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In this episode, we sit down with Judd Lyon to break down optimizing manufacturing websites to drive more sales.
Learn how optimizing manufacturing websites to drive sales helps manufacturers convert more buyers and strengthen digital marketing strategies
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B eCommerce site. Below are several opportunities to increase site traffic and customer satisfaction while building your online sales channel. 1. Tell Everyone About It The most important first […]
An effective e-commerce approach ends at the point of sale. But it begins with driving traffic to your e-commerce site. But how do you do that if potential customers have never heard of your product, or more importantly, if they don’t even know there is a solution to their problem? That’s where your digital marketing […]
“Niche Down Til it Hurts…So Good” As the famous saying goes, the riches are in the niches. Now if you pronounce niche as NEESH, then we can simply proclaim the “Niches are in the REESHES”. Sheesh! Either way, you get the point. When you laser focus on your core customer and ideal buyer, you create […]
Last week we introduced the concept from Allison DeFord with our post about the “Dreaded We-We Syndrome”. Let’s dig a little further… You know who cares about us other than maybe Mom? Not many. Possibly a few other friends, family members and hopefully our pets. How about with your business? Especially when it comes to our […]
Hunt Relationships! Interesting thought. Let’s explore. What is the key to becoming a successful entrepreneur or rock star salesperson? To be successful we all need strong sales. Therefore, we need to become the “closer of sales”. A (sales) force to reckon with. Well, I decided to dig deeper into the key to building a strong […]
Louis’ Lunch Established 1895 in New Haven, CT If you have ever visited Yale University in New Haven, Connecticut, hopefully you stopped by Louis’ Lunch. Louis’ Lunch is a landmark that also serves as a perfect example of a business that practices “Niche Down til it Hurts So Good”. Since 1895, Louis’ Lunch in New […]
Well, it’s now time to discuss your Soulmate. Wait, Soulmate? You’re most likely thinking, “I thought we were discussing business”? Yes, we sure are. So what on earth does it mean to discover your “Soulmate”? Well, there are different names when running this exercise such as your Buyer Persona, Target Market, Avatar or ICP (Ideal […]
Do you suffer from the “We-We” Syndrome? Wait, the What?!?! Well, sorry to be the bearer of bad news today. However, there is an absolutely awful disease that is causing massive disruption for many small businesses and entrepreneurs. It’s been racing around the world, almost like a crazy pandemic. As we dig into the “We-We” […]
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.