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In this episode of Stop Being the Best Kept Secret, we break down how manufacturers can win by creating buyer personas.
KISS = Keep it Super Simple Can we discuss a little secret? Just between us. Especially since we are now BFFs. Well…here it goes… Customers are simply… …not that smart. That’s right. I said it. However, please keep it a secret though. For instance, let me share you a perfect example of a customer who […]
WALK UP TO THE LINE OF SCRIMMAGE & REVEAL THE PLAY Nearly 100 years ago (or close to it) I had the honor and privilege of playing high school football for a coaching legend, Coach Wally Huckno. Coach Huckno’s accolades include: 3 New York State Championship Titles for large schools Greater Buffalo, NY Hall of […]
Have you heard the one about the “Right Knee Guy”? Neither had I. Well, please allow me to introduce you to the “Right Knee Guy”. Now being located in New York, the term “Guy” is interchangeable and gender neutral (Ex: “how you Guys doing?” “Hey Mom, are you guys coming over?”) So to keep things […]
So how do you spell succes? Seriously? I ask, due to the fact, for some reason I am unable to spell succes. Literally. Ready for a hysterical story? Here we go… I enjoy putting out articles. My goal, or attempt anyway, is to create articles based around business, eCommerce or other motivational situations that cross my […]
When the words left my mouth, “This is how we have always done it”, I knew I was doomed. I just entered the danger zone! In other words, my business was doomed with my leadership. It was time for me to move on. Not only did I need to move on personally. More importantly, the […]
The question of the day: Are you Zarfing your customers? Wait, what on earth is “Zarfing”? So glad you asked! Let’s start here… Does the morning kick-start with your favorite coffee? Ah! Your morning cup of Joe. When you go through the drive-thru or walk into your favorite coffee shop, you are thrilled to get […]
Profit Thieves. UGH!! Nearly every business faces them and needs to consistently fight off Profit Thieves. Protecting yourself against Profit Thieves plays a critical role to your success. Especially for small business owners. So let’s take a hard look. When you dissect your business, think about any products, services and solutions that you wish would […]
In this episode of Stop Being the Best Kept Secret, we build your Digital Game Plan and show you the power of customer segmentation.
Once you niche down, yes, niche down til it hurts so good, now you can speak the right language to the right buyer. For example, once going through the buyer persona exercise with a client, they spent an exhaustive amount of time describing their ideal customer. Their soulmate. The persona described loved motocross. Down and […]
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.