


10 Reasons Your Biggest Customer Decides to Breakup with You
BookThe Breakup.
Does that word bring you back to your high school years?
You know, the dreaded heartbreak.
Generally, no one feels good after a bad breakup.
Especially for the person who is being broken up with.
As you know, gossip…

Negotiating with Your Heart Will Most Likely Get it Broken
EntreprenuertudeThe topic today: negotiating with your heart.
Hmmm.....
Is it wise to negotiate with your heart?
In particular, when it comes to selling your business.
As a gambler it is said to never bet with your heart.
For example, you shouldn’t…

Once again, eCommerce Saves the Day! No More Cold Calls
B2BTail.comSo you hate making cold calls?
Join the club.
Well, eCommerce perfectly suits the individual who loathes spending their time making cold calls.
Especially for those manufacturers who are introverts.
In many cases, a manufacturer…

Hey Manufacturers, Fighting to Dominate Search is the Name of the Game
B2BTail.comWouldn't it be great if your company could Dominate Search?
Wait, Dominate Search? Seriously?
Yet, isn't that the dream of every small business owner and search marketer?
Just think if each and every time an ideal customer or your "soulmate"…

Market Your Manufacturing Facility Like a Five Star Resort
B2BTail.comMarket Your Manufacturing Facility Like a Five Star Resort.
Well, that's certainly an interesting concept.
Many manufacturers found themselves in manufacturing due to the fact that their passion for creating and producing incredible products…

Hey Manufacturers, Being the “Best Kept Secret” is No Longer an Option
B2BTail.com"We prided ourselves as being the "Best Kept Secret" for decades. However, the internet changed everything. Now what?"
Unfortunately, I kept hearing this comment over and over from manufacturers. Especially from custom manufacturers.
Many…

Manufacturing Website Call-to-Action Strategies That Work
B2BTail.comLet's talk about your CTA problem. Wait, what is CTA? So glad you asked. CTA = Call to Action.
As we continue our series on making that outstanding first Webpression, this post addresses the CTA on your website.
This is not a reference to…

Blogging Reduces that “Social Distance” Between You and Your Customers
B2BTail.comRandy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…

Options for Selling “Manufacturer Direct”…..to NOT Consider
B2BTail.com"Manufacturer Direct"! It certainly has a nice ring to it, right?
As a manufacturer looking to diversify, many exciting options exist for you to consider.
Especially when it comes to selling direct to end-users or consumers.
However,…

“Manufacturer Direct” with eCommerce Delivers Huge Benefits
B2BTail.comAnother exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, "Manufacturer Direct!"
So, what crosses your mind when you hear "Manufacturer Direct"?
Huge savings by skipping the middle…

Focus on Your Core Strengths for Your Keyword Strategy
B2BTail.comFocusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy.
Especially since targeting your core strengths allows you to better market and brand your business by beating the…

Get on the Offensive to Escalate Your eCommerce Strategy
B2BTail.comToday, we are going to discuss: "Get Offensive" to escalate your eCommerce strategy.
Not the same type of offensive as your Uncle Charlie at a cookout.
As well as the drunk co-worker at the annual Christmas office party (hopefully we're…

Converting Your Proprietary Process into an eCommerce Opportunity
B2BTail.com"Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities.
As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to…

Go Deep with Your Keyword Strategy for Healthy Results
B2B MarketingGo Deep with Your Keyword Strategy.
For example, let's pretend that we sold shoes. However, we only sell one type. Pink Nike running shoes with purple shoelaces.
If we tried targeting or marketing our company for simply the keyword "shoes",…

Storytelling Strategies for Manufacturers that Deliver Powerful Results
B2B Marketing, Manufacturing eCommerce SuccessFierce Advocate for Manufacturing + Chief Curiosity Officer + Motivational Keynote Speaker + Awesome Mom…
Meet Gail Robertson - Chief Curiosity Officer Robertson - Marketing Consultant and Keynote Speaker at GailNow

Digital Self-Serve Solutions for Manufacturers
B2B eCommerce, Manufacturing eCommerce SuccessIf you want to learn more about the digital self-service options available to manufacturers join us for this MFG eCommerce Success show where we will be talking with Kris Harrington, President & Co-Founder, GenAlpha Technologies, about the current state of digital self-service options for manufacturers looking to make it easier to better support their customers.

Building a Future Pipeline of Manufacturing Talent at NWIRC (PA MEP)
Manufacturing eCommerce Success, MEPsFierce Advocate for Manufacturing + Business Development Specialist + Solution Selling Facilitator …
Meet Bob Zaruta - President / CEO at NWIRC MEP (the NW Pennsylvania MEP)

A Live Manufacturing Update from the Alaska MEP
Manufacturing eCommerce Success, MEPsWant to hear the word on the street about how the MEP is helping manufacturers in Alaska?
If so, you will want to join us for this MFG eCommerce Success show where Alyssa Shanks Rodrigues, PhD & Sami Jo Lewis, from the Alaska MEP along with some of their manufacturing clients will join us for a live update on what is happening in Alaskan Manufacturing.

Manufacturing Monday Motivation with Max Krug & Dave Griffith
B2B eCommerce, Manufacturing eCommerce SuccessFierce Advocates for U.S. Manufacturing + Change Experts + Creating Powerful Solutions for Manufacturers + 2 AWESOME Dudes...
Please meet… Max Krug, Founder of Future State Engineering and Dave Griffith, Dreamsmith at Capelin Solutions…

Distribution Innovation by Serving Others
B2B eCommerce, Manufacturing eCommerce SuccessWant to hear how you can drive innovation by serving others?
If so, join us for this MFG eCommerce Success show where Chris Grainger, Engineering and Services Manager, People & Ideas Before Products podcast host, Electrical Equipment Company (EECO) will join us to share how they are innovating the B2B distribution of electrical technologies and products for industrial applications by serving others.

Manufacturing Monday Motivation with Jessica Wilber
Leadership, Manufacturing eCommerce SuccessFierce Advocate for Women in Manufacturing + SuperStar Sales Strategist + Relentless Relationship Builder…
Meet Jessica Wilber - Owner/President of TAKT Manufacturing Solutions

Driving Strategic Performance and Sales
Leadership, Manufacturing eCommerce SuccessJoin us for this MFG eCommerce Success show where Don Schmincke, Strategic Growth Advisor, Author, and Keynote Speaker, at the Schmincke Research Alliance, will be sharing ways leaders can overcome the high failure rates of management theory implementation to drive strategic performance and sales.

Live from Alaska with Elevated Oats Army Vets & Women in Manufacturing
Manufacturing eCommerce Success, MEPsFearless & Relentless Entrepreneurs + Iraq War Veteran Heroes + Manufacturing AMAZING Products for Healthy Lifestyles...
Meet Megan Militello and Lacey Ernandes - Founders and Owners of Elevated Oats in Anchorage Alaska Where they "Do Granola That Does Life".

Manufacturing Monday Motivation with Rebecca Eller-Molitas
Leadership, Manufacturing eCommerce SuccessFierce Advocate for Adult Education + Passionate about Intercultural Communications + THE Learning Sherpa + Tremendous Inspiration...
Meet Rebecca Eller-Molitas - Adult Education Consultant at New Readers Press
& COABE SAAEF fellow in IL
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