process + eCommerce = Scaling Your Proprietary Process with eCommerce 

A perfect Scaling Opportunity formula! 

“Converting Your Proprietary Process” with Ground Straps 

We created an eCommerce product line of Braided Ground Straps and added this line to the company website. The company already had a WordPress website. 

Therefore adding a WooCommerce plugin to the website created a cheap and easy solution to kickstart an eCommerce presence. 

From there, we converted their proprietary process into a proprietary product line. 

We kicked things off with the following specs: 

1/4″ Ground Straps 

4″, 8″, 12″, 16″, 20″ & 24″

  • Tinned Copper
  • 10 Gauge AWG
  • 53 Amps
  • Flat Width 1/2″

1/2″ Ground Straps 

4″, 8″, 12″, 16″, 20″ & 24″

  • Tinned Copper
  • 14 Gauge AWG
  • 32 Amps
  • Flat Width 1/4″

The variety includes a mixture of 1/4″ and 1/2″ connectors.  

Then pointed out all of the benefits of Ground Straps from Falconer Electronics include: 

  • Made in USA 
  • Tinned copper 
  • Solder dipped ends 
  • Heavy Duty 
  • Manufacturing Ground Straps Since 1985 

By offering an eCommerce product line, it opened the door for conversations with customers. This new process allowed potential customers to engage with the company. Customers could purchase products immediately. 

Converting Your Proprietary Process

 

Taking Advantage of an Abundance of eCommerce Benefits

This helped Falconer Electronics narrow their focus and the company menu. Now they could aggressively market their “specialty dish”

Excitedly, the company added this product line to the website without producing a single item. Dozens of SKUs were placed on the website without investing in any finished products. All of the raw materials were already in stock. As customers ordered, then the product was produced. Just-in-time worked great. 

Also, narrowing the focus helped determine the keyword strategy. Effectively as well as inexpensively. 

In addition, the new eCommerce strategy created the R & D department. 

Remember, the market tells you what they want. The market lets you know if you have a good idea or a bad one. 

Once other manufacturers, industrial customers, and Fortune 500 companies started buying Ground Straps, Falconer Electronics knew they were heading in the right direction. 

The eCommerce strategy opened up a new market with little risk. They had everything in place to already produce these products. No major capital investments required. Tools, equipment, machinery, staff experience and expertise were all in place. 

Products were easily added to the website with determined prices. So this streamlined the RFQ process. 

Another wonderful benefit, no receivables. Customers, even Fortune 500 companies, purchase products with credit cards. Therefore, no accounts receivables or taking a risk of offering credit to unknown customers. 

It also created an opportunity for customers to ask for other custom sizes, which is no problem at all. 

So, what happened next? 

We decided to create a custom software tool to allow customers to configure their own Braided Ground Strap. 

Related Article: Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

QuoteBuilder = Instant Quotes = Eliminating the Dreaded RFQ Process 

Once converting the proprietary process into a proprietary product line looked opportunistic a new idea presented itself. 

What if we create a software tool allowing customers to build their own customized products? Instantly. 

Something painlessly simple and fast.

Working with their eCommerce web designer, Falconer Electronics created the Instant Ground Strap QuoteBuilder (https://falconerelectronics.com/instant-ground-strap-quote/). 

This proprietary free software tool helps facilitate easy requests-for-quotes regarding its custom-made ground straps.

The Instant Ground Strap QuoteBuilder allows customers to input data regarding specific ground strap requirements and then receive an immediate quote emailed based on those customizations.

The entire five-step process is simple and often takes 60 seconds or less.

Steps include:

1) RoHS Compliance: Lead-Free RoHS) or Lead. 

 

 

 

2) Width and Length: Select widths for the braided wire, either 1/4”, 1/2” or 3/4”, then select a custom length.

 

 

3) A and B-Side Terminal Selection: Side A and B are both offered in five sizes. Simply choose the correct size needed for the job.

 

4) Terminal Orientation: Select from a range of seven pictures that clearly delineate the orientations available.

