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Another exciting benefit with Manufacturing eCommerce Strategies includes selling directly to the end-user. Yes indeed, “Manufacturer Direct!” So, what crosses your mind when you hear “Manufacturer Direct”? Huge savings by skipping the middle man. No additional costs, fees, or added margins. Essentially, dealing directly with the folks who actually hand-crafted your product. Both the manufacturer […]
“Manufacturer Direct”! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider. Especially when it comes to selling direct to end-users or consumers. However, today we are going to discuss a couple of options to NOT consider. As an eCommerce evangelist, let’s […]
Today, we are going to discuss: “Get Offensive” to escalate your eCommerce strategy. Not the same type of offensive as your Uncle Charlie at a cookout. As well as the drunk co-worker at the annual Christmas office party (hopefully we’re not talking about you). Rather, this “Get Offensive” refers to you aggressively letting the world […]
Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy. Especially since targeting your core strengths allows you to better market and brand your business by beating the drum of your specific area of expertise. Maximize what you know best! Staying in your wheelhouse also allows you […]
Go Deep with Your Keyword Strategy. For example, let’s pretend that we sold shoes. However, we only sell one type. Pink Nike running shoes with purple shoelaces. If we tried targeting or marketing our company for simply the keyword “shoes”, we would go broke trying to appear in search results. Though, an argument could be […]
“Converting your proprietary process into an eCommerce product line certainly offers game-changing opportunities. As a custom manufacturer (aka Job Shop), life can be extremely challenging. Though it is an absolute honor and privilege to serve each customer and contribute to their success. Yet, a custom manufacturer is always at the mercy of the customer. When […]
Looking for a quality web designer? Awesome! That is fantastic news that you have decided to upgrade your website. Possibly even launching your first website. Now the challenge, finding a quality web designer. Not sure where to start? We have your back. This post includes a number of excellent resources for you as you explore […]
In this episode, we sit down with Judd Lyon to break down optimizing manufacturing websites to drive more sales.
Learn how optimizing manufacturing websites to drive sales helps manufacturers convert more buyers and strengthen digital marketing strategies
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B eCommerce site. Below are several opportunities to increase site traffic and customer satisfaction while building your online sales channel. 1. Tell Everyone About It The most important first […]
We’ll walk through your goals and show you how we’d apply your Digital Game Plan to your business. No hard pitch — just clarity and next steps.