


3 Step Approach To Scaling eCommerce for Manufacturers
Ecommerce ChecklistScaling eCommerce for the first time can be daunting. Intimidating. Frustrating.
However, it doesn't need to be that way.
Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…

A Minimum Viable Product Helps You “Get in the Game”
B2BTail.comSometimes you need to leave the sideline and just "GET IN THE GAME!"
A Minimum Viable Product helps you do just that.
It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently.
Even when not fully…

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep
B2BTail.comLike it or not, your company website is your 24 hours a day, 7 days a week sales rep.
With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:
WHY?
Your…

You Have Only One Chance to Make an Outstanding First Webpression
Ecommerce ChecklistYou have only one chance to make an outstanding first Webpression.
Wait, what is Webpression?
So glad you asked.
Webpression is defined as "The judgment one makes when viewing a website for the first time".
Actually I just made that up.
Well…

Seeking Soulmates: Does Your Website Attract Dream Customers?
B2BTail.comSeeking soulmates.
Isn't that basically the goal or function of a business website?
Most websites play the role of matchmakers in some capacity or another.
Not in the sense of an actual date, but a website matches you with a solution…

My Most Embarrassing Post: Playing “Fireman and Babysitter”
BookFIREMAN AND BABYSITTER, Really?!?!
First, welcome to my most embarrassing post.
I am terribly humiliated to even share this article.
As the story goes, 100 years ago (well not quite that long ago but it sure feels like it), I used to…

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?
B2BTail.comAs a manufacturer, what is on your menu?
What is your specialty? You know, your signature dish.
In other words, what are you known for that customers eagerly line up to get a taste?
For many manufacturers, this may come as a loaded question.
As…

Eliminate the Cumbersome RFQ Process with eCommerce
B2BTail.comAnother key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.
Especially since going through the RFQ process is a huge expense to your…

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow
B2BTail.comOne of my absolute favorites on the list of eCommerce Benefits: No Receivables!
Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.
However, can you imagine a life with NO receivables?
Sounds…

Another Incredible eCommerce Benefit: No Major Capital Expenditures
B2BTail.comAnother incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures.
For the record, I am CHEAP. Extremely cheap.
Feel free to ask my wife, friends, family or even my 140 LB Rottweiler.
Actually,…

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)
B2BTail.comAnother powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.
In other words, eCommerce enables you to create your very own R &…

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse
B2BTail.comAnother tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.
As a manufacturer, ever find yourself stumbling out of your wheelhouse?
Drifting down a path that falls outside of your…

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce
B2BTail.comScale Your Proprietary Process!
How?
With eCommerce.
Let's discuss further.
eCommerce Answers the Call
Yes indeed, eCommerce allows you to Scale Your Proprietary Process.
However, before we discuss eCommerce, let's take a look…

Best Advice Ever from Dr. Phil: “You DON’T Want to be Successful!”
BookThis story reflects the day I received possibly the best piece of business advice imaginable from Dr. Phil.
Yes, that Dr. Phil.
Well, the advice wasn't directly from Dr. Phil himself but from a second-hand source.
Actually, an extremely…

Marketing Strategies to Smash your Goals in 2023
B2B Marketing, Manufacturing eCommerce SuccessIf you want to find out, join us for this week’s Manufacturing Ecommerce Success Series where Allison DeFord, Founder and Trailblazer, FELT Marketing for Manufacturers stops by to discuss the marketing strategies she sees helping manufacturers smash their goals in 2023.

The Business Excellence Group Delivers Powerful Results for Manufacturers
Leadership, Manufacturing eCommerce SuccessSumer & Shane help manufacturers optimize, maintain, and grow their ability to meet their business demands
The Business Excellence Group specializes in the optimization of manufactured goods, professional services, and development of new products that will optimize the company’s strategic product development objectives.

Driving Sales Growth with a Clear ROI
B2B Marketing, Manufacturing eCommerce SuccessSee how you can clearly articulate the ROI of your marketing activities to sales growth, join us for this week’s Manufacturing Ecommerce Success Series where Parin Mody, Managing Partner, StratMg, joins us to share how manufacturers can clearly map marketing investment to sales dollars.

Manufacturing Monday Motivation with Shawn Tierney- The King of Automation
B2B Marketing, Manufacturing eCommerce SuccessMeet Shawn Tierney - Owner of Insights in Automation and Content Creator for Industrial Automation News
Shawn creates and manages the internet's most popular independent automation blog,

The Value of Industry Storytelling for Manufacturers
B2B Marketing, Manufacturing eCommerce SuccessAre you niching down and sharing industry specific stories?
If you want to learn how sharing the right industry specific stories might help your manufacturing business join us for this MFG eCommerce Success show where we will be talking with Todd Underwood, Strategic Marketing Manager, CIFT (Center for Innovative Food Technology), about how telling industry specific stories helps manufacturers.

McKlein Partners with IMEC (Illinois MEP) and B2Btail for eCommerce Success
Manufacturing eCommerce Success, MEPs, TestimonialsAs a leading innovator in the design of briefcases, computer cases and travel bags, the mission at McKlein is to provide travelers with much more than just stylish and reliable bags.
Parinda decided it was time to step up her eCommerce game. So the Team at McKlein partnered with IMEC Illinois (Illinois MEP) & B2Btail to help take her company to the next level.

Digital Self-Serve Solutions for Manufacturers with Nicole Donnelly
B2B eCommerce, Manufacturing eCommerce SuccessAs a manufacturer, are you providing Digital Self-Serve Solutions to your customers - that they expect and deserve?
Dedicating yourself to offering answers to your customers questions, solutions to their problems as well as lending relief to their frustrations delivers powerful results.

The Power of Strategic Parts Management
B2B eCommerce, Manufacturing eCommerce SuccessAre your engineering resources being drained wading through data, searching for, and recreating designs?
If so, join us for this MFG eCommerce Success show where Andrew Hood Manager, Business Development, CADENAS PARTsolutions, will be discussing how engineering groups can drastically improve their efficiency using digital tools and technology.

El Popular Partners with B2Btail and Purdue MEP for Digital Transformation
Manufacturing eCommerce Success, MEPs, TestimonialsA fierce advocate for U.S. Manufacturing + Relentless Entrepreneur + Manufacturers THE BEST Chorizo on the planet + one AWESOME Dude...
Please meet Edward Garza - the President of El Popular Inc. - an Authentic Mexican Food Manufacturer - founded by Edward's grandfather in 1925.

Ellie Day Activewear Partners with B2Btail and IMEC for Success
Manufacturing eCommerce Success, MEPs, TestimonialsWhere do you turn when you need help growing your manufacturing company’s online presence?
Find out by joining us for this MFG eCommerce Success show where we will see how Ellie Day Spoerer, Founder, Ellie Day Activewear, worked with IMEC Illinois to get her business on the right track and growing faster than before.
Let’s See If the System Is Right for You
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.
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