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A pop quiz for you. What is every person’s favorite radio station on the planet? Hmmmm…. That’s right, every person has a favorite radio station that they listen to ALL day and EVERY day. Give up? The answer = W-I-I-FM. Odds are you are familiar with WIIFM. You know, the old “What’s In It For […]
“Out-sacrifice Your Mate” Hmm…. This is such a fascinating concept. How does this relate to business? Let’s take a peek… When preparing for marriage, most of us have heard the phrase, a successful marriage relies on “compromise”. Compromise, and you’ll have a happy marriage. It’s all about Give and Take, right? Well, please allow me […]
Pop Quiz: What is every person’s favorite word? Hmmm… Believe it or not, every person on planet typically has one absolute favorite word. What could that word be? Free? Fun? Hope? Love? Money? Nope. Well, if you guessed the word “I” or that person’s name, you are absolutely correct. That’s right, every person loves their name. […]
Ready to Circle the Bases with Your Soulmates? Wait, what the heck does that mean? So glad you asked. Let’s dig in. By chance, are you a baseball fan? Good, same here! Ok, so now let’s circle the bases with your Soulmates (your ideal buyers). How? By placing your Soulmates/ideal customers into buckets on each base. […]
Ladies and gentlemen, please allow me to introduce you to a new term: “Courageously Uncomfortable” Well, it was new to me anyway. Maybe you found it new as well. Anyway, this wonderful phrase and slice of inspiration comes from my dear friend April Schmidt. April Schmidt is woman of high integrity as well as a […]
Do you suffer from the dreaded “Entrepreneurial Curse”? You’re most likely thinking…”Wait, what is this “Entrepreneurial Curse” you speak of”? So glad you asked. The “Entrepreneurial Curse” goes as such… Trying to be EVERYTHING TO EVERYONE which leads to being NOTHING TO NO ONE. PERIOD (or exclamation point)! That darn Shiny Object Syndrome where entrepreneurs […]
Do you like to be lazy? Before you answer, stick with me for a quick funny story… Nearly 100 years ago, I owned an eCommerce business. Well it feels like it was nearly 100 years ago. Anyway. What a thrilling experience! As the company grew, we endured lots of growing pains (which is a wonderful […]
Manufacturing Meets eCommerce! Sounds like a classic monster movie. Not the King Kong vs Godzilla type of movie. Though they were great. However, let’s go real “old school”. True classics. I’m talking about “Abbot and Costello meet Frankenstein.” “Abbot and Costello Meet The Invisible Man.” Another classic, “Abbot and Costello Meet The Mummy” (How on […]
According to Phil Knight, co-founder of Nike, “For an entrepreneur, every day is a crisis.” As an entrepreneur, how do you define a crisis? Merriam-Webster.com defines a Crisis as follows: the turning point for better or worse in an acute disease or fever a paroxysmal attack of pain, distress, or disordered function an emotionally significant event or […]
Make it as Easy as Humanly Possible to do Business with You. The less confusing the better. Especially since you know your product, service or solution better than anyone. On your journey, you developed a skill, talent or trade that people are willing as well as eager to pay you for your expertise. In other […]
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.