 

 

5) Quantity: The final question allows customers to pick the specific quantity needed.

 

Easy to Use

In addition, as easy as the program is to use, an instructional video is added to each step allowing customers to complete the process seamlessly in case any questions arise. 

As the customer continues each step, each spec is plugged into a Quote Summary. This allows the customer to ensure the accuracy of the configuration. 

The QuoteBuilder also creates a detailed pic with full specs of the custom created ground strap. 

After providing contact information, additional customized quotes may be added on as necessary before the process is completed. Based on the answers provided, a quote is then immediately sent to the customer’s email address. 

Excitedly, the email contains a clickable link that allows ease-of-purchase directly through the Falconer Electronics eCommerce shopping cart by simply clicking the “Place Order Now” button.   

This lends a tremendous competitive advantage due to the fact that a customer customizes, builds, and can purchase a product immediately.

Furthermore, no waiting for a price from the RFQ. Customers do not need to call to place an order. As a result, even someone at 3:30 AM can build a product and place an order. 

Above all, customers greatly value how convenient, easy, and fast this software tool works. 

“Since launching our QuoteBuilder, many customers including numerous Fortune 500 companies have utilized this helpful tool to maximize their savings and minimize the time spent seeking requests-for-quotes,” said President of Falconer Electronics, Roger Hall.

For example, Boeing, Halliburton, Pratt & Whitney, Lockheed Martin, as well as Virgin Hyperloop include just a few companies that take advantage of the Instant Ground Strap QuoteBuilder. 

A recent customer testimonial stated, “Thanks for the excellent service. The ability to easily configure and order custom ground straps are very valuable.”

Converting Your Proprietary Process with Online Marketplaces 

Lastly, Falconer Electronics then turned its attention to utilizing Online Marketplaces. 

The first stop: Amazon. 

Ground Straps went over so well, as of this writing, when you conduct a search for “Ground Straps” on Amazon, Falconer Electronics appears in the #1 organic position and frequently possesses the coveted “Amazon’s Choice” position. 

From there, Falconer Electronics added their Ground Straps to other online marketplaces such as Digi-Key, Walmart, and Zoro. 

Capturing market share on these valuable partner websites offers fantastic opportunities to connect with customers that otherwise would never discover your products. 

Related Article: Get on the Offensive to Escalate Your eCommerce Strategy

IT’S ALL ABOUT YOU! 

So let’s stop here for a second to consider, do you see opportunities at your business apply to Scale Your Proprietary Process?

Especially since this example is strictly offered for you and your business. 

Most importantly, the goal here is to help you attack the market by combining your expertise with eCommerce to discover new profitable opportunities. 

Wrapping It Up 

Thanks for reading this post. Hopefully, you found this helpful. 

For additional information to assist you with your eCommerce journey, please click links below: 

 

 

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Mohawk Valley SBDC eCommerce Webinar Features Falconer Electronics

The Mohawk Valley SBDC offers a virtual eCommerce workshop on August 5 at 10:30 which features a case study with Falconer Electronics. 

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

Click on this link to register: https://www.nyssbdc.org/training/training.aspx?tid=67258

SBDC eCommerce Workshop

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition, we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the  eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

Podcasts 

Mohawk Valley SBDC Presenter Bio: Curt Anderson founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Since selling that company, Curt has also served as an eCommerce consultant targeting manufacturers including spending 4 years at the New York Small Business Development Center (SBDC). Curt is the author of “Stop Being the Best Kept Secret” as well as the founder of B2Btail.com, an eCommerce resource guide for manufacturers. 

Mohawk Valley SBDC 

Mohawk Valley SBDC

 

The Mohawk Valley Small Business Development Center (SBDC) at MVCC’s thINCubator is here to help with your business start-up, growth, as well as expansion needs.

Staffed by certified professionals, the SBDC specializes in providing one-to-one business counseling, management and technical advisement, as well as educational programs targeted to the needs and interests of small business owners.

