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KISS = Keep It Super Simple Because Customers are Simply…Not as Smart as You

KISS = Keep it Super Simple Can we discuss a little secret? Just between us. Especially since we are now BFFs. Well...here it goes... Customers are simply... ...not that smart. That's right. I said it. However, please keep…

Let’s Build a Thriving Referral Network with Your Soulmate 100

Book

Now that you have a deep understanding of your Soulmate (Your Ideal Buyer), let's take the next step and identify your Soulmate 100. Wait, what on earth is the Soulmate 100? So glad you asked. Let me explain the Soulmate 100. You deeply…

Make it as Easy as Humanly Possible to do Business with You

Book

Make it as Easy as Humanly Possible to do Business with You. The less confusing the better. Especially since you know your product, service or solution better than anyone. On your journey, you developed a skill, talent or trade that people…

Are You Speaking the RIGHT Language to the RIGHT Customer?

Book

Once you niche down, yes, niche down til it hurts so good, now you can speak the right language to the right buyer. For example, once going through the buyer persona exercise with a client, they spent an exhaustive amount of time describing…

Are You Zarfing Your Customers?

Book

The question of the day: Are you Zarfing your customers? Wait, what on earth is "Zarfing"? So glad you asked! Let's start here... Does the morning kick-start with your favorite coffee? Ah! Your morning cup of Joe. When you go through…

So How do YOU Spell Succes?

Book

So how do you spell succes? Seriously? I ask, due to the fact, for some reason I am unable to spell succes. Literally. Ready for a hysterical story? Here we go... I enjoy putting out articles. My goal, or attempt anyway, is to create…

Are Profit Killers Lurking at Your Business?

Book

Can you identify the profit killers in your business? Unfortunately they creep up everywhere. These Profit Killers also play the role of Profit Thieves embezzling YOUR time and money everyday. Killing the chance of building a thriving…

Profit Thieves: Protect Yourself from Stolen Profits

Book

Profit Thieves. UGH!! Nearly every business faces them and needs to consistently fight off Profit Thieves. Protecting yourself against Profit Thieves plays a critical role to your success. Especially for small business owners. So let's…

Danger Zone: This is How We Have Always Done It

Book

When the words left my mouth, "This is how we have always done it", I knew I was doomed. I just entered the danger zone! In other words, my business was doomed with my leadership. It was time for me to move on. Not only did I need…

WOWZER! Manufacturing is Looking Strong in Huntsville Alabama

B2B Marketing

Ever visited Huntsville, Alabama? I had the honor and privilege of recently checking out the goods. Exciting news to report! WOWZER! Manufacturing is looking extremely strong in Huntsville, Alabama. When you drive around the city, there…

Wouldn’t it be Awesome to be Someone’s Hero? Even Just for One Day

Book

Wouldn't it be awesome to be someone's hero? Even just for one day? Yes, for those of you of a certain age, I am stealing (I mean borrowing) David Bowie's famous line from his smash hit song "Heroes". One of my all time favorite songs. So,…

It was an AMAZING week at the Annual MEP Conference

B2BTail.com, MEPs

WOWZER!!!! It was an AMAZING week at the Manufacturing Extension Partnership MEP conference in Chicago. The MEP Conference displayed tons of energy and passion for helping US manufacturers. MEP is a public-private partnership with Centers…

Is it Time to Pick a Cause and Launch a Crusade?

Book

Is it time for you to pick a cause and launch a crusade? What am I referring to? So glad you asked! As an entrepreneur, you constantly face new opportunities (aka, need to make tons of tough decisions). So, how do you pick and choose…

Get Ready for Takeoff (and the Efficient Safety Instructions)

Book

Ever sat through safety instructions on a flight? Of course you have. Try to count the number of flights you have taken. That tally equates how many times you have witnessed a flight attendant delivering a flight safety check. So,…

Have You Heard the Word? Otter.AI Has Your Back!

Book

Have you heard about Otter.AI? Well, there is a new tool in town that can be a total game changer for you. It's efficient. Effective. Powerful. Delivers high level solutions. Best of all… It’s FREE! Who is this super…

Manufacturing Monday Motivation with Sarah Mailloux of the Pa SBDC

Manufacturing eCommerce Success

A Fierce Advocate for Entrepreneurs + Change Maker + Goal Crusher + AMAZING Trumpet player... Meet Sarah Mailloux MS MBA - Associate State Director of Programs & Policy for Pennsylvania Small Business Development Centers (SBDC)

The Creativity ROI for Manufacturing and Ecommerce

Manufacturing eCommerce Success

Are you harnessing creativity to improve your manufacturing and ecommerce results? If you want to learn how to build your creativity muscle, join us for this MFG eCommerce Success show to hear how Natalie Nixon, PhD is helping business leaders and their teams develop creativity skills to drive real world innovation.

Manufacturing Monday Motivation with Jaclyn Kolodziej of IMEC

Manufacturing eCommerce Success

A Fierce Advocate for U.S. Manufacturing + Contagious Entrepreneurial Spirit + Tackles High Velocity Projects with Ease… Meet Jaclyn Kolodziej - Technical Specialist for Client Growth Services at IMEC - the Illinois MEP

Effective Inbound Marketing for Manufacturers

Manufacturing eCommerce Success

Can effective inbound marketing help your manufacturing business? If you want to find out, join us for this MFG eCommerce Success show where we will be talking with Nicole Donnelly, Founder & President, Donnelly Marketing Group LLC, about how effective inbound marketing can help manufacturing businesses grow their customer base.

Manufacturing Monday Motivation with Aarin Clemons at Polaris MEP

Manufacturing eCommerce Success

A Fierce Advocate for U.S. Manufacturing + Transformational Leadership Specialist + Relentless Agent of Positive Change... Meet Aarin Clemons - Workforce Coordinator at Polaris MEP (Rhode Island). Aarin utilizes training programs, outreach, and barrier reduction initiatives to connect individuals with opportunities in manufacturing.

A Conversation with The Shoemaker – Joe Foster

Manufacturing eCommerce Success

What to hear the Reebok story from $0 to a $Billion+ global brand?

Manufacturing Monday Motivation with Sneha Kumari

Manufacturing eCommerce Success

A Fierce Advocate for U.S. Manufacturing + Passionately Delivering Powerful Procurement Solutions + Supply Chain Superstar + Awesome Mom... Meet Sneha Kumari, MBA, Six Sigma - THE Supply Chain Enthusiast

Using Media Outlets to Grow Your Business

Manufacturing eCommerce Success

Can using local and/or national media outlets grow your business profits? If you want to find out, join us for this MFG eCommerce Success show where we will be talking with Sharon Devonish Leid, MPA, Chief Executive Officer, NetStruc PR, talk about how getting featured in the right media outlets can help grow your business leads and profits.

Manufacturing Monday Motivation with Jim Woodell

Manufacturing eCommerce Success

A Fierce Advocate for U.S. Manufacturing + Pioneer in eLearning + Relentless Community Connector + Awesome Dude... Meet Dr. Jim Woodell - Founder of of Jim Woodell & Company and Venn University

How Manufacturing and the Trades Built America

Manufacturing eCommerce Success

Do you know how manufacturing and the trades helped in building the United States? If you want to find out, join us for this MFG eCommerce Success show where we will be talking with Kayleen McCabe, TV Host & Contractor, DIY Network, contractor & custom furniture designer at Kayleen Mc Cabe LLC, and Co-Founder of the McCabe Foundation talk about how manufacturing and the trades helped to build America.

Let’s See If the System Is Right for You

We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.

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