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Digital Game Plan: A Marketing Road Map for Manufacturers

Digital Game Plan: A Marketing Road Map for Manufacturers

In episode of Stop Being the Best Kept Secret, we build your Digital Game Plan and give you a marketing road map for manufacturers.

Is it Time to Pick a Cause and Launch a Crusade?

Is it Time to Pick a Cause and Launch a Crusade?

Is it time for you to pick a cause and launch a crusade?  What am I referring to?  So glad you asked! As an entrepreneur, you constantly face new opportunities (aka, need to make tons of tough decisions).  So, how do you pick and choose the best direction? Being creative and a visionary can be […]

How Well Do You Understand Your Customer’s Customer? 

How Well Do You Understand Your Customer’s Customer? 

How well do you understand your customer’s customer?  The deeper you understand the needs, frustrations, challenges and goals of your customer’s customer helps take that relationship to an entirely new level.   Here’s something to think about… Let’s say you’re sitting in a packed audience.  The speaker asks everybody to turn to the right.  As you […]

Are You Familiar with the John F. Kennedy NASA Janitor Story? 

Are You Familiar with the John F. Kennedy NASA Janitor Story? 

Are you familiar with the John F. Kennedy NASA Janitor Story?  Please forgive me if you already know this gem. However, it is SO GOOD, it still great to revisit.  Well, let’s go here first.  As an entrepreneur, do you find yourself so focused on your business that you wake up to finally realize that […]

How Can You Get Soulmates (aka Ideal Buyers) to Say, “You Had Me at Hello”?

How Can You Get Soulmates (aka Ideal Buyers) to Say, “You Had Me at Hello”?

The topic for today, how can we get soulmates (aka Ideal Buyers) to say, “You Had Me at Hello”?  Odds are that you are familiar with the line, “You Had Me at Hello”.  In 1996, there was a classic romantic comedy called “Jerry Maguire”. There’s a famous scene where main characters, Renee Zellweger and Tom […]

Does Your Team Feel Part of a Worthy Cause…That Creates Misty-Eyed Moments

Does Your Team Feel Part of a Worthy Cause…That Creates Misty-Eyed Moments

Does Your Team Feel Part of a Worthy Cause? Another question to consider… Does your team get misty-eyed when they see their completed work?  What am I referring to?  So glad you asked. Please allow me to share a quick story… I once had an experience that hit me like a ton of bricks. Years […]

What is Your Mission? Because Your Why is Your What

What is Your Mission? Because Your Why is Your What

“Your Why is Your What.” When I heard those words from a mentor, the game definitely changed.  This evolved into the next question.  What is your mission?  If not, let’s dig in.  What is it exactly that you do? What problem do you solve? Do you make or distribute a product? Provide a service? To […]

Guess What People Love to Talk About?…Themselves

Guess What People Love to Talk About?…Themselves

Answer: Themselves.  Question: Guess What People Love to Talk About? In a previous post, we discovered every person’s favorite word on the planet: Their name.  We also uncovered that everyone has a favorite radio station: WIIFM (What’s in it for ME).  With all of this in mind, guess what subject people love talking about?  You […]

How Truco Machine Used Digital Marketing to Stop Being the Best Kept Secret

How Truco Machine Used Digital Marketing to Stop Being the Best Kept Secret

Truco Machine’s digital marketing shows small manufacturers how a digital game plan builds visibility, trust, and steady growth

Digital Game Plan Strategies with Truco Machine

Digital Game Plan Strategies with Truco Machine

In this episode, we go behind the scenes with Andy O’Connor to explore how digital game plan strategies are transforming his business.

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Let’s See If the System Is Right for You

We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.