Finally, if you or your business reside in New York, the SBDC can maneuver you around the obstacles to success. SBDC centers provide no-cost business advising and free or low-cost training to new and existing businesses.

Wrapping It Up

Thanks for stopping by to check out this post. 

Lastly, please click links below for additional information to help on your eCommerce journey:

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11 Best Resources to Find a Quality Web Designer for Your New Website

Looking for a quality web designer? 

Awesome! 

That is fantastic news that you have decided to upgrade your website. 

Possibly even launching your first website. 

Now the challenge, finding a quality web designer. 

Not sure where to start? We have your back. 

This post includes a number of excellent resources for you as you explore web design options. 

There is no particular order. Let’s just go with the flow….so here we go……..

1) SBDC – The Small Business Development Center

Connecting with your local Small Business Development Center (SBDC) makes lots of cents (and sense). If you have never utilized the SBDC before, there is no better time than the present.

The SBDC is an excellent place to start when searching for a quality web designer.

Also, when an advisor at the SBDC is asked to refer professional services, they typically will refer three names to keep an objective perspective. This prevents favoritism or the possibility of a conflict of interest.

The best thing about the SBDC, their services are……FREE (one of my favorite words).

That is correct! Small business consulting services from the SBDC are absolutely free. Also, engagement and counseling sessions with the SBDC are completely confidential.

With nearly 1000 centers located at universities and colleges, the SBDC serves as an amazing resource dedicated to supporting the American entrepreneurial spirit.

Advisors at your local SBDC deal with literally hundreds of local businesses. The SBDC is funded by the Small Business Association SBA.

Therefore, check with your local SBDC to discover that quality web designer to kick off your eCommerce journey. 

Click here to find the nearest SBDC 

2) Chamber of Commerce

The Chamber of Commerce serves as another excellent resource for discovering a quality web designer.

The Chamber of Commerce offers an abundance of activity for you to engage and connect within your community.

For example, the Chamber of Commerce offers networking events, membership directories as well as plenty of engagement on social media.

Check out your local Chamber website and go to their member directory to view local web designers.

Related Article: Manufacturing Website Call-to-Action Strategies That Work

3) Trade Associations

Many successful web design firms target a specific industry. They have knowledge and experience within that particular sector.

They speak the language and even know industry terms and lingo. Understand the nuances and culture. Know industry trends. They just get it.

Seems like every industry has a trade association if not multiple. If you are not a member of an association, check around to discover your options. Check out their website to see if they have a member directory.

A web designer or firm that targets your industry will likely have a membership or at least advertise on the site.

Here is a link to the Directory of Associations:

https://www.directoryofassociations.com/

4) Friends and Family Plan

The friends and family plan serves as another excellent option when seeking a quality web designer.

For example, your brother-in-law’s uncle’s cousin’s step-sister’s niece might make an excellent choice as your savior for a new website. 

Check around. Ask around. 

You might discover a gem of a web designer by simply exploring your inner circle. 

Buy our New Book on Amazon: Stop Being the Best Kept Secret 

5) Vendors

Check out your vendor websites.

See one that is extremely appealing? Super cool? (btw – is the word cool still cool?)

Reach out to your vendor and ask them about their web designer.

If their web designer hit the ball out of the park for your vendor, it seems like healthy odds they would perform just as well for you.

As their customer, your vendor is going to provide an honest assessment.

The growth and success of your company are definitely in your vendor’s best interest.

That firm comes with a reliable referral. The web designer has experience in your industry.

6) Customers

Check out your customer’s website. This accomplishes several things.

First, it offers a better connection with your customers.

It helps you gain a vision of their culture and vision. It shines a light on the direction your customer is heading. 

Exploring their website offers clues on how you can better serve your customer. 

This also helps you understand THEIR customer which ultimately is YOUR customer just as well. 

In addition, this plays as an excellent taking point. A great reason or excuse to contact your customer and praise them about their website. 

