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Get Your Free Digital Game Plan Click Here
Like it or not, your company website is your 24 hours a day, 7 days a week sales rep. With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself: WHY? Your website serves as the face of your business as […]
Is your digital marketing driving real growth, or just adding to the noise? In this exciting episode of Stop Being the Best Kept Secret, we dive into Manufacturing Marketing Strategies that connect with buyers. We are focusing on business improvement and growth. Our guest is DiAnn Beyer, an advocate for the U.S. Manufacturing Industry and […]
One of my absolute favorites on the list of eCommerce Benefits: No Receivables! Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child. However, can you imagine a life with NO receivables? Sounds like heaven, right? I am pretty sure I would still have hair if […]
Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process. Especially since going through the RFQ process is a huge expense to your company. With no guarantee that you will land the bid. URGH! However, scaling your proprietary process with a predetermined product […]
As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As you explore and consider Manufacturing eCommerce Strategies, defining your menu […]
FIREMAN AND BABYSITTER, Really?!?! First, welcome to my most embarrassing post. I am terribly humiliated to even share this article. As the story goes, 100 years ago (well not quite that long ago but it sure feels like it), I used to describe managing my business with the following description: I was a “fireman and […]
Are you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop. Well, most custom manufacturers find great difficulty conquering the “Job Shop Challenge”. What exactly is this particular “Job Shop Challenge” that I am referring to? So glad you asked. First, let’s take a look at the incredible business that you built […]
In this episode, we explore how to build a marketing plan for manufacturers with Kirsten Austin through the lens of her industry experience.
Scale Your Proprietary Process! How? With eCommerce. Let’s discuss further. eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let’s take a look at your business. For years, possibly your business’s entire existence, as a custom manufacturer you have made parts or products for other […]
The topic today: negotiating with your heart. Hmmm….. Is it wise to negotiate with your heart? In particular, when it comes to selling your business. As a gambler it is said to never bet with your heart. For example, you shouldn’t bet on your favorite team. For two reasons. If they lose, you’re bummed out […]
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.