People LOVE praise! You customer will cherish the opportunity to discuss their website which may be a source of pride and joy. 

They should be pleased to discuss the process they took to build their website and share the web designer who helped them. 

7) Google It

If you have still not discovered a quality web designer, let’s turn to our dear friend Google.

Google most likely starts out with paid ads. Check through the ads to see if any companies look appealing. Go ahead and click through a few to see if any sites stand out.

Next, Google typically posts local companies.

If necessary, get specific.

For example, do a Google search that includes your city (Quality web designer in My City, My State).

Another option: If you prefer using a certain CMS like WordPress, do a Google search for WordPress web designer.

Combine the two: “WordPress web designer in My City”.

One more tactic, try conducting a Google search with your industry.

For example try:

  • Quality web designer for manufacturers
  • Websites for manufacturers
  • Quality web designer for metal fabricators
  • Web design for CNC milling

As mentioned under trade associations, many web design firms find a successful niche. Targeting a specific industry keeps a concise focus. As opposed to trying to be everything to everyone, they laser focus on being the best in one particular field.

That web design firm could be a great fit. The concern or downside falls that this firm might serve a competitor. Contact the firm and have an open discussion on how they address this issue.

8) Freelancing It 

Still no luck so far with finding a quality web designer?

Ok. Let’s turn to professional freelancing options. Several websites offer excellent freelance services.

Exploring the sites below, many listings display solopreneurs seeking gigs. 

In addition, many of these freelance sites also list full-fledge web design firms. 

Our team enjoys numerous relationships with a variety of freelancers. 

Each website offers thorough detail on each freelancer.

Things to check for when sourcing freelancers: 

  • Overview
  • Hourly rate
  • Ratings
  • Skills
  • Portfolio

Below includes several freelance sites to explore: 

9) Social Media

Another excellent option with discovering a quality web designer, start with your favorite social media platform.

Do a search for quality web designer or web design firm on your social media platform of choice. Exactly as you would while conducting a search on Google.

10) Local Coffee Shop

Finally, do you have a local coffee shop where young hipsters hang out?

Especially since coffee shops serve as another fantastic resource for networking.

If you happen to be reading this in a coffee shop right now, just look around the room.

Odds are several web designers are within view right now (except probably wearing a mask or six feet away). 

11) Local College or University 

Colleges and universities are an incredible resource and great place to connect with a young and hungry web designer who might be looking for an internship or spending money.

It could also turn into a nice long-term relationship.

Contact your local college or university and ask to speak with the person in charge of posting internships or the job board. 

Colleges and universities serve as incredible resources for discovering fresh new talent. 

Wrapping It Up 

Thanks for reading this post. 

We wish you massive success on your eCommerce journey. 

For additional information, please check out these helpful articles. 

Hey Manufacturers, Being the “Best Kept Secret” is No Longer an Option

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

 

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Falconer Electronics Wins “Innovative Manufacturer of the Year”

We have extremely exciting news to share with you. Our beloved client, Falconer Electronics earned the award for the innovative manufacturer of the year for 2020 at Buffalo Business First.

Due to its excellence and consistent quality, Falconer Electronics was recognized as a true example of quality and excellence. 

Additionally, Buffalo Business First acknowledged the commitment to superior customer service as well as demonstrating a deep commitment to advancing technology to maintain a competitive edge.

To view the Buffalo Business First 2020 Manufacturing Awards, please click this link:

https://www.bizjournals.com/buffalo/event/164913/2020/new-date-manufacturing-awards-2020/video

The Mission at Buffalo Business First

First, who is Buffalo Business First? 

Buffalo Business First delivers the latest breaking business news in Buffalo updated throughout the day.

“We help our readers make money and grow their careers by providing breaking news, in-depth analysis and advice-driven features with a strong local focus on Buffalo. We also run a variety of awards programs, networking events and educational seminars throughout the year.”

Check out Buffalo Business First by clicking here. 

Related Article: Converting Your Proprietary Process into an eCommerce Opportunity

Falconer Electronics = Innovative Manufacturer of the Year

Buffalo Business First Falconer Electronics

Founded in 1985 by Roger Hall, the founder and President of Falconer Electronics regards his team as the reason behind such a huge accomplishment. “We are truly blessed with an amazing team of individuals who care deeply about delivering quality products that are Made in America. An unwavering commitment to satisfying our customers also speaks volumes to our 35 years of success.” 

Falconer Electronics received the Manufacturing Innovation Award this year due to its dedication to creativity, innovation, and dedication.  Falconer Electronics, a manufacturer of ground straps, commercial power strips as well as wire harness assemblies experienced robust sales growth over the past few years. 

In addition, Falconer Electronics has instituted an aggressive digital marketing and eCommerce strategy.

To provide a snapshot of the powerful impact of eCommerce and digital marketing, website traffic increased by 1500% from November 2017 through May 2020. 

This includes expanding its eCommerce product line as well as teaming up with online marketplaces such as Amazon, Digi-Key, Walmart and Zoro.

Falconer Electronics has also invested heavily to expand the Surface Mount Technology (SMT) department. A majority of circuit board production has unfortunately found its way to foreign competitors. 

However, Falconer Electronics continues to proudly grow its production of circuit boards right here in Western New York.

Bottom line: The future at Falconer Electronics looks extremely bright.

Wrapping It Up 

Thank you for reading this post. 

Lastly, for additional information to help you on your eCommerce journey, please click links below: 

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Alaska MEP eCommerce Webinar Featuring B2Btail

The Alaska MEP (Manufacturing Extension Partnership) offers this exciting webinar on eCommerce Strategies for Manufacturers on September 9 at 5:00 est which features a case study with Falconer Electronics. 

Click here to learn more about the Alaska MEP

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

Click here to register for the webinar

Alaska MEP eCommerce Workshop

 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the  eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

Podcasts 

The Alaska MEP Center: The Top Resource for Manufacturers 

Alaska MEP

The Alaska MEP Center draws significant support, especially since being housed within the UAA Business Enterprise Institute (BEI). This is also a natural fit as the BEI was established specifically to link and align the business and economic development serving programs across the University of Alaska statewide system and carries a mission of growing and diversifying Alaska’s business economy. While Anchorage-based, the existing programs of the UAA BEI already serve all of Alaska with the UAA BEI having satellite offices in Fairbanks, Homer, Soldotna, Seward, Mat-Su, Juneau and Ketchikan via our Small Business Development Center (SBDC) and Procurement Technical Assistance Center (PTAC) programs.

In addition, the BEI already serves over 100 of Alaska’s 586 manufacturers across the state via programs such as the Alaska Small Business Development Center, the Alaska Procurement Technical Assistance Center, the EDA University Center for Economic Development (CED), the Alaska Center for Rural Collaboration, and the Alaska Cooperative Development Center. This partnership enables Alaska MEP Center clients the ability to move more seamlessly among service providers, as well as leverage embedded BEI expertise with Agile Strategy deployment, Design Thinking, as well as Lean Startup Methodology. These tools will be an asset to manufacturers through a focus on iterative processes of improvement, strategy execution, as well as human-centered design.

Wrapping It Up

Lastly, thank you for reading this post.

We wish you massive success on your eCommerce journey.

For additional information, please check out these helpful articles:

 

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Buffalo SBA eCommerce Webinar Featuring Falconer Electronics

The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the eCommerce Boot Camp for Small Business. 

This exciting webinar on eCommerce Strategies takes place on September 15 at 10:00 EST which features a case study with Falconer Electronics. 

Click here to learn more about the Buffalo SBA 

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

Click here to register for the eCommerce Boot Camp for Small Business 

Buffalo SBA eCommerce Workshop

 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the  eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

Podcasts 

The Buffalo SBA Delivers Powerful Results 

The Buffalo District Office’s operating area includes the 14 Westernmost counties of New York State. The District Office located in the state’s second most populous City of Buffalo, also has a full service Branch in the state’s third most populous City of Rochester. The two offices are well located so as to provide maximum assistance to the industrial cities as well as surrounding suburban communities and the rural counties of the District.

The Buffalo headquarters area includes the industrial centers of Buffalo, Niagara Falls, Jamestown, North Tonawanda, Lockport, Olean, as well as Batavia as well as the eight (8) Westernmost counties comprising the Niagara Frontier and the western part of the Southern Tier. The Rochester Branch serves the Rochester industrial area plus six (6) adjacent counties comprising the Genesee Valley as well as the Finger Lakes Region.

The Buffalo District is also a microcosm of the United States economy with a diverse but declining industrial base including heavy manufacturing and growing “hightech”, retail, wholesale, and service sectors, a substantial dairy and agricultural industry plus large tourism attractions. Buffalo also serves as a major “Gateway to Canada”. The District employs a modern system of highways, airports, and rail systems connecting hundreds of small towns as well as rural communities with larger cities. Numerous private colleges and universities also compliment a large statewide university system.

Wrapping It Up 

Lastly, thanks for reading this post. Hopefully, you found this helpful. 

For additional information to assist you with your eCommerce journey, please click links below: 

 

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Congressman Reed Tours B2Btail Client, Falconer Electronics

Congressman Reed toured our client, Falconer Electronics on August 25, 2020. The entire Falconer Electronics team was blown away by the Congressman’s genuine interest and care for not only the company but also each staff member as individuals. 

Check out the press release here: “Humble Beginnings: Reed Visits Falconer Electronics“

Congressman Reed Tours Falconer Electronics

FALCONER NY— Have you ever borrowed something from you neighbor’s garage?

Well if you have, Roger Hall can one-up you on that. Hall just didn’t borrow something from his neighbor’s garage, he started a business in it.

Hall started Falconer Electronics in 1985 and 35 years later the company has grown from its humble beginnings in a garage to a manufacturing facility located at 421 Everett St., Falconer.

On Tuesday, U.S. Rep. Tom Reed, R-Corning, toured Falconer Electronics. The company that produces heavy duty ground straps, wire harnesses, commercial grade power strips, and printed circuit boards. Hall said the company has 25 employees.

“We like to make things, so we make stuff here,” Hall said.

Hall said following the COVID-19 outbreak in March, the manufacturing facility had to shutdown for a few days, but was up and running again shortly after because they were deemed an essential business because they produce microelectronics. He said the employees went back to work socially distancing themselves and wearing mask even before the state released guidelines on how to restart production.

“We just did the common sense things,” he said.

Hall said he is seeing signs of the economy picking back up. He also shared Falconer Electronics will keep moving forward because of a dedicated staff.

“It’s just going to take a little time,” he said.

Related Article: Falconer Electronics Wins “Innovative Manufacturer of the Year”

Dedicated Staff at Falconer Electronics 

Curt Anderson, Falconer Electronics eCommerce consultant, said the company’s dedicated staff drives the success. Especially since several employees having 10 to 20 years of service.

“The employees never missed a beat,” Anderson said about Falconer Electronic workers going back to work once they received the green light from the state.

Anderson presented Reed with a book he wrote titled “Stop Being The Best Kept Secret,” which is about e-commerce strategies he has implemented at Falconer Electronics to find a new customer base. Anderson also told Reed that Falconer Electronics received the Buffalo Business First Manufacturing Innovation Award this year. Due to the marketing plan developed with the assistance of the Small Business Development Center at Jamestown Community College, Falconer Electronics’ website traffic increased by 1,000% from November 2017 through January 2019.

Congressman Reed said he wanted to tour the manufacturer because he wanted to show people in New York’s 23rd Congressional District that business and production is still happening during the pandemic.

Wrapping It Up

Thank you for reading this post.

We wish you massive success on your eCommerce journey.

For additional information, please check out these helpful articles:

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“GET REAL” Marketing for Manufacturers with MFG Out Loud

Guess what? There is a new Sheriff in town amongst the world of podcasts for manufacturers. MFG Out Loud!

Actually, I should say, sheriffs. Allison DeFord and Ray Ziganto are the Hosts with the Mosts!

This outstanding podcast targets those of us who simply cannot get enough info about manufacturing.

In particular, marketing for manufacturers.

The podcast that tees up courageous sales and marketing conversations for today’s manufacturers who want to GET REAL — expertise, exchange, as well as exposure in just 30 minutes a week.
 
Click here to go to MFG Out Loud.
 

You can also click on these links to listen:

Apple: https://podcasts.apple.com/us/podcast/mfg-outloud/id1503172461

YouTube: https://www.youtube.com/channel/UCmN8A61qp0alVDOWqj8hlng

 

Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).

So, what do you get when you combine a Unicorn with a Trailblazer?

The chemistry between Ray and Allison is PURE GOLD.

With vast experience as well as an unapologetic passion for helping manufacturers, these kindred spirits deliver a “tell it like it is” approach.

Let’s learn a little bit more about these dynamic hosts.

Allison DeFord (aka, the MFG Out Loud Trailblazer)

Founder and Trailblazer, Felt Marketing

Allison and her award-winning team at Felt Marketing are on a mission to strengthen the heart and soul of manufacturing for generations. Helping legacy brands modernize in a digital world and profit for nearly 30 years.

She uses her platform to amplify the voice of women in manufacturing as well as breaking down stereotypes and inspiring future generations.

Fueled by Starbucks, she never settles for lukewarm and admittedly geeks out over gears, tools, wood, as well as really nice pens.

Click here to connect with Allison on LinkedIn.

Ray Ziganto (aka, the MFG Out Loud Unicorn)

MFG Outloud

Founder and President, Linara International

Dubbed the ‘Unicorn,’ Ray has worked on both sides of the manufacturing fence for more than 30-years. As a former CEO he also knows first-hand what it takes to run a successful organization. In addition, as a consultant to countless small to mid-sized manufacturers he understands the limitations and barriers to change and growth.

As the President of Linara International, he helps manufacturers as well as tech innovators compete globally by anticipating and managing the organizational change associated with technology innovation.

Where others see chaos, Ray sees opportunity.

Click here to connect with Ray on LinkedIn

Killer Episodes at MFG Out Loud

 

On episode #14, the one & only Ben Baker discusses “Leading Your Team in the New Normal” as well as avoiding silos with this fantastic episode:

Episode #14 – Leading Your Team in the New Normal

On episode #16, dear friend and the “Host with the Most” of Manufacturing Happy Hour fame, Chris Luecke shares his wisdom and insights with this fantastic interview:

Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing

 

Also, our dear friend Damon Pistulka from Exit Your Way discusses powerful results with drastically cutting lead times from 10 weeks down to 2:

Episode #18 – Show Me the Money

 

Hey, Want do you know? We also ended up on an episode:

Wrapping It Up

Thank you for reading this post.

We wish you massive success on your eCommerce journey.

For additional information, please check out these helpful articles:

 

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Ohio SBDC eCommerce Webinar Featuring Falconer Electronics

The Ohio SBDC at Miami University offers this exciting webinar on eCommerce Strategies for Small Businesses on Friday, August 28 at 10:00am which features a case study with Falconer Electronics. 

With a new sense of urgency for entrepreneurs to create a strong digital presence as well as eCommerce, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

  • Receive an eCommerce checklist as well as additional resource guides 
  • Also Capturing 1st page rankings on Google 
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • In addition, explore a step by step eCommerce success story with Falconer Electronics

Click on this link to register: https://clients.ohiosbdc.ohio.gov/workshop.aspx?ekey=53400011

Ohio SBDC eCommerce Workshop

 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition, we cover:

Other topics covered as well include: 

  • Let that dream customer – Soulmates – make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

Podcasts 

Related Article: Converting Your Proprietary Process into an eCommerce Opportunity

Ohio SBDC

Ohio Small Business Development Center (SBDC) at Miami 

The Ohio Small Business Development Center at Miami Regionals (formerly known as the Butler County Small Business Development Center) advises tenants, local existing business owners as well as other entrepreneurs in the community on strategic planning, marketing and gaining access to financial capital. 

The small business center works with the various Butler County chambers, with the main office at Miami University Regionals Voice of America Learning Center as well as a satellite location at the City of Middletown Department of Economic Development. 

“It is really an honor to be recognized for helping businesses get started as well as grow in the community,” said David Riggs, director of the Ohio SBDC at Miami Regionals. 

In 2017, the SBDC devoted a total of 1,356 counseling hours, helping small businesses generate more than $3.1 million in new sales, creating 183 jobs as well as retaining 264 jobs, according to the state. The center also led all centers statewide with 58 business starts and connected companies to $3,080,755 in capital.

Wrapping It Up 

Lastly, thanks for reading this post. Hopefully, you found this helpful. 

For additional information to assist you with your eCommerce journey, please click links below: 

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Buffalo SBA eCommerce Boot Camp Webinar Series Continues on Sept 24

The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the SBA eCommerce Boot Camp for Small Business. 

This exciting webinar on eCommerce Strategies concludes on September 22 at 10:00 EST with the last step of a 4 part series with our dear friends at protocol 80.

SBA eCommerce Boot Camp 

Josh Curcio is COO/Partner at protocol 80, Inc, an inbound marketing agency and HubSpot Platinum Partner. Josh and the p80 team partners with manufacturing and healthcare technology companies to help them generate more leads and close more sales using inbound marketing and sales strategies. He is also a HubSpot Certified Trainer and leader of the Rochester, NY HubSpot User Group. Most importantly, Josh loves tacos.
 
Inbound Marketing: A Modern Approach to Lead Generation and eCommerce Sales
 
Your website can become a revenue generation machine, but it’s not magic. If you want to drive enough leads or sell enough products to drive serious growth, you need a strategy. Inbound marketing strategies are should be customer-centric. Your website should be the one they find when doing their research. Inbound also focuses on the whole picture; attracting strangers, converting leads, closing sales, and creating promoters! This session will give you the information needed to start building your own inbound strategy. We’ll also share what we see works and what doesn’t work in real-world situations.

To register for the SBA eCommerce Boot Camp for Small Business – Click Here 

 

Related Article: Buffalo SBA eCommerce Webinar Featuring Falconer Electronics

The Buffalo SBA Delivers Powerful Results 

The Buffalo District Office’s operating area includes the 14 Westernmost counties of New York State. The District Office located in the state’s second most populous City of Buffalo. Also has a full service Branch in the state’s third most populous City of Rochester. The two offices are well located so as to provide maximum assistance to the industrial cities as well as surrounding suburban communities and the rural counties of the District.

The Buffalo headquarters area includes the industrial centers of Buffalo, Niagara Falls, Jamestown, North Tonawanda, Lockport, Olean, as well as Batavia as well as the eight (8) Westernmost counties comprising the Niagara Frontier and the western part of the Southern Tier. The Rochester Branch serves the Rochester industrial area plus six (6) adjacent counties comprising the Genesee Valley as well as the Finger Lakes Region.

The Buffalo District is also a microcosm of the United States economy with a diverse but declining industrial base including heavy manufacturing and growing “hightech”, retail, wholesale, and service sectors, a substantial dairy and agricultural industry plus large tourism attractions. Buffalo also serves as a major “Gateway to Canada”. The District employs a modern system of highways, airports, and rail systems connecting hundreds of small towns as well as rural communities with larger cities. Numerous private colleges and universities also compliment a large statewide university system.

Click here to learn more about the Buffalo SBA 

Wrapping It Up

Lastly, thank you for reading this post.

We wish you massive success on your eCommerce journey.

For additional information, please check out these helpful articles:

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